Postozo vs Metricool
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Here is how it compares with Postozo, using facts from their own website.
Choose Metricool if
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores. Postozo is installed from the browser instead.
Choose Postozo if
- Client approval is on every Postozo plan from $19 a month, and team members start on Team at $29; on Metricool they need Advanced, from $67 a month ($53 yearly).
- X is included in Postozo's 30 networks; Metricool charges $10 a month per X account.
- Postozo supports 30 networks, including Mastodon, Reddit, Telegram and WordPress, against 11 listed by Metricool.
Features
| Feature | Postozo | Metricool |
|---|---|---|
| Client approval | Yes Approve or request changes from a review link, with approval rules per customer. | Yes Post approval system is on Advanced and up. |
| Social inbox | No Answer comments and messages in each network's own app. | Yes |
| Analytics | Yes | Yes |
| AI writing help | Yes | Yes |
| Public API | Yes | Yes API access is on Advanced and up. |
| MCP server | Yes | Yes |
| RSS auto post | Yes Team plan and up. | Yes |
| Bulk upload (CSV) | Yes Up to 500 posts per CSV file. Every line is checked before anything is saved. | Yes |
| White label | Yes Pro and Ultimate plans: your brand on client review pages, the client app, client emails and client reports, plus a custom domain. | Yes Custom plan only. |
| Mobile app | Yes An app you install from the browser on Android, iPhone and computers, with push notifications. Not in the App Store or Google Play. | Yes |
| Client reports | Yes Shared link, PDF from the browser, weekly or monthly emails. Your brand on them with white label. | Yes PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. |
| Link in bio page | Yes A page at app.postozo.com/@name with your links and latest posts, counting views and clicks. | Yes SmartLinks, on paid plans. |
| Browser extension | Yes For Chrome, Edge and other Chromium browsers. Installed from a ZIP file until the Chrome Web Store listing is live. | Yes Free Chrome extension. |
| Canva integration | No Not yet. The Canva button is built but not switched on. | Yes Paid plans, plus Google Drive. |
| Client connect link | Yes Send a link; the client signs in to their own accounts and the channels land under their name. | Not confirmed |
| Networks | 30 channel types | 11: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile |
| Free trial | 7 days, no card needed | No trial stated on the pricing page; there is a free-forever plan. |
| Free plan | No | Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included. |
Postozo pricing
Per plan, not per user or per channel. Yearly billing saves 20%.
| Plan | Monthly | Channels |
|---|---|---|
| Standard | $19 | 5 |
| Team | $29 | 10 |
| Pro | $39 | 30 |
| Ultimate | $79 | 100 |
Metricool pricing
Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.
| Plan | Monthly | Yearly, per month |
|---|---|---|
| Free 20 posts per month, 30 days of analytics. No LinkedIn or X. | Free | Free |
| Starter (5 brands) Up to 10 brands for $45/mo monthly or $36/mo yearly. | $25 | $20 |
| Advanced (15 brands) 25 brands $107/$85, 50 brands $210/$159 (monthly/yearly). Adds approvals, roles and API. | $67 | $53 |
| Custom Contact sales. Includes white label. | Not listed | Not listed |
What it costs for your setup
The cheapest listed plan of each tool for 3 common setups, from Metricool's pricing rules (Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.). Prices are per month; yearly billing is shown where it is offered.
| Setup | Postozo | Metricool |
|---|---|---|
| Solo | Standard: $19 a month ($15 billed yearly) | Priced by brands, not channels or people |
| Small team | Team: $29 a month ($23 billed yearly). Unlimited team members | Priced by brands, not channels or people |
| Agency | Pro: $39 a month ($31 billed yearly). Unlimited team members | Priced by brands, not channels or people |
Area by area
What Metricool and Postozo are like in each part of the job, in the words of each tool's own pages.
Publishing and scheduling
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Postozo: Postozo posts to 30 channel types with unlimited posts on every plan, checks each network's rules before a post is saved, imports up to 500 posts from a CSV file, and never sends a post twice.
Team and client approval
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Postozo: Plans are flat, with unlimited team members from the Team plan up. Clients approve or ask for changes from review links on every plan, each customer has a rule for posts nobody answers, and clients can connect their own accounts from a link.
Inbox and replies
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Postozo: Postozo has no inbox. It does not read comments, mentions or messages, so you answer people in each network's own app. It can add a first comment to a post on networks that allow it, and on some networks auto actions repost a post or reply under it once it reaches the number of likes you set.
Analytics and reports
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
Postozo: Analytics per channel and per post, short link clicks, and client reports you share as a link, save as a PDF or email weekly or monthly, with your brand on Pro and Ultimate.
AI help
Metricool: AI help is included.
Postozo: The AI assistant writes in your brand voice, translates into 24 languages, drafts a week of posts as drafts and explains your results, with a monthly allowance per plan.
Integrations and apps
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Postozo: A public API that follows the Postiz paths, an MCP server, a CLI, signed webhooks, link in bio pages, a browser extension and an installable app with push notifications. Canva, Google Drive and Dropbox are built but not switched on yet.
Who should choose Metricool
Marketers who want analytics, ads reporting and scheduling in one place, starting free.
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores. Postozo is installed from the browser instead.
Metricool pricing works like this: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.. Trial: No trial stated on the pricing page; there is a free-forever plan..
Who should choose Postozo
Postozo fits agencies, small businesses, creators and marketing teams who want client approval, clear roles, an AI assistant and an open API and MCP server at a flat price per plan. It starts at $19 a month for 5 channels and has no free plan, only a 7 day trial.
- Client approval is on every Postozo plan from $19 a month, and team members start on Team at $29; on Metricool they need Advanced, from $67 a month ($53 yearly).
- X is included in Postozo's 30 networks; Metricool charges $10 a month per X account.
- Postozo supports 30 networks, including Mastodon, Reddit, Telegram and WordPress, against 11 listed by Metricool.
Networks
Both tools: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile.
Only Metricool: none.
Only Postozo: Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick.
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More about Metricool
Read our plain Metricool review, or see the best Metricool alternatives if you are looking at more than 2 tools. Metricool starts at $25 a month ($20 billed yearly).
How to move from Metricool to Postozo
Start the free trial
Create a Postozo account. The 7 day trial has the Team plan features and needs no card, so you can run it next to Metricool first.
Connect your channels
Add the same accounts you use in Metricool. Every network Metricool lists is also in Postozo.
Set up clients and roles
Create a customer per client, turn on approval where needed, and invite your team as admins, editors or clients.
Move your scheduled posts
There is no automatic import from Metricool. Let posts already scheduled there go out, and schedule new posts in Postozo from a set date.
Switch off the old tool
Once a full week has gone out from Postozo without problems, cancel Metricool under its own terms.
Compare Metricool with other tools
Side by side pages for Metricool and each of the other 11 tools we checked.
Is Postozo a good Metricool alternative?
Postozo fits teams and agencies that want client approval, many clients in 1 calendar, AI help and an open API at a flat price per plan. Marketers who want analytics, ads reporting and scheduling in one place, starting free.
How much does Metricool cost compared with Postozo?
Postozo starts at $19 a month for 5 channels. Metricool's Starter (5 brands) plan is listed at $25 a month ($20 a month billed yearly). Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Prices checked on 29 September 2026.
Can I move from Metricool to Postozo?
Yes. Connect your channels in Postozo and schedule new posts there. There is no automatic import of scheduled posts. Export what you can as a spreadsheet, and use bulk upload to bring up to 500 posts in from a CSV file.
Does Metricool have client reports?
Yes. PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Postozo includes client reports on every plan: a share link, a PDF and weekly or monthly emails.
Does Metricool have a link in bio page?
Yes. SmartLinks, on paid plans. Postozo includes link in bio pages with a posts grid on every plan.
Does Metricool have a browser extension?
Yes. Free Chrome extension. Postozo has an extension for Chrome, Edge and other Chromium browsers.
Can clients connect their own accounts in Metricool?
We could not confirm a client connect link on Metricool's own pages. In Postozo, owners and admins send a connect link, and the client signs in to their own accounts.
Does Metricool work with Canva?
Yes. Paid plans, plus Google Drive. Postozo has the Canva button built, but it is not switched on yet.
Which is cheaper for a team of 3 with 10 channels, Metricool or Postozo?
It cannot be worked out exactly, because Metricool prices by something other than channels and people. See the table on this page.
Try Postozo free for 7 days
No card needed. Connect your channels and see if it fits your team.
7 day free trial. No card needed.