Metricool review 2026: pricing, features, pros and cons

Summary verdict

Metricool is built for marketers who want analytics, ads reporting and scheduling in one place, starting free. It starts at $25 a month ($20 billed yearly) and is priced per brand tier. Its price for 10 channels cannot be compared exactly: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.

Its main strengths are free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking, inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile and iOS and Android apps. The main things to check before you buy: X is a paid add-on at $10/mo per connected account, free plan: 20 posts per month, 30 days of analytics and white label comes with a condition: custom plan only.

Metricool lists both a public API and an MCP server, so it can work with AI apps. It lists 11 networks, and does not list Reddit, Mastodon, Telegram, Discord, Slack, WordPress and 11 more.

Metricool pricing

Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. The entry plan is Starter (5 brands).

Free is free. Profiles: 1 brand. 20 posts per month, 30 days of analytics. No LinkedIn or X.

Starter (5 brands) costs $25 a month, or $20 a month when you pay yearly. Paying yearly saves $60 a year (20%). Profiles: 5 brands. Up to 10 brands for $45/mo monthly or $36/mo yearly.

Advanced (15 brands) costs $67 a month, or $53 a month when you pay yearly. Paying yearly saves $168 a year (21%). Profiles: 15 brands. Users: Unlimited. 25 brands $107/$85, 50 brands $210/$159 (monthly/yearly). Adds approvals, roles and API.

Custom has custom pricing. You talk to sales for a quote. Profiles: Custom. Users: Unlimited. Contact sales. Includes white label.

What 5 and 10 channels cost

5 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. 10 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. For comparison, Postozo is $19 a month for 5 channels and $29 a month for 10 channels with team members.

Free trial: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.

Metricool features

We track 10 features that matter most when you choose a scheduler. Here is where Metricool stands on each, with any plan limits from its pages.

Client approval. This is when a client or manager approves a post before it goes out. Metricool: yes. Post approval system is on Advanced and up. Postozo has it (Approve or request changes from a review link, with approval rules per customer).

Social inbox. This is when you reply to comments and messages from inside the tool. Metricool: yes. Postozo does not have it.

Analytics. This is when you see results for each account and post. Metricool: yes. Postozo has it.

AI writing help. This is when AI drafts, rewrites or shortens your posts. Metricool: yes. Postozo has it.

Public API. This is when your own code or automation tools can create and read posts. Metricool: yes. API access is on Advanced and up. Postozo has it.

MCP server. This is when AI apps such as Claude or ChatGPT can use the tool directly. Metricool: yes. Postozo has it.

RSS auto post. This is when new items from a blog or feed turn into posts on their own. Metricool: yes. Postozo has it (Team plan and up).

Bulk upload (CSV). This is when you import many posts at once from a spreadsheet file. Metricool: yes. Postozo does not have it (No CSV import. The API and MCP server can create many posts at once).

White label. This is when reports or the app can carry your agency brand instead of theirs. Metricool: yes. Custom plan only. Postozo has it (Pro and Ultimate plans: your brand on client review pages, the client app and client emails, plus a custom domain. No white-label reports).

Mobile app. This is when you can plan and approve posts from a phone app. Metricool: yes. Postozo does not have it.

Networks Metricool supports

Metricool lists 11 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile. X needs a paid add-on. LinkedIn needs a paid plan. Also connects Facebook, Google and TikTok Ads accounts.

Every network it lists is also on Postozo. It does not list Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble and Kick, which Postozo supports.

Pros

• Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
• Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
• iOS and Android apps.
• Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
• Included with no plan limit noted: client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.

Cons

• X is a paid add-on at $10/mo per connected account.
• Free plan: 20 posts per month, 30 days of analytics.
• White label comes with a condition: custom plan only.

Who Metricool is for

Marketers who want analytics, ads reporting and scheduling in one place, starting free. The free plan makes it easy to start small.

Who should look elsewhere

• Anyone who posts to Reddit, Mastodon, Telegram, Discord, Slack and 12 more.

Metricool alternatives

See the full list of Metricool alternatives, or our head to head Postozo vs Metricool. The closest on price for 10 channels are Metricool vs Postiz, Metricool vs Publer and Metricool vs Later.

Sources

Metricool facts checked on 29 September 2026 on these official pages: metricool.com/pricing/, metricool.com/metricool-app/, help.metricool.com/en/article/how-to-schedule-posts-in-batch-with-a-csv-file-in-metricool-3wihqx/. Prices and features change, so check metricool.com before you decide. Metricool is a trademark of its owner. Postozo is not affiliated with Metricool.