A social media analytics tool that shows what works

Example: finding a better time

A shop has posted to Instagram at 13:00 for months. After more than 5 published posts with statistics, Best time to post looks at the last 180 days and lists the 3 hours with the most likes, comments and shares on average. If evening posts did better, the shop adds an evening posting time, and new posts use that free slot.

Where the numbers come from

Postozo asks each network for the numbers it shares with apps and saves them for 1 hour, so pages are fast and stay inside each network's limits. Channel numbers cover 7, 30 or 90 days; post numbers come from the post itself. Not every network shares the same numbers, and some share none, so each channel shows what its network provides. New accounts and new posts can take 1 to 2 days to show numbers, and some numbers only appear once an account has at least 100 followers.

Best time to post, in detail

Once a channel has 5 published posts with statistics, Best time to post looks at the last 180 days and lists the 3 hours with the most likes, comments and shares on average. Until then it shows the channel's own posting times. Use it to add or move posting times; new posts then use the better slots.

Clicks, summaries and reports

Short links in your posts count clicks, so you see who took action, not only who liked. The workspace summary counts published, scheduled and failed posts across all channels. Explain my results writes a plain summary with 3 ideas from the numbers on the page, using an AI writing use. For clients, client reports put the same numbers on 1 page you can share, save as a PDF or email on a schedule.

Limits and rules

Words you will see, explained

Followers are people who follow the account. Reach counts different people who saw your content; impressions or views count every time it was shown, so 1 person can count many times. Engagement adds up likes, comments, shares and saves. Clicks are people who opened a link. Each network names and counts these its own way, so compare a channel with itself over time rather than 2 networks with each other.

A 10 minute monthly check

Once a month, open each channel for the last 30 days. Note followers, reach or views, and clicks. Open the 3 posts that did best and the 3 that did worst, and look for what they share: format, topic, time of day. Ask Explain my results for a second opinion. Change 1 thing next month, such as an evening posting time or more short videos, and compare the same numbers again.

Tips to get more from it

• Compare the same period each time, for example the last 30 days, so changes mean something.
• Look at clicks on short links as well as likes. Clicks show who took action.
• Wait for at least 5 published posts with statistics before you trust the best time to post.

Words on this page, explained

Mistakes to avoid

• Comparing different periods. Compare the same length of time each time.
• Judging a post on day 1. Some networks take 1 to 2 days to report.
• Reading likes only. Clicks on short links show who acted.

Who it is for

• Marketing teams check which channels and posts work before the monthly report. See Marketing teams.
• Agencies show clients their own numbers, since Client members only see their brand. See Agencies.
• Creators learn which days and hours their audience responds to. See Creators.

How other tools handle analytics

Of the 12 social media tools we compare, 12 list analytics on their own pricing, feature or help pages:

• Postiz: included
• Buffer: included
• Hootsuite: included
• Later: included
• Sprout Social: included
• Metricool: included
• SocialPilot: included
• Publer: Business plan and up.
• Sendible: included
• Vista Social: included
• Planable: Paid add-on.
• Agorapulse: included

Checked on 29 September 2026 on each tool's official website. Prices and features change, so check before you decide.

Plans and limits

Analytics, short links and the workspace summary are included in every plan. See Pricing for every limit.

Works with these channels

Analytics works on every connected channel. These are the ones people use it with most:

See all channels, or compare Postozo with other tools on the compare page.