The short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Publer lists more networks (13 against 11). On the 15 features we track, Metricool alone has white label, and Publer has nothing Metricool lacks.
Choose Metricool if you post to Twitch and you need white label (Custom plan only). Choose Publer if you post to WordPress, Telegram and Mastodon.
Pricing
Metricool charges by the number of brands, while Publer charges per social account plus per extra member. Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Publer: Per social account plus per extra member. Yearly billing is 20% off per the help center (the page says 2 months free).
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Publer Free | Free | Free |
| Publer Professional | $5 | Not listed |
| Publer Business | $10 | Not listed |
| Publer Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Publer | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Professional plan: $36 a month, per Publer's own calculator, before extra members | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Metricool | Publer | Postozo |
|---|---|---|---|
| Solo | Priced by brands, not channels or people | Professional: about $21 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Standard: $19 a month ($15 billed yearly) |
| Small team | Priced by brands, not channels or people | Professional: about $40 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Priced by brands, not channels or people | Professional: about $109 a month. Estimate from Publer's calculator rates: about $4 per extra account and $2 per extra member | Pro: $39 a month ($31 billed yearly). Unlimited team members |
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Publer: 7-day free trial of Professional, 14-day free trial of Business. Paid features can be tried without a credit card. Free plan: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.
Features
| Feature | Metricool | Publer | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Yes | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Analytics. Metricool: included. Publer: Business plan and up.
- Public API. Metricool: API access is on Advanced and up. Publer: Business plan and up (API and MCP).
- White label. Metricool: Custom plan only. Publer: not confirmed.
- Client reports. Metricool: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Publer: Downloadable analytics reports, Business and up.
- Link in bio page. Metricool: SmartLinks, on paid plans. Publer: Through Linkie, on every plan including Free.
- Canva integration. Metricool: Paid plans, plus Google Drive. Publer: Every plan, including Free.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), mobile app, client reports, link in bio page, browser extension and canva integration.
Neither confirms client connect link.
Area by area
How Metricool and Publer handle each part of the job, in the words of their own pages.
Publishing and scheduling
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Publer: Publer posts to 13 networks, including WordPress and Telegram. Bulk scheduling handles up to 500 posts at once, including from a CSV file.
Team and client approval
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Publer: Pricing is per social account plus per extra member. Approval workflows work for team members and outside clients.
Inbox and replies
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Publer: You can reply to comments on published posts from inside Publer. We found no unified direct message inbox.
Analytics and reports
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
Publer: Analytics and downloadable reports are on Business and up.
AI help
Metricool: AI help is included.
Publer: AI help is included.
Integrations and apps
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Publer: Link in Bio (through Linkie) and Canva are on every plan, including Free. There is a browser extension and a mobile app. The API and MCP server are on Business and up.
Networks
Metricool lists 11 networks and Publer lists 13. They share 10 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Twitch |
| Only on Publer | WordPress, Telegram, Mastodon |
| On Postozo but on neither | Reddit, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores.
Publer
- Free plan and a very low entry price for 1 or 2 accounts.
- Link in bio and Canva even on the free plan, plus a browser extension and an app store mobile app.
- Replies to comments on published posts from inside Publer.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $36 for Publer, so Postozo is $13 a month cheaper (36% less).
- Postozo supports Reddit, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV and 8 more, which neither Metricool nor Publer lists.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (Metricool and Publer have it) and canva integration (Metricool and Publer have it).
See Postozo vs Metricool and Postozo vs Publer for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Publer review, Publer alternatives, Postozo pricing.
Sources
Is Metricool or Publer cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Publer?
Metricool lists 11 and Publer lists 13. Only Metricool: Twitch. Only Publer: WordPress, Telegram, Mastodon.
Do Metricool and Publer have an API and MCP server?
Metricool: API yes, MCP yes. Publer: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Publer?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Metricool or Publer?
It cannot be worked out exactly from the listed prices. See the cost table on this page.
Do Metricool and Publer have client reports and a link in bio page?
Client reports: Metricool yes (PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up), Publer yes (Downloadable analytics reports, Business and up). Link in bio: Metricool yes, Publer yes. Postozo includes both on every plan.
Can clients connect their own accounts in Metricool or Publer?
Metricool: not confirmed. Publer: not confirmed. Postozo has a client connect link on every plan.
Did you test Metricool and Publer?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Publer?
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