Short links with click counts, built in

Example: which channel sends visits?

A bookshop shares the same event page on Facebook, X and Telegram. Each post gets its own short link. After the weekend, the shop opens each post and sees which channel brought the most clicks, without setting up a separate link tool or tracking codes. Next month it puts more effort into the channel that sent people to the event page, not just the one with the most likes.

How short links work

When a post has a link, Postozo can replace it with a short link on the app address, like app.postozo.com/l/ and a code. A click sends the person straight on to the full address and is counted. Each post shows the clicks on its links, and analytics shows the clicks for the last 30 days.

Choosing when to shorten

The workspace rule decides: ask every time, always shorten, or never shorten. Ask is good for agencies whose clients have different wishes; always is good when every click should be counted. On X, every link counts as 23 characters anyway, so a short link does not save room there; it only adds the click count.

What short links do not do

Short links are not branded with your own domain today; they use the normal app address, also on white label. They count clicks, not who clicked: there are no cookies and no personal data in the count. The count is a simple total, so it can include automatic visits, such as a network fetching the link to draw a preview.

Limits and rules

When to shorten and when not to

Shorten links when you want to know which posts send people to your site, when a long link looks messy in a caption, or when you compare channels. Keep the full link when the address itself builds trust, like your own well known domain on a post about safety or payments, or when a network shows a link preview card anyway and clicks do not matter for that post.

Reading the clicks

Compare clicks on the same link across channels to see where your audience acts. Compare clicks with likes on the same post: a post with few likes and many clicks did its job. Remember that the count is a simple total, so it can include automatic visits like link previews; look at differences between posts rather than at the exact number.

Tips to get more from it

• Use "ask" as the workspace rule if some clients do not want short links, and "always" if every link should be counted.
• Compare clicks per channel for the same link to see where your audience acts, not just where it likes.
• Keep the full link in your own notes or in the post history, so you always know where a short link points.
• Do not shorten links on networks where the full address builds trust, like a link to your own well known domain, if clicks do not matter for that post.

Words on this page, explained

Mistakes to avoid

• Shortening a link to your own well known domain when clicks do not matter.
• Changing the destination page after posting. The short link keeps pointing to the address in the post.
• Comparing clicks across networks without the same link.

Who it is for

• Small businesses see if social posts bring people to their website. See Small business.
• Marketing teams compare clicks by channel without another paid tool. See Marketing teams.
• Agencies show clients clicks, not only likes. See Agencies.

Plans and limits

Short links and click counts are included in every plan. See Pricing for every limit.

Works with these channels

Short links works on every connected channel. These are the ones people use it with most:

See all channels, or compare Postozo with other tools on the compare page.