Answer comments, mentions and reviews from 1 inbox

Example: a cafe on a busy Saturday

A cafe posts its weekend menu to Instagram, Facebook and its Google Business Profile. By noon there are 14 new comments and 2 new Google reviews. The owner opens the inbox on her phone, answers the 3 questions about opening hours, and likes the compliments on Facebook. She gives the 2 star review to the manager, who gets a push message and replies with an apology and an invitation to come back. The rest she ticks and marks done in 1 step.

How the inbox stays quiet but complete

The first time Postozo reads a channel, it fills the inbox with the recent comments it finds and sends no notifications, so you start with a full list instead of 50 alerts. After that, new items count as new: you get 1 notification per channel with the number of new comments, and an email summary at most once an hour if you want email. The only item that interrupts you straight away is a new Google review of 3 stars or less, which sends an email and a push message to your phone.

Items you answer stay in the list with your reply under them, so the next person sees what was said. Marking an item done does not delete anything on the network. It only moves the item out of the Open view.

Working as a team

Owners, admins and editors can use the inbox. Each item can be given to 1 person, who finds it under Given to me and gets a push message on the devices where they turned notifications on. The Open count in the menu is for the whole workspace, so a team can see at a glance whether anything is waiting.

Agencies that group channels by customer can filter the inbox by channel to work through 1 client at a time. Client members never see the inbox: it is the agency's job to answer for them, and the client keeps the normal review link for approving posts.

When a network stops answering

If a network refuses a request, for example because a password changed or a permission was removed, Postozo waits longer before it tries that channel again, up to 6 hours between tries. That way a broken connection does not use up your daily limit with the network. Connect the channel again from the channel menu and the inbox picks up where it stopped.

Network by network

What each network sends to the inbox, how often Postozo looks, and the longest reply it accepts. Read from the same code that runs the inbox.

Limits and rules

A 10 minute inbox routine

Twice a day, open the inbox on the Open filter. Answer questions first, because they often lose you a customer if they wait. Give anything about money, refunds or complaints to the person who can decide. Like or briefly thank the compliments. Tick the rest and mark them done together. If you work for clients, go channel by channel so each client gets your full attention for a few minutes.

Tips to get more from it

• Check the Open filter at 2 fixed times a day instead of reacting to every notification.
• Give reviews of 3 stars or less to 1 person who can fix the problem, so every unhappy customer hears from someone who can help.
• Write each reply as if the whole page will read it. Comments and review answers are public.

Words on this page, explained

Mistakes to avoid

• Answering the same Google review in Google and in Postozo. Google keeps 1 answer per review, so the last one replaces the first.
• Leaving items open after you answered them in the network's own app. Mark them done so the Open count stays true.
• Expecting direct messages here. Use each network's own app for private messages.

Who it is for

• Agencies answer for every client from 1 list, filtered by channel, and clients never see the inbox. See Agencies.
• Small businesses answer reviews and questions the same day, even from a phone. See Small business.
• Marketing teams split the work: each person handles what is given to them. See Marketing teams.

How other tools handle social inbox

Of the 12 social media tools we compare, 11 list social inbox on their own pricing, feature or help pages:

• Buffer: Community inbox for replying to comments. We found no DM inbox on the pricing page.
• Hootsuite: included
• Later: Instagram, Facebook and TikTok conversations on Growth and Scale.
• Sprout Social: included
• Metricool: included
• SocialPilot: Standard plan and up.
• Publer: Reply to comments on published posts from the calendar. We found no unified DM inbox.
• Sendible: Replies to comments are listed for Facebook, Instagram and LinkedIn.
• Vista Social: included
• Planable: Paid add-on.
• Agorapulse: included

Not offered: Postiz.

Checked on 29 September 2026 on each tool's official website. Prices and features change, so check before you decide.

Plans and limits

The inbox is in every plan, for every channel on a network it supports. Giving items to teammates needs team members, which start with the Team plan. See Pricing for every limit.

Works with these channels

Social inbox works on every connected channel. These are the ones people use it with most:

See all channels, or compare Postozo with other tools on the compare page.