Post to multiple social media accounts at once, then fit each one
The post editor sends 1 text to all the channels you pick. Change the text, pictures or settings for a single channel without touching the others.
What you can do
Main text plus channel text
Write the main post once. Open a channel to give it its own version, for example a shorter post for X.
Live preview
See how the post will look on the network while you write.
Checks before you save
Postozo checks each channel's limits, like character counts, required pictures and required settings, and tells you what to fix.
Comments and threads
Add a first comment or turn a post into a thread. Wait a set time between each part if you want.
Network settings
YouTube titles, Pinterest boards, Google Business Profile offers, TikTok privacy and more, right in the editor.
Tags, sets and signatures
Tag posts with colours, start from a saved set, and add your signature automatically.
Cross post to social media in 4 steps
Pick the channels
Click the channel pictures at the top of the editor. If you work with customers, pick the customer first and only their channels show.
Write the main text
Write once for all channels. Add bold or underlined text, emoji, pictures or a video from your media library, and your signature.
Change 1 channel if needed
Open a channel to give it its own text, pictures and network settings, like a YouTube title or a Pinterest board. The other channels keep the main text.
Check and schedule
Postozo checks every channel's rules. Then pick a time, use the next free slot, post right away or save a draft.
Example: 1 launch post for 3 networks
A software company announces a new feature on LinkedIn, X and Instagram. The main text is a 900 character story for LinkedIn. On the X tab they write a short version under 280 characters, knowing each link counts as 23. Instagram needs a picture, so the editor shows a warning until they add a screenshot, and they put 5 hashtags in the first comment. 1 post, 3 versions, all on the calendar at 10:00.
Main text and channel text
Every post has a main text that goes to all the channels you picked. Click a channel's picture above the editor and press Edit only this channel to give it its own text, pictures or settings; the other channels keep the main text. Going back to the main text removes the channel's own version, after a warning. This is how 1 post becomes a long LinkedIn story, a short X post and an Instagram caption without copying text between apps.
Checks before you save
Each network has its own rules, and Postozo reads them from the same code that publishes your posts. The editor counts characters per channel (X, for example, counts every link as 23 characters), checks that Instagram and TikTok posts have a picture or video, that pictures have a shape the network accepts, and that required settings like a YouTube title are filled in. Problems are listed with the fix before the post is saved, so they do not turn into a failed post at 09:00.
Network settings, comments and threads
Some channels have settings of their own: a title and privacy on YouTube, who can comment or duet on TikTok, a button and an offer or event on Google Business Profile, a board on Pinterest. Each channel's saved defaults, set under Preferences, fill these in for you. Below the post you can add a first comment, or more posts to make a thread, each with an optional delay of a few minutes, on the networks that allow it.
Tags with colours, saved sets (a ready layout of channels and settings) and signatures (a line you add to many posts) save time on posts you write every week.
Limits and rules
| Channels per post | Any of your connected channels |
| Per-channel text | Text, media and settings for each channel |
| Comments and threads | With a delay, on networks that support them |
| Media per post | Pictures and videos from the media library |
| Checks | Character counts, required media, shapes and required settings per network |
Write once, fit each network
Most posts need 3 versions: a long one for LinkedIn and Facebook, a short one for X, Threads and Bluesky, and a caption that works with a picture for Instagram and TikTok. Write the long one as the main text, then open the short channels and cut it down. Keep the facts the same in every version: date, price, link. The table below shows each network's limits, read from the same code that publishes your posts.
Each network's limits
The longest text, the most pictures or videos per post, what a post must have, and whether first comments and threads are possible. Read from the same code that publishes your posts.
| Network | Characters | Media per post | Must have | Comments or threads |
|---|---|---|---|---|
| 63,206 | 10 | Text or media | Yes | |
| 2,200 | 10 | A picture or video | Yes | |
| 3,000 | 9 | Text or media | Yes | |
| X | 280 | 4 | Text or media | Yes |
| Threads | 500 | 20 | Text or media | Yes |
| TikTok | 2,200 | 35 | A picture or video | No |
| YouTube | 5,000 | 1 | A video | Yes |
| 500 | 5 | A picture or video | No | |
| Google Business Profile | 1,500 | 1 | Text or media | No |
| 40,000 | 1 | Text or media | Yes | |
| Bluesky | 300 | 4 | Text or media | Yes |
| Mastodon | 500 | 4 | Text or media | Yes |
| Telegram | 4,096 | 10 | Text or media | Yes |
| 1,024 | 10 | Text or media | No | |
| SMS | 1,600 | 10 | Text or media | No |
| Discord | 2,000 | 10 | Text or media | Yes |
| Slack | 40,000 | 10 | Text or media | Yes |
| WordPress | 1,000,000 | 1 | Text or media | No |
| Medium | 100,000 | 10 | Text or media | No |
| Tumblr | 40,000 | 10 | Text or media | No |
| DEV | 100,000 | 10 | Text or media | No |
| Hashnode | 100,000 | 10 | Text or media | No |
| Lemmy | 10,000 | 1 | Text or media | Yes |
| Listmonk | 100,000 | 10 | Text or media | No |
| Nostr | 10,000 | 4 | Text or media | Yes |
| VK | 15,000 | 10 | Text or media | Yes |
| Farcaster | 320 | 2 | Text or media | Yes |
| Dribbble | 10,000 | 1 | A picture or video | No |
| Twitch | 500 | None | Text or media | No |
| Kick | 500 | None | Text or media | No |
Tips to get more from it
- Write the main text for the network with the most room, then shorten it for the channels with tight limits like X and Bluesky.
- Keep hashtags for Instagram in the first comment so the caption stays easy to read.
- Save a set for each type of post you repeat, such as a weekly tip or an event, so the channels and layout are ready.
Words on this page, explained
| Main text | The text that goes to every channel in a post, unless a channel has its own. |
| Channel text | Text written for 1 channel only, after you press Edit only this channel. |
| Set | A saved starting point: channels, text and settings you use often. |
| Signature | A line you add to many posts, like your website or a call to action. |
| First comment | A comment posted under your post right after it goes out. |
| Thread | Several posts in a row, each replying to the one before. |
Mistakes to avoid
- Writing the main text for the shortest network. Write for the one with the most room, then shorten per channel.
- Ignoring the warning list. Every warning is a post that would fail at publishing time.
- Putting 30 hashtags in the caption. Keep a few in the text and the rest in the first comment where networks allow it.
Who it is for
- Creators turn 1 idea into a post, a thread and a video caption without copying text between apps. See Creators.
- Agencies keep sets and signatures per client so every post starts in the right voice. See Agencies.
- Small businesses post the same news everywhere, then add a coupon for Google Business Profile only. See Small business.
Plans and limits
The full post editor, previews, checks, threads, tags, sets and signatures are in every plan. See Pricing for every limit.
| Limit | Standard | Team | Pro | Ultimate |
|---|---|---|---|---|
| Channels | 5 | 10 | 30 | 100 |
| Per-channel text and settings | Yes | Yes | Yes | Yes |
| Comments and threads with delays | Yes | Yes | Yes | Yes |
Works with these channels
Post editor works on every connected channel. These are the ones people use it with most:
See all channels, or compare Postozo with other tools on the compare page.
Can I post different text to each network?
Yes. The main text goes to every channel unless you give a channel its own text.
Can I add a first comment?
Yes, on networks that support comments. You can also add a delay before it is posted.
Does it check network rules?
Yes. Each network has its own limits and Postozo checks them before the post is saved.
Can I save a post and finish it later?
Yes. Save it as a draft. Drafts are never published until you schedule them.
What are sets and signatures?
A set is a saved starting point for a post, with channels and text. A signature is a block of text, like your website and phone number, that you add in 1 click.
Can you post to multiple social media accounts at once?
Yes. Pick every channel in 1 post. The main text goes to all of them, and you can change the text for any single channel.
Can you post to multiple Facebook groups at once?
No. Facebook only lets apps post to Pages, not groups. You can post to many Facebook Pages at once.
How do I post a video to multiple platforms at once?
Upload the video once, pick the channels, then fill in each network's settings, like a YouTube title, TikTok privacy or Reel for Instagram. Postozo checks each network's rules before you save.
Can I format text in bold?
Yes. Bold and underline use special letters that every network shows, since most networks have no formatting.
Can I save a post as a draft?
Yes. Drafts sit on the calendar but never go out until you schedule them.
Can I post now instead of scheduling?
Yes. Post now sends it at once, with the same checks and the same no double post rule.
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