Hootsuite review 2026: pricing, features, pros and cons

Summary verdict

Hootsuite is built for larger teams that need a shared inbox, listening and approval routing in one tool. It starts at $99 a month billed yearly and is priced per user. For 10 channels it is Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed, which ranks 11 of 12 tools we track on the lowest listed price.

Its main strengths are unified inbox with automated replies and message routing, brand monitoring and social listening and iOS and Android apps. The main things to check before you buy: priced per user, so each teammate adds to the bill, client approval comes with a condition: content approvals are on the Advanced plan and up and not confirmed on official pages: white label.

Hootsuite lists both a public API and an MCP server, so it can work with AI apps. It lists 10 networks, and does not list Google Business Profile, Reddit, Mastodon, Telegram, Discord, Slack and 13 more.

Hootsuite pricing

Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. The entry plan is Standard.

Standard costs $99 a month billed yearly. The monthly-billed price is not shown. It includes 10 social profiles, which works out at $9.90 per profile a month for 1 user. Users: 1+. Per user per month, billed annually. Monthly-billed price not shown in the page source.

Professional costs $199 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: 1+. Per user per month, billed annually. Adds automated inbox replies and custom reports.

Advanced costs $399 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: 1+. Per user per month, billed annually. Adds content approvals and message routing.

Enterprise has custom pricing. You talk to sales for a quote. Profiles: Unlimited. Users: Custom. Custom pricing.

What 5 and 10 channels cost

5 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed. 10 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed. For comparison, Postozo is $19 a month for 5 channels and $29 a month for 10 channels with team members.

Free trial: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. Free plan: None listed on the pricing page.

Hootsuite features

We track 10 features that matter most when you choose a scheduler. Here is where Hootsuite stands on each, with any plan limits from its pages.

Client approval. This is when a client or manager approves a post before it goes out. Hootsuite: yes. Content approvals are on the Advanced plan and up. Postozo has it (Approve or request changes from a review link, with approval rules per customer).

Social inbox. This is when you reply to comments and messages from inside the tool. Hootsuite: yes. Postozo does not have it.

Analytics. This is when you see results for each account and post. Hootsuite: yes. Postozo has it.

AI writing help. This is when AI drafts, rewrites or shortens your posts. Hootsuite: yes. Postozo has it.

Public API. This is when your own code or automation tools can create and read posts. Hootsuite: yes. Postozo has it.

MCP server. This is when AI apps such as Claude or ChatGPT can use the tool directly. Hootsuite: yes. MCP connectors launched in 2026 for ChatGPT, Claude and others. Postozo has it.

RSS auto post. This is when new items from a blog or feed turn into posts on their own. Hootsuite: yes. Through the Hootsuite Syndicator app. Postozo has it (Team plan and up).

Bulk upload (CSV). This is when you import many posts at once from a spreadsheet file. Hootsuite: yes. Postozo does not have it (No CSV import. The API and MCP server can create many posts at once).

White label. This is when reports or the app can carry your agency brand instead of theirs. Hootsuite: not confirmed on its official pages. Postozo has it (Pro and Ultimate plans: your brand on client review pages, the client app and client emails, plus a custom domain. No white-label reports).

Mobile app. This is when you can plan and approve posts from a phone app. Hootsuite: yes. Postozo does not have it.

Networks Hootsuite supports

Hootsuite lists 10 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky, WhatsApp. WhatsApp is for inbox messaging.

It lists WhatsApp, which Postozo does not support. It does not list Google Business Profile, Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch and Kick, which Postozo supports.

Pros

• Unified inbox with automated replies and message routing.
• Brand monitoring and social listening.
• iOS and Android apps.
• 14-day free trial without a card.
• Included with no plan limit noted: social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.

Cons

• Priced per user, so each teammate adds to the bill.
• Client approval comes with a condition: content approvals are on the Advanced plan and up.
• Not confirmed on official pages: white label.
• No free plan.

Who Hootsuite is for

Larger teams that need a shared inbox, listening and approval routing in one tool. It suits teams where only a few people need a seat.

Who should look elsewhere

• Teams with many people. At $99 per user, 5 users on Standard cost $495 a month.
• Anyone who posts to Google Business Profile, Reddit, Mastodon, Telegram, Discord and 14 more.
• Agencies that need client approval on a low plan (Content approvals are on the Advanced plan and up).
• Buyers on a budget: Postiz ($31), Publer ($36) and Later ($37.50) list lower prices for 10 channels.

Hootsuite alternatives

See the full list of Hootsuite alternatives, or our head to head Postozo vs Hootsuite. The closest on price for 10 channels are Hootsuite vs Postiz, Hootsuite vs Publer and Hootsuite vs Later.

Sources

Hootsuite facts checked on 29 September 2026 on these official pages: www.hootsuite.com/plans, www.hootsuite.com/platform/integrations, www.hootsuite.com/integrations/mcp, developer.hootsuite.com/. Prices and features change, so check www.hootsuite.com before you decide. Hootsuite is a trademark of its owner. Postozo is not affiliated with Hootsuite.