The short answer
SocialPilot is a social media scheduler for agencies and small businesses, known for client management and white-label reports. Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
At 10 channels Publer costs $36 a month against $42.50 for SocialPilot, so Publer is $6.50 a month cheaper (15% less). Publer lists more networks (13 against 10). On the 15 features we track, SocialPilot alone has white label, and Publer alone has link in bio page.
Choose SocialPilot if you need white label and you want a longer trial (14 days). Choose Publer if you want the lower price for 10 channels ($36 against $42.50 a month), you post to WordPress, Telegram and Mastodon, you need link in bio page (Through Linkie, on every plan including Free) and you want a free plan.
Pricing
SocialPilot charges a flat price per plan, while Publer charges per social account plus per extra member. Compare them on the exact number of channels and people you have, not on the entry price.
SocialPilot: Flat price per plan, set by accounts and users. Yearly billing saves 15%. Publer: Per social account plus per extra member. Yearly billing is 20% off per the help center (the page says 2 months free).
| Plan | Monthly | Yearly/mo |
|---|---|---|
| SocialPilot Essentials | $30 | $25.50 |
| SocialPilot Standard | $50 | $42.50 |
| SocialPilot Premium | $100 | $85 |
| SocialPilot Ultimate | $200 | $170 |
| SocialPilot Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Publer Free | Free | Free |
| Publer Professional | $5 | Not listed |
| Publer Business | $10 | Not listed |
| Publer Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| SocialPilot | Publer | Postozo | |
|---|---|---|---|
| 5 channels | Essentials plan: $30 a month ($25.50 billed yearly) | Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $50 a month ($42.50 billed yearly) | Professional plan: $36 a month, per Publer's own calculator, before extra members | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Publer costs $21 a month against $25.50 for SocialPilot, so Publer is $4.50 a month cheaper (18% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $42.50 for SocialPilot, so Publer is $6.50 a month cheaper (15% less).
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | SocialPilot | Publer | Postozo |
|---|---|---|---|
| Solo | Essentials: $30 a month ($25.50 billed yearly). 7 accounts, 1 user | Professional: about $21 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Standard: $19 a month ($15 billed yearly) |
| Small team | Standard: $50 a month ($42.50 billed yearly). 15 accounts, 3 users | Professional: about $40 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Premium: $100 a month ($85 billed yearly). 25 accounts, 6 users | Professional: about $109 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Pro: $39 a month ($31 billed yearly). Unlimited team members |
For 5 channels and 1 person, Publer is the lowest at $21 a month and SocialPilot the highest at $25.50. For 10 channels and 3 people, Publer is the lowest at $40 a month and SocialPilot the highest at $42.50. For 25 channels and 5 people, SocialPilot is the lowest at $85 a month and Publer the highest at $109.
Trials and free plans
SocialPilot: 14-day free trial, no credit card required. No free plan listed.
Publer: 7-day free trial of Professional, 14-day free trial of Business. Paid features can be tried without a credit card. Free plan: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.
Features
| Feature | SocialPilot | Publer | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Yes | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Not confirmed | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Social inbox. SocialPilot: Standard plan and up. Publer: Reply to comments on published posts from the calendar. We found no unified DM inbox.
- Analytics. SocialPilot: included. Publer: Business plan and up.
- Public API. SocialPilot: Enterprise plan only. Publer: Business plan and up (API and MCP).
- Bulk upload (CSV). SocialPilot: Premium and Ultimate only. Publer: Up to 500 posts at once, including CSV.
- Link in bio page. SocialPilot: not confirmed. Publer: Through Linkie, on every plan including Free.
- Browser extension. SocialPilot: Every plan. Publer: included.
- Canva integration. SocialPilot: Every plan, plus Google Drive, Dropbox and Box. Publer: Every plan, including Free.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), mobile app, client reports, browser extension and canva integration.
Neither confirms client connect link.
Area by area
How SocialPilot and Publer handle each part of the job, in the words of their own pages.
Publishing and scheduling
SocialPilot: SocialPilot posts to 10 networks. Bulk scheduling with CSV upload is on Premium and Ultimate.
Publer: Publer posts to 13 networks, including WordPress and Telegram. Bulk scheduling handles up to 500 posts at once, including from a CSV file.
Team and client approval
SocialPilot: Plans are sized by accounts and users: 1 user on Essentials, 3 on Standard, 6 on Premium and unlimited on Ultimate. Client approval is on Premium and Ultimate.
Publer: Pricing is per social account plus per extra member. Approval workflows work for team members and outside clients.
Inbox and replies
SocialPilot: A social inbox starts on the Standard plan.
Publer: You can reply to comments on published posts from inside Publer. We found no unified direct message inbox.
Analytics and reports
SocialPilot: PDF and scheduled reports start on Standard, and white-label reports are on Premium and up.
Publer: Analytics and downloadable reports are on Business and up.
AI help
SocialPilot: AI help is included.
Publer: AI help is included.
Integrations and apps
SocialPilot: A browser extension, Canva, Google Drive, Dropbox and mobile apps are on every plan. The MCP server is on all paid plans; API access is Enterprise only.
Publer: Link in Bio (through Linkie) and Canva are on every plan, including Free. There is a browser extension and a mobile app. The API and MCP server are on Business and up.
Networks
SocialPilot lists 10 networks and Publer lists 13. They share 10 networks: Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business Profile, Bluesky.
| Networks | |
|---|---|
| Only on SocialPilot | None |
| Only on Publer | WordPress, Telegram, Mastodon |
| On Postozo but on neither | Reddit, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
SocialPilot
- Social inbox from the Standard plan, and Canva, Google Drive, Dropbox and a browser extension on every plan.
- White-label reports on Premium and up.
- Mobile apps on every plan, in the app stores.
Publer
- Free plan and a very low entry price for 1 or 2 accounts.
- Link in bio and Canva even on the free plan, plus a browser extension and an app store mobile app.
- Replies to comments on published posts from inside Publer.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $42.50 for SocialPilot, so Postozo is $19.50 a month cheaper (46% less). At 10 channels Postozo costs $23 a month against $36 for Publer, so Postozo is $13 a month cheaper (36% less).
- Postozo supports Reddit, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV and 9 more, which neither SocialPilot nor Publer lists.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (SocialPilot and Publer have it) and canva integration (SocialPilot and Publer have it).
See Postozo vs SocialPilot and Postozo vs Publer for the full head to head pages.
More about each tool
SocialPilot review, SocialPilot alternatives, Publer review, Publer alternatives, Postozo pricing.
Sources
Is SocialPilot or Publer cheaper?
At 5 channels Publer costs $21 a month against $25.50 for SocialPilot, so Publer is $4.50 a month cheaper (18% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $42.50 for SocialPilot, so Publer is $6.50 a month cheaper (15% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, SocialPilot or Publer?
SocialPilot lists 10 and Publer lists 13. Only Publer: WordPress, Telegram, Mastodon.
Do SocialPilot and Publer have an API and MCP server?
SocialPilot: API yes, MCP yes. Publer: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than SocialPilot and Publer?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, SocialPilot or Publer?
For 10 channels and 3 people, Publer is the lowest at $40 a month and SocialPilot the highest at $42.50.
Do SocialPilot and Publer have client reports and a link in bio page?
Client reports: SocialPilot yes (PDF and scheduled reports from Standard; white-label reports on Premium and up), Publer yes (Downloadable analytics reports, Business and up). Link in bio: SocialPilot not confirmed, Publer yes. Postozo includes both on every plan.
Can clients connect their own accounts in SocialPilot or Publer?
SocialPilot: not confirmed. Publer: not confirmed. Postozo has a client connect link on every plan.
Did you test SocialPilot and Publer?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about SocialPilot or Publer?
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