Social media tool reviews
Plans, features, networks, pros and cons of 12 tools, taken from their official pages and checked on 29 September 2026. No scores: we did not test them hands-on.
Postiz review
Postiz is an open-source social media scheduler known for its AI agent, MCP server and CLI that let tools like Claude and ChatGPT schedule posts.
From $29 a month ($23 billed yearly)Buffer review
Buffer is a simple social media scheduler known for its free plan and per-channel pricing.
From $6 a month ($5 billed yearly)Hootsuite review
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows.
From $99 a month billed yearlyLater review
Later is a visual social media planner known for Instagram and TikTok scheduling and its link-in-bio tool.
From $18.75 a month billed yearlySprout Social review
Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools.
From $99 a month ($79 billed yearly)Metricool review
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting.
From $25 a month ($20 billed yearly)SocialPilot review
SocialPilot is a social media scheduler for agencies and small businesses, known for client management and white-label reports.
From $30 a month ($25.50 billed yearly)Publer review
Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
From $5 a monthSendible review
Sendible is a social media management tool for agencies, known for client workspaces and unlimited users on every plan.
From $35 a month ($29.75 billed yearly)Vista Social review
Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support.
From $99 a month ($79.17 billed yearly)Planable review
Planable is a content collaboration and approval tool for social media teams and agencies.
From $39 a month ($33 billed yearly)Agorapulse review
Agorapulse is a social media management tool known for its social inbox, reporting and ROI tracking.
From $99 a month ($79 billed yearly)All 12 tools in 1 table
| Tool | From | Pricing | Networks | Free plan | API | MCP |
|---|---|---|---|---|---|---|
| Postiz | $29 a month ($23 billed yearly) | flat per plan | 30 | No | Yes | Yes |
| Buffer | $6 a month ($5 billed yearly) | per channel | 12 | Yes | Yes | Yes |
| Hootsuite | $99 a month billed yearly | per user | 10 | No | Yes | Yes |
| Later | $18.75 a month billed yearly | flat per plan | 8 | No | Not confirmed | Not confirmed |
| Sprout Social | $99 a month ($79 billed yearly) | per user | 12 | No | Yes | Yes |
| Metricool | $25 a month ($20 billed yearly) | per brand tier | 11 | Yes | Yes | Yes |
| SocialPilot | $30 a month ($25.50 billed yearly) | flat per plan | 10 | No | Yes | Yes |
| Publer | $5 a month | per account and member | 13 | Yes | Yes | Yes |
| Sendible | $35 a month ($29.75 billed yearly) | flat per plan | 10 | No | Not confirmed | Not confirmed |
| Vista Social | $99 a month ($79.17 billed yearly) | flat per plan | 13 | No | Yes | Yes |
| Planable | $39 a month ($33 billed yearly) | per workspace | 9 | Yes | Yes | Yes |
| Agorapulse | $99 a month ($79 billed yearly) | per user | 10 | Yes | Yes | Yes |
How to read these reviews
Each review answers the same questions in the same order: what the tool costs, what it costs for 5 and 10 channels, which of 10 key features it has, which networks it lists, its pros and cons, and who should look elsewhere. That makes it easy to put 2 reviews side by side.
"Not confirmed" means the tool's own pages did not say. It does not mean the feature is missing. Prices change often, so check the date on each review and the tool's own pricing page before you buy.
New to scheduling tools? Start with the free social media scheduler guide, which lists the free plans and trials side by side.
Questions
Are these hands-on reviews?
No. Each review is based on the tool's official pricing, feature and help pages, checked on 29 September 2026. That is why there are no scores or star ratings.
Who writes them?
The Postozo team. We make a competing tool, so each review lists the other tool's strengths and links to its official pages.
How often are they updated?
When we re-check the official pages. The check date is on every review.
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