PostozoThe short answer
Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
At 10 channels Publer costs $36 a month against $299 for Sprout Social for 1 user, so Publer is $263 a month cheaper (88% less). Publer lists more networks (13 against 12). On the 10 features we track, they match.
Choose Sprout Social if you post to Reddit, Snapchat and WhatsApp and you want a longer trial (30 days). Choose Publer if you want the lower price for 10 channels ($36 against $299 a month), you post to Google Business Profile, WordPress, Telegram and Mastodon and you want a free plan.
Pricing
Sprout Social charges per user, while Publer charges per social account plus per extra member. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Sprout Social: Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. Publer: Per social account plus per extra member. Yearly billing is 20% off per the help center (the page says 2 months free).
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sprout Social Essentials | $99 | $79 |
| Sprout Social Standard | Not listed | $199 |
| Sprout Social Professional | Not listed | $299 |
| Sprout Social Advanced | Not listed | $399 |
| Sprout Social Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Publer Free | Free | Free |
| Publer Professional | $5 | Not listed |
| Publer Business | $10 | Not listed |
| Publer Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Sprout Social | Publer | Postozo | |
|---|---|---|---|
| 5 channels | Essentials plan: $99 per user a month ($79 billed yearly) | Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed | Professional plan: $36 a month, per Publer's own calculator, before extra members | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Publer costs $21 a month against $79 for Sprout Social for 1 user, so Publer is $58 a month cheaper (73% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $299 for Sprout Social for 1 user, so Publer is $263 a month cheaper (88% less).
Trials and free plans
Sprout Social: 30-day free trial, no credit card required. No free plan listed.
Publer: 7-day free trial of Professional, 14-day free trial of Business. Paid features can be tried without a credit card. Free plan: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.
Features
| Feature | Sprout Social | Publer | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Analytics. Sprout Social: included. Publer: Business plan and up.
- Public API. Sprout Social: The Sprout API is on the Advanced plan. Publer: Business plan and up (API and MCP).
- MCP server. Sprout Social: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Publer: included.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.
Neither confirms white label.
Networks
Sprout Social lists 12 networks and Publer lists 13. They share 9 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube, Bluesky.
| Networks | |
|---|---|
| Only on Sprout Social | Reddit, Snapchat, WhatsApp |
| Only on Publer | Google Business Profile, WordPress, Telegram, Mastodon |
| On Postozo but on neither | Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Sprout Social
- Smart Inbox, review management and customer care reports.
- Keyword and location monitoring, with listening as an add-on.
- iOS and Android apps on every plan.
Publer
- Free plan and a very low entry price for 1 or 2 accounts.
- CSV bulk scheduling of up to 500 posts, browser extension and mobile app.
- Can reply to comments on published posts.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $299 for Sprout Social for 1 user, so Postozo is $276 a month cheaper (92% less). At 10 channels Postozo costs $23 a month against $36 for Publer, so Postozo is $13 a month cheaper (36% less).
- Postozo supports Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk and 6 more, which neither Sprout Social nor Publer lists.
- Postozo has white label, which neither confirms.
What you would give up: social inbox (Sprout Social and Publer have it), bulk upload (CSV) (Sprout Social and Publer have it) and mobile app (Sprout Social and Publer have it).
See Postozo vs Sprout Social and Postozo vs Publer for the full head to head pages.
More about each tool
Sprout Social review, Sprout Social alternatives, Publer review, Publer alternatives, Postozo pricing.
Sources
Questions
Is Sprout Social or Publer cheaper?
At 5 channels Publer costs $21 a month against $79 for Sprout Social for 1 user, so Publer is $58 a month cheaper (73% less) (1 of these is an estimate). At 10 channels Publer costs $36 a month against $299 for Sprout Social for 1 user, so Publer is $263 a month cheaper (88% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Sprout Social or Publer?
Sprout Social lists 12 and Publer lists 13. Only Sprout Social: Reddit, Snapchat, WhatsApp. Only Publer: Google Business Profile, WordPress, Telegram, Mastodon.
Do Sprout Social and Publer have an API and MCP server?
Sprout Social: API yes, MCP yes. Publer: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Sprout Social and Publer?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Sprout Social and Publer?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Sprout Social or Publer?
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