Home / Solutions / Marketing teams
For marketing teams

Plan, review and publish together

Social media management for marketing teams: editors write, admins approve, and everyone sees the same calendar. Connect it to your tools with the API and webhooks.

Built for marketing teams

  • Roles for owners, admins, editors and clients
  • Approval before posts go live
  • Comments and change history on every post
  • Blog to social with RSS auto post
  • Signed webhooks and a public API
  • Connect AI apps through MCP

See all 30 channel types

Team members in Postozo
Workflow

How marketing teams use Postozo

Set roles

Invite writers as editors and reviewers as admins. Editors can schedule, and posts that need approval wait for an admin.

Plan the campaign

Put launch posts on the calendar with tags per campaign, so everyone can see what goes out when.

Review in 1 place

Comments and changes stay with the post, so feedback does not get lost in email or chat.

Connect your tools

Send post published and post failed events to your own systems or an automation tool like n8n, Make or Zapier with signed webhooks, and pull data with the public API.

A day with Postozo

A 6 person team is launching a product on Thursday. On Monday the content lead tags every launch post "Launch" and puts them on the calendar: a LinkedIn Page post, an X thread, a YouTube video and a blog article. The writers draft as editors, and each post waits for the head of marketing to approve it. She comments on the X thread, asking for a shorter hook. The writer fixes it and she approves. RSS auto post shares the blog article when it goes live. On Thursday a webhook sends each "published" event to the team's automation tool, which posts it in their Slack channel, so everyone sees the launch go out.

This is an example to show the workflow. The names are made up.

Features that matter most

Which plan fits

Team fits up to 10 channels. Pro gives 30 channels and more webhooks for bigger teams or several brands.

  • Team, $29 a month: 10 channels, team members and client roles, 1,000 AI writing uses a month, RSS auto post.
  • Pro, $39 a month: 30 channels, team members and client roles, 3,000 AI writing uses a month, RSS auto post.

Every plan starts with a 7 day free trial, no card needed. See all plans.

Popular channels

Compared with other tools

Marketing teams often look at these tools too. Each comparison uses facts from the other tool's own website.

  • Postozo vs Sprout Social: Mid-size and enterprise teams that need a shared inbox, customer care and deep reporting.
  • Postozo vs Hootsuite: Larger teams that need a shared inbox, listening and approval routing in one tool.
  • Postozo vs Planable: Agencies and teams whose main need is reviewing and approving content with clients.
  • Postozo vs Agorapulse: Teams that live in the social inbox and need reporting that ties social to ROI.
FAQ

Questions

Can editors publish without approval?

Editors can schedule posts. If approval is on for a customer, those posts wait for an admin or the client.

Can we connect our own tools?

Yes. Use the public API, webhooks, the command line tool or the MCP server.

Is there a social inbox?

No. Postozo does not reply to comments and messages from 1 inbox. It focuses on planning, approval, publishing and results.

Can we tag posts by campaign?

Yes. Give each campaign its own coloured tag and add it to every post in that campaign.

Start planning your posts today

Create your account and publish your first post in 5 minutes.

Create your free account