PostozoThe short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. SocialPilot is a social media scheduler for agencies and small businesses, known for client management and white-label reports.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 10 features we track, they match.
Choose Metricool if you post to Twitch and you want a free plan. Choose SocialPilot if its way of working suits you: agencies that want client approvals, a social inbox and white-label reports in one plan.
Pricing
Metricool charges by the number of brands, while SocialPilot charges a flat price per plan. Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. SocialPilot: Flat price per plan, set by accounts and users. Yearly billing saves 15%.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| SocialPilot Essentials | $30 | $25.50 |
| SocialPilot Standard | $50 | $42.50 |
| SocialPilot Premium | $100 | $85 |
| SocialPilot Ultimate | $200 | $170 |
| SocialPilot Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | SocialPilot | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Essentials plan: $30 a month ($25.50 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $50 a month ($42.50 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
SocialPilot: 14-day free trial, no credit card required. No free plan listed.
Features
| Feature | Metricool | SocialPilot | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Social inbox. Metricool: included. SocialPilot: Standard plan and up.
- Public API. Metricool: API access is on Advanced and up. SocialPilot: Enterprise plan only.
- Bulk upload (CSV). Metricool: included. SocialPilot: Premium and Ultimate only.
- White label. Metricool: Custom plan only. SocialPilot: White-label reports on Premium and Ultimate.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), white label and mobile app.
Networks
Metricool lists 11 networks and SocialPilot lists 10. They share 10 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Twitch |
| Only on SocialPilot | None |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
SocialPilot
- Social inbox from the Standard plan.
- White-label reports on Premium and up.
- Mobile app on every plan.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $42.50 for SocialPilot, so Postozo is $19.50 a month cheaper (46% less).
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 9 more, which neither Metricool nor SocialPilot lists.
What you would give up: social inbox (Metricool and SocialPilot have it), bulk upload (CSV) (Metricool and SocialPilot have it) and mobile app (Metricool and SocialPilot have it).
See Postozo vs Metricool and Postozo vs SocialPilot for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, SocialPilot review, SocialPilot alternatives, Postozo pricing.
Sources
Questions
Is Metricool or SocialPilot cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or SocialPilot?
Metricool lists 11 and SocialPilot lists 10. Only Metricool: Twitch.
Do Metricool and SocialPilot have an API and MCP server?
Metricool: API yes, MCP yes. SocialPilot: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and SocialPilot?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Metricool and SocialPilot?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or SocialPilot?
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