A link in bio page that shows your latest posts

Example: a bakery's Instagram bio

A bakery's Instagram bio used to point only to its website. Now it points to app.postozo.com/@sunrisebakery, with buttons for Order online, Today's menu, Directions and WhatsApp, and a grid of the last 12 posts. When a customer taps the photo of the new sourdough, they land on the order page linked in that post. After a month, the owner sees that Order online gets 4 times more clicks than Directions, and moves it to the top.

How the posts grid picks its links

The grid shows up to 12 of your newest published posts that have a picture. Each picture links to the first web address in that post's text, so a post about a product sends people to the product page. A post without a link in its text opens the post on the network instead. Agencies can tie a page to a customer, so the grid shows only that client's posts and never another client's.

How views and clicks are counted

A view is counted when a person opens the page, and a click when they tap a link. Both are counted per day. Visits from bots, link preview crawlers (the ones that draw a preview card when someone pastes your link into a chat) and headless browsers are left out, so the numbers reflect people. Clicks pass through a short hop on the same address, which only ever sends people to a link saved on your page, so it cannot be used to send visitors somewhere else.

Built to be fast and safe

The page is drawn on our server and has no scripts at all. It loads fast on slow phones, works without cookies, and follows a strict security policy. Every page has a small report link at the bottom, so anyone can tell us about a page that breaks the rules.

Limits and rules

What to put on your page

Tips to get more from it

• Put the 1 thing you want most people to do at the top, and keep the list under 6 links.
• Use the posts grid if your posts already link to products or articles. Each picture then sends people to the right page.
• Check the clicks after 2 weeks and move the links nobody uses to the bottom or hide them.

Words on this page, explained

Mistakes to avoid

• Pasting the page link in your bio before turning the page on. Check the page in a private window first.
• Adding every link you have. Fewer links get more clicks each.
• Changing your address after printing it on flyers. Pick a short address you will keep.

Who it is for

• Creators send followers to their latest video, shop and newsletter from 1 link. See Creators.
• Small businesses turn an Instagram bio into a menu of order, book and call buttons. See Small business.
• Agencies make a page per client and show only that client's posts in the grid. See Agencies.

How other tools handle link in bio page

Of the 12 social media tools we compare, 7 list link in bio page on their own pricing, feature or help pages:

• Buffer: Start Page, on every plan including Free.
• Hootsuite: Through the OneClick.bio app, free with Hootsuite Enterprise only.
• Later: Link in Bio on every plan.
• Metricool: SmartLinks, on paid plans.
• Publer: Through Linkie, on every plan including Free.
• Vista Social: Vista Page, on every plan.
• Agorapulse: PulseLink in bio, Professional and up.

Not confirmed on their own pages: Postiz, Sprout Social, SocialPilot, Sendible and Planable.

Checked on 11 October 2026 on each tool's official website. Prices and features change, so check before you decide.

Plans and limits

Link in bio pages are in every plan. See Pricing for every limit.

Works with these channels

Link in bio works on every connected channel. These are the ones people use it with most:

See all channels, or compare Postozo with other tools on the compare page.