PostozoSocial media guides and how-tos
Short, practical answers to the questions people ask most about planning, approving and scheduling social media posts.
Social media calendar template
Download a free social media calendar template as a CSV file. See what each column is for, how to fill a week, and when to move to a scheduler.
Read the guideFree social media scheduler
Is there a free social media scheduler? Free plans from 5 tools, the networks' own free schedulers, and the Postozo 7 day free trial compared.
Read the guideSchedule Instagram posts from PC
How to schedule Instagram posts, carousels, Reels and Stories from a PC or laptop in your browser, in 5 steps, plus the rules to check first.
Read the guideBest time to post on LinkedIn
There is no single best time to post on LinkedIn. Here is a 4 week test to find yours, and how Postozo picks your best hours from your own results.
Read the guideSocial media approval workflow
Set up a social media approval workflow for clients or managers: roles, review links, what happens when nobody answers, and a 5 step approval process.
Read the guideWhite label social media management
White label social media management on Pro and Ultimate: your agency name, logo and colour on client review pages, the client app and emails, plus a custom domain.
Read the guidePost to multiple Facebook Pages
Post and schedule to multiple Facebook Pages at once: connect every Page in 1 sign-in, write once, change text per Page and publish at the same time.
Read the guideHow we pick these topics
We look at the questions people type into Google about social media scheduling, using Google's own search suggestions. Then we write a page only when Postozo can really help with the answer. If the product cannot do something, the page says so, and points to what can.
Plan
Start with the free social media calendar template, then find your posting hours with the best time to post on LinkedIn guide. The same test works on every network. When a spreadsheet gets too big, the calendar in Postozo does the same job with fewer steps.
Publish
Learn how to schedule Instagram posts from a PC and how to post to multiple Facebook Pages at once. Each network also has its own page on the channels list, with limits and a checklist read from the same code that publishes your posts.
Work with clients
Set up a social media approval workflow, and show clients your own brand with white label social media management. Agencies can read how the pieces fit on the agencies page.
Choose a tool
Compare the free plans and trials of other tools on the free social media scheduler page. For a deeper look, read the plain reviews, the alternatives and the side by side comparisons. Every fact about another tool comes from its own website, with the date we checked it.
Free tools
Check the length of a post on every network with the free character counter, or connect an AI app to Postozo with the AI agent guides. All free tools are on the tools page.
How these guides are written
Every guide uses plain English and short sentences, and numbers from the product itself: channel limits come from the app's connectors, and plan limits from the file the app uses to enforce them. Examples with names, like the bakery in the calendar template, are made up to show a format, and each one says so. We do not quote studies we have not checked, and we do not make up statistics.
Ask for a guide
Is there a question we have not answered? Write to support@postozo.com. If Postozo can help with the answer, we will add a page. New pages are listed in the changelog.
Questions
What are these topic pages?
Short, practical guides to common social media questions, like when to post or how to set up approvals. Each one says what Postozo can and cannot do.
Are the guides free to use?
Yes. You do not need an account to read them or to download the calendar template.
Where are the setup guides for each network?
Each network has its own page with limits, settings and a checklist. See the channels page.
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