Share every new blog post on social media automatically

Example: a blog that shares itself

A travel blogger publishes 2 articles a week on WordPress. She adds her feed, picks Facebook, LinkedIn and Pinterest, and turns on the AI intro and the article picture. New articles now land in the next free slot of each channel with a short intro in her voice. Older articles are not posted, because the feed starts from the newest item.

How new items are picked up

Postozo reads each feed every hour. When you add a feed, it starts from the newest item, so older articles are not posted. Every new item after that becomes a post with your template, with {title}, {link} and {description} replaced by the article details. If the feed has a picture for the item and you turned pictures on, it is added to the post.

Choosing how posts are made

You choose what happens with each new item: put it in the next free posting time of each channel, post it at once, or save it as a draft for someone to check. Drafts mode is the safe way to start, because you see the posts before they go out. With the AI intro on, AI writes a short intro for each article in your brand voice instead of using the template text; this uses AI writing uses.

Feeds that work

Any RSS or Atom feed works: WordPress adds 1 at /feed, and most blogs, news sites, YouTube channels and podcasts have 1. When you paste the address, Postozo reads it straight away and shows the newest items, so you know it works before you save. Addresses are fetched in a way that cannot reach private networks.

Limits and rules

Finding your feed address

Paste the address in Postozo and it reads it at once and shows the newest items, so you know straight away whether it works.

Templates that fit each network

For LinkedIn and Facebook, a title, a short description and the link work well: {title}, a blank line, {description}, a blank line, {link}. For X, Threads and Bluesky keep it short: {title} {link}. For Pinterest, turn on the article picture so every pin has an image. Or turn on the AI intro and let it write each post in your brand voice.

Tips to get more from it

• Start with drafts mode for the first week to see what the posts look like, then switch to the next free slot.
• Use {description} for networks with room, like LinkedIn and Facebook, and only {title} and {link} for X.
• If your feed has no pictures, turn off the picture option and add a fixed image in a set instead.

Words on this page, explained

Mistakes to avoid

• Starting in post-at-once mode. Use drafts for the first week.
• Using {description} for X. It is often too long; use {title} and {link} there.
• Adding a feed that republishes old items. Check the newest items in the preview first.

Who it is for

• Content teams get every blog article onto social media without a copy and paste step. See Marketing teams.
• Small businesses with a news page keep their social channels active with no extra work. See Small business.
• Writers and podcasters share each new episode or article the moment it is out. See Creators.

How other tools handle RSS auto post

Of the 12 social media tools we compare, 9 list RSS auto post on their own pricing, feature or help pages:

• Postiz: included
• Hootsuite: Through the Hootsuite Syndicator app.
• Sprout Social: Automated feed publishing is on Professional and Advanced.
• Metricool: included
• SocialPilot: included
• Publer: included
• Sendible: included
• Vista Social: included
• Agorapulse: RSS import through the bulk publisher.

Not confirmed on their own pages: Buffer, Later and Planable.

Checked on 29 September 2026 on each tool's official website. Prices and features change, so check before you decide.

Plans and limits

RSS auto post needs the Team plan or higher. See Pricing for every limit.

Works with these channels

RSS auto post works on every connected channel. These are the ones people use it with most:

See all channels, or compare Postozo with other tools on the compare page.