White label social media management for agencies
Show clients your agency brand, not ours. On the Pro and Ultimate plans, review and approval pages, the client app and client emails carry your logo and colour, and review links can use your own domain.
What white label covers in Postozo
In short: white label for clients means your logo, colour and domain on review links, client emails and the client app.
| Where | What the client sees |
|---|---|
| Review and approval pages | The post preview with your name, logo and colour, where the client approves, asks for changes or comments. |
| The app, for Client members | Your brand in the app when a client signs in. They only see their own brand's posts. |
| Emails to clients | The invite, approval requested and 24-hour approval reminder emails, with your name, logo, colour, support email and website. |
| Review links | Links on your own domain, like review.youragency.com, once the custom domain is switched on. |
| Client reports | Your name, logo and colour on the shared report page, the PDF and the report emails. See client reports. |
| The installed app | On your own domain, the app clients add to their phone carries your name and logo. |
| Connect links | The page where a client connects their own accounts shows your name and logo. See client connect link. |
How to set it up
Pick a plan with white label
White label is on Pro and Ultimate. It is also on during the free trial, so you can set it up before you pay.
Add your brand
In the workspace settings, add your brand name, logo (PNG, JPG, WEBP or GIF up to 1 MB), accent colour, support email and website.
Hide Postozo branding
Turn on "Hide Postozo branding" if clients should not see our name on the pages and emails they get.
Add a custom domain (optional)
Point a name like review.youragency.com to app.postozo.com with a CNAME record. The app checks your DNS. We switch the domain on after your DNS is set up, so it is not instant.
Invite clients
Share review links or invite Client members. They see your brand, not ours.
What it does not cover
We would rather you know before you buy:
- Your own team (owners, admins and editors) keeps the normal Postozo app. White label is for what clients see.
- Short links in your posts are not branded. They use the normal app address.
- There is no reseller billing. You pay us, and you bill your clients yourself.
- There is no App Store or Google Play app under your name. Clients install the app from the browser.
Before you set it up
- Your logo as PNG, JPG, WEBP or GIF, up to 1 MB. It shows at a small size, so a simple logo works best.
- Your brand colour as a hex code, like #612bd3.
- The support email and website clients should see.
- Access to your domain's DNS settings, if you want review links on your own domain.
Which plans include white label
| Plan | Price | Channels | White label |
|---|---|---|---|
| Standard | $19 a month | 5 | No |
| Team | $29 a month | 10 | No |
| Pro | $39 a month | 30 | Yes |
| Ultimate | $79 a month | 100 | Yes |
See pricing for every limit. Plans have a flat price with no per-user fees, so adding Client members costs nothing extra.
Why agencies use a white label social media tool
- 1 brand for the client. The client deals with your agency from the first email to the approved post.
- Fewer questions. Clients do not ask what Postozo is or try to sign up themselves.
- Your domain in every link. Review links on your own domain look like part of your service.
Works with the rest of the agency workflow
White label sits on top of the tools agencies already use in Postozo: customers to group each client's channels, client approval with a rule for when nobody answers, Client members who only see their own brand, and brand voice so the AI writes like each client. Read the social media approval workflow guide and Postozo for agencies.
Comparing tools? Some other schedulers offer white-label reports or a white-label add-on. The comparisons show which, with facts from each tool's own site.
White label client reports
On the Pro and Ultimate plans, client reports carry your agency name, logo and colour on the shared report page, the PDF and the report emails, and replies go to your own support address. Clients see a report from you, with the numbers from their networks, not a report from a tool.
A branded first impression
The first thing a new client sees is often how you ask for access. A client connect link opens a page with your name and logo, where the client signs in to their own accounts. Their channels land under their customer, and the client never sees our brand.
The app under your name
When your review links run on your own domain, the app clients install on their phone from that address carries your agency name and logo. They tap your icon to approve posts and get push messages from it.
A white label onboarding flow
| Step | What the client sees |
|---|---|
| 1. Connect link | Your branded page to connect their accounts |
| 2. Invite | A branded email to join as a Client member, if they want to log in |
| 3. Review links | Branded pages to approve posts or ask for changes |
| 4. Reminders | Branded reminder emails while a post waits |
| 5. Monthly report | A branded report by link, PDF and email |
Related guides
Social media approval workflow
Set up a social media approval workflow for clients or managers: roles, review links, what happens when nobody answers, and a 5 step approval process.
Read morePost to multiple Facebook Pages
Post and schedule to multiple Facebook Pages at once: connect every Page in 1 sign-in, write once, change text per Page and publish at the same time.
Read moreFree social media scheduler
Is there a free social media scheduler? Free plans from 5 tools, the networks' own free schedulers, and the Postozo 7 day free trial compared.
Read moreWhat does white label mean in marketing?
A product made by 1 company and offered under another company's brand. The client sees the brand they work with, not the maker.
What is a white label social media management tool?
A tool that shows your agency brand to clients instead of the tool maker's brand, so the service looks like your own.
Which Postozo plans include white label?
Pro and Ultimate. It is also on during the 7 day free trial.
Can I use my own domain?
Yes. Point a name like review.youragency.com to app.postozo.com with a CNAME record. The app checks your DNS, and we switch the domain on after it is set up. It is not instant.
Do clients see the Postozo name?
Not if you turn on Hide Postozo branding. Clients then see your name, logo and colour on review pages, emails and the client app.
Are short links branded too?
No. Short links in posts use the normal app address.
Are white-label reports included?
No. There are no PDF reports today. Client members see their own numbers in the app.
Can I resell Postozo under my brand?
You can use it to serve your clients under your brand. There is no reseller billing: you pay us and bill your clients yourself.
Can client reports carry my agency brand?
Yes, on the Pro and Ultimate plans: your name, logo and colour on the report page, the PDF and the emails.
Does the connect link show my brand?
Yes. With white label, the page clients use to connect their accounts shows your name and logo.
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