Metricool review 2026: pricing, features, pros and cons

Summary verdict

Metricool is built for marketers who want analytics, ads reporting and scheduling in one place, starting free. It starts at $25 a month ($20 billed yearly) and is priced per brand tier. Its price for 10 channels cannot be compared exactly: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.

Its main strengths are free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking, inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads and iOS and Android apps in the app stores. The main things to check before you buy: X is a paid add-on at $10/mo per connected account, free plan: 20 posts per month, 30 days of analytics and white label comes with a condition: custom plan only.

Metricool lists both a public API and an MCP server, so it can work with AI apps. It lists 11 networks, and does not list Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord and 13 more.

Metricool pricing

Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. The entry plan is Starter (5 brands).

Free is free. Profiles: 1 brand. 20 posts per month, 30 days of analytics. No LinkedIn or X.

Starter (5 brands) costs $25 a month, or $20 a month when you pay yearly. Paying yearly saves $60 a year (20%). Profiles: 5 brands. Up to 10 brands for $45/mo monthly or $36/mo yearly.

Advanced (15 brands) costs $67 a month, or $53 a month when you pay yearly. Paying yearly saves $168 a year (21%). Profiles: 15 brands. Users: Unlimited. 25 brands $107/$85, 50 brands $210/$159 (monthly/yearly). Adds approvals, roles and API.

Custom has custom pricing. You talk to sales for a quote. Profiles: Custom. Users: Unlimited. Contact sales. Includes white label.

What 5 and 10 channels cost

5 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. 10 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. For comparison, Postozo is $19 a month for 5 channels and $29 a month for 10 channels with team members.

Free trial: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.

What Metricool costs for a solo user, a team and an agency

Channels are only half of the price. This is the cheapest listed Metricool plan for 3 common setups, with Postozo next to it for scale.

What Metricool is like, area by area

A plain description of each part of Metricool, from its own pricing, feature and help pages.

Publishing and scheduling

Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.

Team and client approval

Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.

Inbox and replies

An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.

Analytics and reports

PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.

AI help

AI help is included.

Integrations and apps

SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.

Metricool features

We track 15 features that matter most when you choose a scheduler. Here is where Metricool stands on each, with any plan limits from its pages.

Client approval. This is when a client or manager approves a post before it goes out. Metricool: yes. Post approval system is on Advanced and up. Postozo has it (Approve or request changes from a review link, with approval rules per customer).

Social inbox. This is when you reply to comments and messages from inside the tool. Metricool: yes. Postozo does not have it (Answer comments and messages in each network's own app).

Analytics. This is when you see results for each account and post. Metricool: yes. Postozo has it.

AI writing help. This is when AI drafts, rewrites or shortens your posts. Metricool: yes. Postozo has it.

Public API. This is when your own code or automation tools can create and read posts. Metricool: yes. API access is on Advanced and up. Postozo has it.

MCP server. This is when AI apps such as Claude or ChatGPT can use the tool directly. Metricool: yes. Postozo has it.

RSS auto post. This is when new items from a blog or feed turn into posts on their own. Metricool: yes. Postozo has it (Team plan and up).

Bulk upload (CSV). This is when you import many posts at once from a spreadsheet file. Metricool: yes. Postozo has it (Up to 500 posts per CSV file. Every line is checked before anything is saved).

White label. This is when reports or the app can carry your agency brand instead of theirs. Metricool: yes. Custom plan only. Postozo has it (Pro and Ultimate plans: your brand on client review pages, the client app, client emails and client reports, plus a custom domain).

Mobile app. This is when you can plan and approve posts from a phone app. Metricool: yes. Postozo has it (An app you install from the browser on Android, iPhone and computers, with push notifications. Not in the App Store or Google Play).

Client reports. This is when a report of the results goes to a client as a PDF or a link, on a schedule. Metricool: yes. PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Postozo has it (Shared link, PDF from the browser, weekly or monthly emails. Your brand on them with white label).

Link in bio page. This is when you get a small page with all your links for an Instagram or TikTok bio. Metricool: yes. SmartLinks, on paid plans. Postozo has it (A page at app.postozo.com/@name with your links and latest posts, counting views and clicks).

Browser extension. This is when you share a web page to your posts from the browser toolbar. Metricool: yes. Free Chrome extension. Postozo has it (For Chrome, Edge and other Chromium browsers. Installed from a ZIP file until the Chrome Web Store listing is live).

Canva integration. This is when you add Canva designs to a post without downloading them first. Metricool: yes. Paid plans, plus Google Drive. Postozo does not have it (Not yet. The Canva button is built but not switched on).

Client connect link. This is when a client connects their own accounts from a link, without sharing passwords. Metricool: not confirmed on its official pages. Postozo has it (Send a link; the client signs in to their own accounts and the channels land under their name).

Networks Metricool supports

Metricool lists 11 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile. X needs a paid add-on. LinkedIn needs a paid plan. Also connects Facebook, Google and TikTok Ads accounts.

Every network it lists is also on Postozo. It does not list Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble and Kick, which Postozo supports.

Pros

• Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
• Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
• iOS and Android apps in the app stores.
• Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
• Included with no plan limit noted: client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), mobile app and browser extension.

Cons

• X is a paid add-on at $10/mo per connected account.
• Free plan: 20 posts per month, 30 days of analytics.
• White label comes with a condition: custom plan only.
• Client reports comes with a condition: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up.
• Link in bio page comes with a condition: smartLinks, on paid plans.
• Canva integration comes with a condition: paid plans, plus Google Drive.
• Not confirmed on official pages: client connect link.

Who Metricool is for

Marketers who want analytics, ads reporting and scheduling in one place, starting free. The free plan makes it easy to start small.

Who should look elsewhere

• Anyone who posts to Reddit, Mastodon, Telegram, WhatsApp, SMS and 14 more.

Metricool alternatives

See the full list of Metricool alternatives, or our head to head Postozo vs Metricool. The closest on price for 10 channels are Metricool vs Postiz, Metricool vs Publer and Metricool vs Later.

Sources

Metricool facts checked on 29 September 2026 on these official pages: metricool.com/pricing/, metricool.com/metricool-app/, help.metricool.com/en/article/how-to-schedule-posts-in-batch-with-a-csv-file-in-metricool-3wihqx/, metricool.com/chrome-extension/. Prices and features change, so check metricool.com before you decide. Metricool is a trademark of its owner. Postozo is not affiliated with Metricool.