The short answer
Later is a visual social media planner known for Instagram and TikTok scheduling and its link-in-bio tool. Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
At 10 channels Publer costs $36 a month against $37.50 for Later, so Publer is $1.50 a month cheaper (4% less). Publer lists more networks (13 against 8). On the 10 features we track, Later has nothing Publer lacks, and Publer alone has public API, MCP server, RSS auto post and bulk upload (CSV).
Choose Later if you post to Snapchat and you want a longer trial (14 days). Choose Publer if you want the lower price for 10 channels ($36 against $37.50 a month), you post to X, Google Business Profile, WordPress, Telegram and 2 more, you need public API (Business plan and up (API and MCP)), you need MCP server, you need RSS auto post, you need bulk upload (CSV) and you want a free plan.
Pricing
Later charges a flat price per plan, while Publer charges per social account plus per extra member. Compare them on the exact number of channels and people you have, not on the entry price.
Later: Flat price per plan, sized in social sets (1 profile per supported network). Yearly billing is 25% off. Monthly-billed prices are not shown in the page source. Publer: Per social account plus per extra member. Yearly billing is 20% off per the help center (the page says 2 months free).
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Later Starter | Not listed | $18.75 |
| Later Growth | Not listed | $37.50 |
| Later Scale | Not listed | $82.50 |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Publer Free | Free | Free |
| Publer Professional | $5 | Not listed |
| Publer Business | $10 | Not listed |
| Publer Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Later | Publer | Postozo | |
|---|---|---|---|
| 5 channels | Starter plan: $18.75 a month billed yearly, if each channel is on a different network (1 social set). The monthly-billed price is not listed | Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Growth plan: $37.50 a month billed yearly, if no network has more than 2 of your profiles (2 social sets). The monthly-billed price is not listed | Professional plan: $36 a month, per Publer's own calculator, before extra members | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Later costs $18.75 a month against $21 for Publer, so Later is $2.25 a month cheaper (11% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $37.50 for Later, so Publer is $1.50 a month cheaper (4% less).
Trials and free plans
Later: 14-day free trial. Card terms are not stated on the pricing page. No free plan listed.
Publer: 7-day free trial of Professional, 14-day free trial of Business. Paid features can be tried without a credit card. Free plan: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.
Features
| Feature | Later | Publer | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Not confirmed | Yes | Yes |
| MCP server | Not confirmed | Yes | Yes |
| RSS auto post | Not confirmed | Yes | Yes |
| Bulk upload (CSV) | Not confirmed | Yes | No |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Analytics. Later: included. Publer: Business plan and up.
- Public API. Later: not confirmed. Publer: Business plan and up (API and MCP).
Both list client approval, social inbox, analytics, AI writing help and mobile app.
Neither confirms white label.
Networks
Later lists 8 networks and Publer lists 13. They share 7 networks: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn.
| Networks | |
|---|---|
| Only on Later | Snapchat |
| Only on Publer | X, Google Business Profile, WordPress, Telegram, Mastodon, Bluesky |
| On Postozo but on neither | Reddit, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Later
- Visual feed planning and a link-in-bio tool built for Instagram-first brands.
- Inbox for Instagram, Facebook and TikTok on Growth and up.
- iOS and Android apps.
Publer
- Free plan and a very low entry price for 1 or 2 accounts.
- CSV bulk scheduling of up to 500 posts, browser extension and mobile app.
- Can reply to comments on published posts.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $37.50 for Later, so Postozo is $14.50 a month cheaper (39% less). At 10 channels Postozo costs $23 a month against $36 for Publer, so Postozo is $13 a month cheaper (36% less).
- Postozo supports Reddit, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy and 7 more, which neither Later nor Publer lists.
- Postozo has white label, which neither confirms.
What you would give up: social inbox (Later and Publer have it), bulk upload (CSV) (Publer has it) and mobile app (Later and Publer have it).
See Postozo vs Later and Postozo vs Publer for the full head to head pages.
More about each tool
Later review, Later alternatives, Publer review, Publer alternatives, Postozo pricing.
Sources
Questions
Is Later or Publer cheaper?
At 5 channels Later costs $18.75 a month against $21 for Publer, so Later is $2.25 a month cheaper (11% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $37.50 for Later, so Publer is $1.50 a month cheaper (4% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Later or Publer?
Later lists 8 and Publer lists 13. Only Later: Snapchat. Only Publer: X, Google Business Profile, WordPress, Telegram, Mastodon, Bluesky.
Do Later and Publer have an API and MCP server?
Later: API not confirmed, MCP not confirmed. Publer: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Later and Publer?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Later and Publer?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.