Hootsuite review 2026: pricing, features, pros and cons

Summary verdict

Hootsuite is built for larger teams that need a shared inbox, listening and approval routing in one tool. It starts at $99 a month billed yearly and is priced per user. For 10 channels it is Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed, which ranks 11 of 12 tools we track on the lowest listed price.

Its main strengths are unified inbox with direct messages, automated replies and message routing, brand monitoring and social listening and iOS and Android apps in the app stores. The main things to check before you buy: priced per user, so each teammate adds to the bill, client approval comes with a condition: content approvals are on the Advanced plan and up and client reports comes with a condition: custom reports you can schedule and export, Professional and up.

Hootsuite lists both a public API and an MCP server, so it can work with AI apps. It lists 10 networks, and does not list Google Business Profile, Reddit, Mastodon, Telegram, SMS, Discord and 14 more.

Hootsuite pricing

Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. The entry plan is Standard.

Standard costs $99 a month billed yearly. The monthly-billed price is not shown. It includes 10 social profiles, which works out at $9.90 per profile a month for 1 user. Users: 1+. Per user per month, billed annually. Monthly-billed price not shown in the page source.

Professional costs $199 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: 1+. Per user per month, billed annually. Adds automated inbox replies and custom reports.

Advanced costs $399 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: 1+. Per user per month, billed annually. Adds content approvals and message routing.

Enterprise has custom pricing. You talk to sales for a quote. Profiles: Unlimited. Users: Custom. Custom pricing.

What 5 and 10 channels cost

5 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed. 10 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed. For comparison, Postozo is $19 a month for 5 channels and $29 a month for 10 channels with team members.

Free trial: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. Free plan: None listed on the pricing page.

What Hootsuite costs for a solo user, a team and an agency

Channels are only half of the price. This is the cheapest listed Hootsuite plan for 3 common setups, with Postozo next to it for scale.

For 5 channels and 1 person, Postozo is the lowest at $15 a month and Hootsuite the highest at $99. For 10 channels and 3 people, Postozo is the lowest at $23 a month and Hootsuite the highest at $297. For 25 channels and 5 people, Postozo is the lowest at $31 a month and Hootsuite the highest at $995.

What Hootsuite is like, area by area

A plain description of each part of Hootsuite, from its own pricing, feature and help pages.

Publishing and scheduling

Hootsuite posts to 10 networks and adds WhatsApp for inbox messages. Standard covers 10 social accounts; Professional and up have unlimited accounts. Bulk scheduling is not available during the trial.

Team and client approval

Pricing is per user. Content approvals and message routing are on Advanced and up.

Inbox and replies

A unified inbox is on every plan, and Professional adds automated inbox replies. Brand monitoring and social listening are part of the product.

Analytics and reports

Custom performance reports that you can schedule and export are on Professional and up.

AI help

AI writing help is included.

Integrations and apps

Canva is built into the Composer and Dropbox can be connected. Link in bio comes through the OneClick.bio app, free with Enterprise only. MCP connectors for ChatGPT, Claude and others launched in 2026.

Hootsuite features

We track 15 features that matter most when you choose a scheduler. Here is where Hootsuite stands on each, with any plan limits from its pages.

Client approval. This is when a client or manager approves a post before it goes out. Hootsuite: yes. Content approvals are on the Advanced plan and up. Postozo has it (Approve or request changes from a review link, with approval rules per customer).

Social inbox. This is when you reply to comments and messages from inside the tool. Hootsuite: yes. Postozo does not have it (Answer comments and messages in each network's own app).

Analytics. This is when you see results for each account and post. Hootsuite: yes. Postozo has it.

AI writing help. This is when AI drafts, rewrites or shortens your posts. Hootsuite: yes. Postozo has it.

Public API. This is when your own code or automation tools can create and read posts. Hootsuite: yes. Postozo has it.

MCP server. This is when AI apps such as Claude or ChatGPT can use the tool directly. Hootsuite: yes. MCP connectors launched in 2026 for ChatGPT, Claude and others. Postozo has it.

RSS auto post. This is when new items from a blog or feed turn into posts on their own. Hootsuite: yes. Through the Hootsuite Syndicator app. Postozo has it (Team plan and up).

Bulk upload (CSV). This is when you import many posts at once from a spreadsheet file. Hootsuite: yes. Postozo has it (Up to 500 posts per CSV file. Every line is checked before anything is saved).

White label. This is when reports or the app can carry your agency brand instead of theirs. Hootsuite: not confirmed on its official pages. Postozo has it (Pro and Ultimate plans: your brand on client review pages, the client app, client emails and client reports, plus a custom domain).

Mobile app. This is when you can plan and approve posts from a phone app. Hootsuite: yes. Postozo has it (An app you install from the browser on Android, iPhone and computers, with push notifications. Not in the App Store or Google Play).

Client reports. This is when a report of the results goes to a client as a PDF or a link, on a schedule. Hootsuite: yes. Custom reports you can schedule and export, Professional and up. Postozo has it (Shared link, PDF from the browser, weekly or monthly emails. Your brand on them with white label).

Link in bio page. This is when you get a small page with all your links for an Instagram or TikTok bio. Hootsuite: yes. Through the OneClick.bio app, free with Hootsuite Enterprise only. Postozo has it (A page at app.postozo.com/@name with your links and latest posts, counting views and clicks).

Browser extension. This is when you share a web page to your posts from the browser toolbar. Hootsuite: not confirmed on its official pages. Its help center says the Hootlet extension was retired in March 2021, and the Hootlet page now returns not found. We found no current extension. Postozo has it (For Chrome, Edge and other Chromium browsers. Installed from a ZIP file until the Chrome Web Store listing is live).

Canva integration. This is when you add Canva designs to a post without downloading them first. Hootsuite: yes. Built into the Composer. Dropbox can be connected too. Postozo does not have it (Not yet. The Canva button is built but not switched on).

Client connect link. This is when a client connects their own accounts from a link, without sharing passwords. Hootsuite: not confirmed on its official pages. Postozo has it (Send a link; the client signs in to their own accounts and the channels land under their name).

Networks Hootsuite supports

Hootsuite lists 10 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky, WhatsApp. WhatsApp is for inbox messaging.

Every network it lists is also on Postozo. It does not list Google Business Profile, Reddit, Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch and Kick, which Postozo supports.

Pros

• Unified inbox with direct messages, automated replies and message routing.
• Brand monitoring and social listening.
• iOS and Android apps in the app stores.
• 14-day free trial without a card.
• Included with no plan limit noted: social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), mobile app and canva integration.

Cons

• Priced per user, so each teammate adds to the bill.
• Client approval comes with a condition: content approvals are on the Advanced plan and up.
• Client reports comes with a condition: custom reports you can schedule and export, Professional and up.
• Link in bio page comes with a condition: through the OneClick.bio app, free with Hootsuite Enterprise only.
• Not confirmed on official pages: white label, browser extension and client connect link.
• No free plan.

Who Hootsuite is for

Larger teams that need a shared inbox, listening and approval routing in one tool. It suits teams where only a few people need a seat.

Who should look elsewhere

• Teams with many people. At $99 per user, 5 users on Standard cost $495 a month.
• Anyone who posts to Google Business Profile, Reddit, Mastodon, Telegram, SMS and 15 more.
• Agencies that need client approval on a low plan (Content approvals are on the Advanced plan and up).
• Buyers on a budget: Postiz ($31), Publer ($36) and Later ($37.50) list lower prices for 10 channels.

Hootsuite alternatives

See the full list of Hootsuite alternatives, or our head to head Postozo vs Hootsuite. The closest on price for 10 channels are Hootsuite vs Postiz, Hootsuite vs Publer and Hootsuite vs Later.

Sources

Hootsuite facts checked on 29 September 2026 on these official pages: www.hootsuite.com/plans, www.hootsuite.com/platform/integrations, www.hootsuite.com/integrations/mcp, developer.hootsuite.com/, help.hootsuite.com/hc/en-us/articles/204585060-Managing-Hootlet. Prices and features change, so check www.hootsuite.com before you decide. Hootsuite is a trademark of its owner. Postozo is not affiliated with Hootsuite.