PostozoThe short answer
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
At 10 channels Publer costs $36 a month against $99 for Hootsuite for 1 user, so Publer is $63 a month cheaper (64% less). Publer lists more networks (13 against 10). On the 10 features we track, they match.
Choose Hootsuite if you post to WhatsApp and you want a longer trial (14 days). Choose Publer if you want the lower price for 10 channels ($36 against $99 a month), you post to Google Business Profile, WordPress, Telegram and Mastodon and you want a free plan.
Pricing
Hootsuite charges per user, while Publer charges per social account plus per extra member. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Hootsuite: Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. Publer: Per social account plus per extra member. Yearly billing is 20% off per the help center (the page says 2 months free).
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Hootsuite Standard | Not listed | $99 |
| Hootsuite Professional | Not listed | $199 |
| Hootsuite Advanced | Not listed | $399 |
| Hootsuite Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Publer Free | Free | Free |
| Publer Professional | $5 | Not listed |
| Publer Business | $10 | Not listed |
| Publer Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Hootsuite | Publer | Postozo | |
|---|---|---|---|
| 5 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Professional plan: $36 a month, per Publer's own calculator, before extra members | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Publer costs $21 a month against $99 for Hootsuite for 1 user, so Publer is $78 a month cheaper (79% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $99 for Hootsuite for 1 user, so Publer is $63 a month cheaper (64% less).
Trials and free plans
Hootsuite: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. No free plan listed.
Publer: 7-day free trial of Professional, 14-day free trial of Business. Paid features can be tried without a credit card. Free plan: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.
Features
| Feature | Hootsuite | Publer | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Client approval. Hootsuite: Content approvals are on the Advanced plan and up. Publer: Approval workflows for team members and external clients.
- Analytics. Hootsuite: included. Publer: Business plan and up.
- Public API. Hootsuite: included. Publer: Business plan and up (API and MCP).
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.
Neither confirms white label.
Networks
Hootsuite lists 10 networks and Publer lists 13. They share 9 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky.
| Networks | |
|---|---|
| Only on Hootsuite | |
| Only on Publer | Google Business Profile, WordPress, Telegram, Mastodon |
| On Postozo but on neither | Reddit, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Hootsuite
- Unified inbox with automated replies and message routing.
- Brand monitoring and social listening.
- iOS and Android apps.
Publer
- Free plan and a very low entry price for 1 or 2 accounts.
- CSV bulk scheduling of up to 500 posts, browser extension and mobile app.
- Can reply to comments on published posts.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $99 for Hootsuite for 1 user, so Postozo is $76 a month cheaper (77% less). At 10 channels Postozo costs $23 a month against $36 for Publer, so Postozo is $13 a month cheaper (36% less).
- Postozo supports Reddit, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy and 7 more, which neither Hootsuite nor Publer lists.
- Postozo has white label, which neither confirms.
What you would give up: social inbox (Hootsuite and Publer have it), bulk upload (CSV) (Hootsuite and Publer have it) and mobile app (Hootsuite and Publer have it).
See Postozo vs Hootsuite and Postozo vs Publer for the full head to head pages.
More about each tool
Hootsuite review, Hootsuite alternatives, Publer review, Publer alternatives, Postozo pricing.
Sources
Questions
Is Hootsuite or Publer cheaper?
At 5 channels Publer costs $21 a month against $99 for Hootsuite for 1 user, so Publer is $78 a month cheaper (79% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $99 for Hootsuite for 1 user, so Publer is $63 a month cheaper (64% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Hootsuite or Publer?
Hootsuite lists 10 and Publer lists 13. Only Hootsuite: WhatsApp. Only Publer: Google Business Profile, WordPress, Telegram, Mastodon.
Do Hootsuite and Publer have an API and MCP server?
Hootsuite: API yes, MCP yes. Publer: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Hootsuite and Publer?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Hootsuite and Publer?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Hootsuite or Publer?
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