Sprout Social review 2026: pricing, features, pros and cons

Summary verdict

Sprout Social is built for mid-size and enterprise teams that need a shared inbox, customer care and deep reporting. It starts at $99 a month ($79 billed yearly) and is priced per user. For 10 channels it is Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed, which ranks 12 of 12 tools we track on the lowest listed price.

Its main strengths are smart Inbox, review management and customer care reports, keyword and location monitoring, with listening as an add-on and iOS and Android apps on every plan. The main things to check before you buy: priced per user, so each teammate adds to the bill, public API comes with a condition: the Sprout API is on the Advanced plan and MCP server comes with a condition: sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.

Sprout Social lists both a public API and an MCP server, so it can work with AI apps. It lists 12 networks, and does not list Google Business Profile, Mastodon, Telegram, Discord, Slack, WordPress and 12 more.

Sprout Social pricing

Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. The entry plan is Essentials.

Essentials costs $99 a month, or $79 a month when you pay yearly. Paying yearly saves $240 a year (20%). It includes 5 social profiles, which works out at $15.80 per profile a month for 1 user. Users: Per seat. Per seat per month.

Standard costs $199 a month billed yearly. The monthly-billed price is not shown. It includes 5 social profiles, which works out at $39.80 per profile a month for 1 user. Users: Per seat. Per seat per month, annual billing.

Professional costs $299 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: Per seat. Per seat per month, annual billing.

Advanced costs $399 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: Per seat. Per seat per month, annual billing. Includes the Sprout API.

Enterprise has custom pricing. You talk to sales for a quote. Custom pricing.

What 5 and 10 channels cost

5 channels: Essentials plan: $99 per user a month ($79 billed yearly). 10 channels: Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed. For comparison, Postozo is $19 a month for 5 channels and $29 a month for 10 channels with team members.

Free trial: 30-day free trial, no credit card required. Free plan: None listed on the pricing page.

Sprout Social features

We track 10 features that matter most when you choose a scheduler. Here is where Sprout Social stands on each, with any plan limits from its pages.

Client approval. This is when a client or manager approves a post before it goes out. Sprout Social: yes. Message approval workflows are on Professional and Advanced. Postozo has it (Approve or request changes from a review link, with approval rules per customer).

Social inbox. This is when you reply to comments and messages from inside the tool. Sprout Social: yes. Postozo does not have it.

Analytics. This is when you see results for each account and post. Sprout Social: yes. Postozo has it.

AI writing help. This is when AI drafts, rewrites or shortens your posts. Sprout Social: yes. Postozo has it.

Public API. This is when your own code or automation tools can create and read posts. Sprout Social: yes. The Sprout API is on the Advanced plan. Postozo has it.

MCP server. This is when AI apps such as Claude or ChatGPT can use the tool directly. Sprout Social: yes. Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Postozo has it.

RSS auto post. This is when new items from a blog or feed turn into posts on their own. Sprout Social: yes. Automated feed publishing is on Professional and Advanced. Postozo has it (Team plan and up).

Bulk upload (CSV). This is when you import many posts at once from a spreadsheet file. Sprout Social: yes. CSV bulk scheduling (up to 350 posts) is on Professional and Advanced. Postozo does not have it (No CSV import. The API and MCP server can create many posts at once).

White label. This is when reports or the app can carry your agency brand instead of theirs. Sprout Social: not confirmed on its official pages. Postozo has it (Pro and Ultimate plans: your brand on client review pages, the client app and client emails, plus a custom domain. No white-label reports).

Mobile app. This is when you can plan and approve posts from a phone app. Sprout Social: yes. Postozo does not have it.

Networks Sprout Social supports

Sprout Social lists 12 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube, Reddit, Snapchat, Bluesky, WhatsApp. WhatsApp is for inbox messaging.

It lists Snapchat and WhatsApp, which Postozo does not support. It does not list Google Business Profile, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch and Kick, which Postozo supports.

Pros

• Smart Inbox, review management and customer care reports.
• Keyword and location monitoring, with listening as an add-on.
• iOS and Android apps on every plan.
• 30-day free trial without a card.
• Included with no plan limit noted: client approval, social inbox, analytics, AI writing help, RSS auto post, bulk upload (CSV) and mobile app.
• Wide network list: 12 networks.

Cons

• Priced per user, so each teammate adds to the bill.
• Public API comes with a condition: the Sprout API is on the Advanced plan.
• MCP server comes with a condition: sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.
• Not confirmed on official pages: white label.
• No free plan.

Who Sprout Social is for

Mid-size and enterprise teams that need a shared inbox, customer care and deep reporting. It suits teams where only a few people need a seat.

Who should look elsewhere

• Teams with many people. At $79 per user, 5 users on Essentials cost $395 a month.
• Anyone who posts to Google Business Profile, Mastodon, Telegram, Discord, Slack and 13 more.
• Buyers on a budget: Postiz ($31), Publer ($36) and Later ($37.50) list lower prices for 10 channels.

Sprout Social alternatives

See the full list of Sprout Social alternatives, or our head to head Postozo vs Sprout Social. The closest on price for 10 channels are Sprout Social vs Postiz, Sprout Social vs Publer and Sprout Social vs Later.

Sources

Sprout Social facts checked on 29 September 2026 on these official pages: sproutsocial.com/pricing/, sproutsocial.com/integrations/, support.sproutsocial.com/hc/en-us/articles/205974715-Message-Approval-Workflows, support.sproutsocial.com/hc/en-us/articles/115005864203-How-do-I-use-bulk-scheduling, support.sproutsocial.com/hc/en-us/articles/20299161205645-How-do-I-use-Automated-Feed-Publishing-on-the-Professional-and-Advanced-Plans, support.sproutsocial.com/hc/en-us/articles/41236268336653-ChatGPT-Connection-Overview-and-Setup. Prices and features change, so check sproutsocial.com before you decide. Sprout Social is a trademark of its owner. Postozo is not affiliated with Sprout Social.