The short answer
Later is a visual social media planner known for Instagram and TikTok scheduling and its link-in-bio tool. Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
At 10 channels Publer costs $36 a month against $37.50 for Later, so Publer is $1.50 a month cheaper (4% less). Publer lists more networks (13 against 8). On the 15 features we track, Later has nothing Publer lacks, and Publer alone has public API, MCP server, RSS auto post and bulk upload (CSV).
Choose Later if you post to Snapchat and you want a longer trial (14 days). Choose Publer if you want the lower price for 10 channels ($36 against $37.50 a month), you post to X, Google Business Profile, WordPress, Telegram and 2 more, you need public API (Business plan and up (API and MCP)), you need MCP server, you need RSS auto post, you need bulk upload (CSV) and you want a free plan.
Pricing
Later charges a flat price per plan, while Publer charges per social account plus per extra member. Compare them on the exact number of channels and people you have, not on the entry price.
Later: Flat price per plan, sized in social sets (1 profile per supported network). Yearly billing is 25% off: $25, $50 and $110 a month become $18.75, $37.50 and $82.50. Publer: Per social account plus per extra member. Yearly billing is 20% off per the help center (the page says 2 months free).
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Later Starter | $25 | $18.75 |
| Later Growth | $50 | $37.50 |
| Later Scale | $110 | $82.50 |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Publer Free | Free | Free |
| Publer Professional | $5 | Not listed |
| Publer Business | $10 | Not listed |
| Publer Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Later | Publer | Postozo | |
|---|---|---|---|
| 5 channels | Starter plan: $25 a month ($18.75 billed yearly), if each channel is on a different network (1 social set) | Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Growth plan: $50 a month ($37.50 billed yearly), if no network has more than 2 of your profiles (2 social sets) | Professional plan: $36 a month, per Publer's own calculator, before extra members | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Later costs $18.75 a month against $21 for Publer, so Later is $2.25 a month cheaper (11% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $37.50 for Later, so Publer is $1.50 a month cheaper (4% less).
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Later | Publer | Postozo |
|---|---|---|---|
| Solo | Starter: $25 a month ($18.75 billed yearly). 1 social set, 1 user; each set holds 1 profile per network | Professional: about $21 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Standard: $19 a month ($15 billed yearly) |
| Small team | Growth: $53.75 a month ($41.25 billed yearly). 2 social sets, 2 users plus 1 extra at $3.75 each; each set holds 1 profile per network | Professional: about $40 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | No listed plan fits | Professional: about $109 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Pro: $39 a month ($31 billed yearly). Unlimited team members |
For 5 channels and 1 person, Later is the lowest at $18.75 a month and Publer the highest at $21. For 10 channels and 3 people, Publer is the lowest at $40 a month and Later the highest at $41.25.
Trials and free plans
Later: 14-day free trial. Card terms are not stated on the pricing page. No free plan listed.
Publer: 7-day free trial of Professional, 14-day free trial of Business. Paid features can be tried without a credit card. Free plan: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.
Features
| Feature | Later | Publer | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Not confirmed | Yes | Yes |
| MCP server | Not confirmed | Yes | Yes |
| RSS auto post | Not confirmed | Yes | Yes |
| Bulk upload (CSV) | Not confirmed | Yes | Yes |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Analytics. Later: included. Publer: Business plan and up.
- Public API. Later: not confirmed. Publer: Business plan and up (API and MCP).
- Link in bio page. Later: Link in Bio on every plan. Publer: Through Linkie, on every plan including Free.
- Canva integration. Later: Every plan, including Free, through Canva's app directory. Publer: Every plan, including Free.
Both list client approval, social inbox, analytics, AI writing help, mobile app, client reports, link in bio page, browser extension and canva integration.
Neither confirms white label and client connect link.
Area by area
How Later and Publer handle each part of the job, in the words of their own pages.
Publishing and scheduling
Later: Later posts to 8 networks, including Snapchat, and is built around visual planning for Instagram, TikTok and Pinterest. Posts are capped per profile per month: 30 on Starter, 180 on Growth, unlimited on Scale.
Publer: Publer posts to 13 networks, including WordPress and Telegram. Bulk scheduling handles up to 500 posts at once, including from a CSV file.
Team and client approval
Later: Starter has 1 user, Growth 2 and Scale 4; extra users on Growth are $3.75 a month each. Content approval and external comments are on Growth and Scale.
Publer: Pricing is per social account plus per extra member. Approval workflows work for team members and outside clients.
Inbox and replies
Later: Growth and Scale include an inbox for Instagram DMs, comments and mentions, and for Facebook and TikTok conversations.
Publer: You can reply to comments on published posts from inside Publer. We found no unified direct message inbox.
Analytics and reports
Later: You can share a detailed Instagram analytics report through a unique link.
Publer: Analytics and downloadable reports are on Business and up.
AI help
Later: AI credits come with each plan: 5 on Starter, 50 on Growth and 100 on Scale.
Publer: AI help is included.
Integrations and apps
Later: Link in Bio, a browser extension that saves pictures from any web page to the media library, and Canva are on every plan. We found no public scheduling API.
Publer: Link in Bio (through Linkie) and Canva are on every plan, including Free. There is a browser extension and a mobile app. The API and MCP server are on Business and up.
Networks
Later lists 8 networks and Publer lists 13. They share 7 networks: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn.
| Networks | |
|---|---|
| Only on Later | Snapchat |
| Only on Publer | X, Google Business Profile, WordPress, Telegram, Mastodon, Bluesky |
| On Postozo but on neither | Reddit, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Later
- Visual feed planning and a link-in-bio tool built for Instagram-first brands.
- Inbox for Instagram DMs, comments and mentions, plus Facebook and TikTok, on Growth and up.
- iOS and Android apps in the app stores.
Publer
- Free plan and a very low entry price for 1 or 2 accounts.
- Link in bio and Canva even on the free plan, plus a browser extension and an app store mobile app.
- Replies to comments on published posts from inside Publer.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $37.50 for Later, so Postozo is $14.50 a month cheaper (39% less). At 10 channels Postozo costs $23 a month against $36 for Publer, so Postozo is $13 a month cheaper (36% less).
- Postozo supports Reddit, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV and 9 more, which neither Later nor Publer lists.
- Postozo has white label, which neither confirms.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (Later and Publer have it) and canva integration (Later and Publer have it).
See Postozo vs Later and Postozo vs Publer for the full head to head pages.
More about each tool
Later review, Later alternatives, Publer review, Publer alternatives, Postozo pricing.
Sources
Is Later or Publer cheaper?
At 5 channels Later costs $18.75 a month against $21 for Publer, so Later is $2.25 a month cheaper (11% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $37.50 for Later, so Publer is $1.50 a month cheaper (4% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Later or Publer?
Later lists 8 and Publer lists 13. Only Later: Snapchat. Only Publer: X, Google Business Profile, WordPress, Telegram, Mastodon, Bluesky.
Do Later and Publer have an API and MCP server?
Later: API not confirmed, MCP not confirmed. Publer: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Later and Publer?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Later or Publer?
For 10 channels and 3 people, Publer is the lowest at $40 a month and Later the highest at $41.25.
Do Later and Publer have client reports and a link in bio page?
Client reports: Later yes (Share an Instagram analytics report through a link), Publer yes (Downloadable analytics reports, Business and up). Link in bio: Later yes, Publer yes. Postozo includes both on every plan.
Can clients connect their own accounts in Later or Publer?
Later: not confirmed. Publer: not confirmed. Postozo has a client connect link on every plan.
Did you test Later and Publer?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Later or Publer?
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