How to connect Google Business Profile to Postozo
Sign in with Google, pick your locations and start scheduling. This guide shows each screen in Postozo, what Google Business Profile asks for, and how to fix common errors.
What you need before you start
- A Google account that is an owner or manager of the Business Profile. If you were just added as a manager, Google can take up to 7 days before every feature works.
- A verified profile. Google does not allow posts on profiles that are not verified, suspended or marked as duplicates.
- For many locations: access through a business group (location group) in Google Business Profile works too. Postozo reads every account you can see.
Google Business Profile uses a sign-in button (called OAuth). You never share your Google password with Postozo.
Connect Google Business Profile step by step
Step 1. Open Add Channel
Sign in to Postozo. On the Calendar, press Add Channel at the top of the channel list. A window opens with a tile for every network. Find the Google Business Profile tile and press it. Each tile also has a How to connect link that opens this guide.

If the tile says Coming soon on this server, the server you use has not added its Google Business Profile app keys yet. Ask the person who runs your Postozo server. On postozo.com this is done for you.
Step 2. Sign in on Google
Postozo sends you to Google to sign in. This screen belongs to Google, so we cannot show it here. What you will see:
- Google opens and asks which Google account to use. Pick the account that manages your profiles.
- Google asks to let Postozo see, edit, create and delete your Google business listings. Leave it ticked and press Continue.
Postozo checks that these permissions were given, because posting fails without them:
- See, edit, create and delete your Google business listings
You never type your Google password into Postozo. Google sends you back with a sign-in that Postozo stores encrypted.
Step 3. Pick your locations
Postozo lists every location from every account and business group you can see, with the address and category. Type in the search box to find a location by name or address, press Select all shown to tick every match, then press Add. Each location becomes its own channel. Locations that cannot take posts are shown greyed out with the reason.


Locations that are already connected show a green Connected label and cannot be ticked again. If your plan has a channel limit, the list shows how many you can still add, and stops you from ticking more. Press Add when you are done. Press Cancel to stop without adding anything.
Step 4. Check the new channel
Back on the Calendar, the new channel shows in the channel list on the left, with a small Google Business Profile badge on its picture. A message at the bottom says it is connected. You can now pick it in the post editor.

Step 5. Set your preferences
Press the 3 dots next to the channel to open its menu. From here you can set Preferences (default settings for every new post on this channel, like Post type, Button on the post), edit time slots, move the channel to a customer, reconnect, turn it off or delete it.

Common errors and how to fix them
| What you see | What to do |
|---|---|
| "This Google account does not manage any Business Profile" | Sign in with the Google account that is an owner or manager, or ask the owner to add you. Then press Try again. |
| A location shows "Cannot add" | Google does not allow posts on it yet. It needs to be verified, or it is suspended or a duplicate. Fix it in Google Business Profile first. |
| Missing permission | You unticked "See, edit, create and delete your Google business listings" on the Google screen. Press Try again and leave it ticked. |
| "You cancelled the sign-in, or did not allow access" | You pressed Cancel or closed the Google Business Profile screen. Press Try again and choose Allow. |
| "Google Business Profile did not give Postozo every permission it needs" | A permission was turned off on the Google Business Profile screen. The message names it. Press Try again and leave everything turned on. |
| "This sign-in link has expired" | Sign-in links last 1 hour. Start again from Add Channel. |
| "Your plan allows N channels" | You reached the channel limit of your plan. Remove a channel you do not use, or upgrade in Billing. |
How to reconnect
A sign-in can stop working, for example when you change your Google Business Profile password, remove the app on Google Business Profile, or lose access to a location. Postozo then marks the channel with a warning, pauses its posts, and tells you by notification and email.
- Press the 3 dots next to the channel.
- Press Reconnect channel.
- Sign in on Google Business Profile again with the same account.
- Postozo finds the same location again on its own. You do not need to pick it again.
Reconnect keeps the channel, its posts, time slots and preferences. If you sign in with a different account, Postozo stops and tells you, so posts never go to the wrong account. If the location is no longer on that account, you see a message that says so, with a Try again button.
How to disconnect Google Business Profile
Press the 3 dots next to the channel, then Delete. Postozo removes the channel and deletes its stored sign-in right away. Upcoming and draft posts for that channel are removed too. Posts that are already live stay on Google Business Profile. You need the admin or owner role in your workspace to delete a channel.
To also remove Postozo from your Google Business Profile account, open the connected apps settings on Google Business Profile and remove it there. See Google help: add owners and managers.
Want to pause instead? Choose Disable Channel in the same menu. Its posts wait until you turn it back on.
What you can post on Google Business Profile
Max 1500 characters. 1 photo (videos are skipped). Post type Update, Offer or Event. Offers and events need a title and start date. Buttons (except Call now) need a https link. No follow-up comments.
Read more on the Google Business Profile channel page.
Google Business Profile help pages
More connection guides
Questions
Can I add 50 locations at once?
Yes. Use Select all shown, or search and tick the ones you want. Your plan limit decides how many channels you can have, and the list shows how many you can still add.
Why is 1 of my locations greyed out?
Google says that location cannot take posts right now. This is usually because it is not verified yet.
Do all locations share 1 sign-in?
Yes. They share your Google sign-in. When Postozo renews it for 1 location, the others get the new sign-in too.
Does connecting Google Business Profile cost extra?
No. There is no extra charge per network. Each connected location counts as 1 channel toward the channel limit of your plan.
What if the Google Business Profile tile says Coming soon on this server?
The server you use has no Google Business Profile app keys yet. The server admin adds them in Admin, Networks.
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