Sprout Social review 2026: pricing, features, pros and cons

Summary verdict

Sprout Social is built for mid-size and enterprise teams that need a shared inbox, customer care and deep reporting. It starts at $99 a month ($79 billed yearly) and is priced per user. For 10 channels it is Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed, which ranks 12 of 12 tools we track on the lowest listed price.

Its main strengths are smart Inbox with messages, review management and customer care reports, keyword and location monitoring, with listening as an add-on and iOS and Android apps on every plan, in the app stores. The main things to check before you buy: priced per user, so each teammate adds to the bill, public API comes with a condition: the Sprout API is on the Advanced plan and MCP server comes with a condition: sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.

Sprout Social lists both a public API and an MCP server, so it can work with AI apps. It lists 12 networks, and does not list Google Business Profile, Mastodon, Telegram, SMS, Discord, Slack and 13 more.

Sprout Social pricing

Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. The entry plan is Essentials.

Essentials costs $99 a month, or $79 a month when you pay yearly. Paying yearly saves $240 a year (20%). It includes 5 social profiles, which works out at $15.80 per profile a month for 1 user. Users: Per seat. Per seat per month.

Standard costs $199 a month billed yearly. The monthly-billed price is not shown. It includes 5 social profiles, which works out at $39.80 per profile a month for 1 user. Users: Per seat. Per seat per month, annual billing.

Professional costs $299 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: Per seat. Per seat per month, annual billing.

Advanced costs $399 a month billed yearly. The monthly-billed price is not shown. Profiles: Unlimited. Users: Per seat. Per seat per month, annual billing. Includes the Sprout API.

Enterprise has custom pricing. You talk to sales for a quote. Custom pricing.

What 5 and 10 channels cost

5 channels: Essentials plan: $99 per user a month ($79 billed yearly). 10 channels: Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed. For comparison, Postozo is $19 a month for 5 channels and $29 a month for 10 channels with team members.

Free trial: 30-day free trial, no credit card required. Free plan: None listed on the pricing page.

What Sprout Social costs for a solo user, a team and an agency

Channels are only half of the price. This is the cheapest listed Sprout Social plan for 3 common setups, with Postozo next to it for scale.

For 5 channels and 1 person, Postozo is the lowest at $15 a month and Sprout Social the highest at $79. For 10 channels and 3 people, Postozo is the lowest at $23 a month and Sprout Social the highest at $897. For 25 channels and 5 people, Postozo is the lowest at $31 a month and Sprout Social the highest at $1,495.

What Sprout Social is like, area by area

A plain description of each part of Sprout Social, from its own pricing, feature and help pages.

Publishing and scheduling

Sprout posts to 12 networks and uses WhatsApp for inbox messages. CSV bulk scheduling of up to 350 posts and automated feed publishing are on Professional and Advanced.

Team and client approval

Pricing is per seat. Message approval workflows are on Professional and Advanced.

Inbox and replies

The Smart Inbox is the center of Sprout, with review management, and Advanced adds sentiment in the Smart Inbox and Reviews.

Analytics and reports

Professional and up include presentation-ready reports that you share by link.

AI help

AI help is included.

Integrations and apps

Canva designs can be sent into Sprout as draft posts, Google Drive and Dropbox can be connected, and the Compose extension for Chrome works on every plan. The API is on Advanced, and Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.

Sprout Social features

We track 15 features that matter most when you choose a scheduler. Here is where Sprout Social stands on each, with any plan limits from its pages.

Client approval. This is when a client or manager approves a post before it goes out. Sprout Social: yes. Message approval workflows are on Professional and Advanced. Postozo has it (Approve or request changes from a review link, with approval rules per customer).

Social inbox. This is when you reply to comments and messages from inside the tool. Sprout Social: yes. Postozo does not have it (Answer comments and messages in each network's own app).

Analytics. This is when you see results for each account and post. Sprout Social: yes. Postozo has it.

AI writing help. This is when AI drafts, rewrites or shortens your posts. Sprout Social: yes. Postozo has it.

Public API. This is when your own code or automation tools can create and read posts. Sprout Social: yes. The Sprout API is on the Advanced plan. Postozo has it.

MCP server. This is when AI apps such as Claude or ChatGPT can use the tool directly. Sprout Social: yes. Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Postozo has it.

RSS auto post. This is when new items from a blog or feed turn into posts on their own. Sprout Social: yes. Automated feed publishing is on Professional and Advanced. Postozo has it (Team plan and up).

Bulk upload (CSV). This is when you import many posts at once from a spreadsheet file. Sprout Social: yes. CSV bulk scheduling (up to 350 posts) is on Professional and Advanced. Postozo has it (Up to 500 posts per CSV file. Every line is checked before anything is saved).

White label. This is when reports or the app can carry your agency brand instead of theirs. Sprout Social: not confirmed on its official pages. Postozo has it (Pro and Ultimate plans: your brand on client review pages, the client app, client emails and client reports, plus a custom domain).

Mobile app. This is when you can plan and approve posts from a phone app. Sprout Social: yes. Postozo has it (An app you install from the browser on Android, iPhone and computers, with push notifications. Not in the App Store or Google Play).

Client reports. This is when a report of the results goes to a client as a PDF or a link, on a schedule. Sprout Social: yes. Presentation-ready reports shared by link, Professional and up. Postozo has it (Shared link, PDF from the browser, weekly or monthly emails. Your brand on them with white label).

Link in bio page. This is when you get a small page with all your links for an Instagram or TikTok bio. Sprout Social: not confirmed on its official pages. Postozo has it (A page at app.postozo.com/@name with your links and latest posts, counting views and clicks).

Browser extension. This is when you share a web page to your posts from the browser toolbar. Sprout Social: yes. Compose extension for Chrome, on every plan. Postozo has it (For Chrome, Edge and other Chromium browsers. Installed from a ZIP file until the Chrome Web Store listing is live).

Canva integration. This is when you add Canva designs to a post without downloading them first. Sprout Social: yes. Canva designs arrive in Sprout as draft posts. Google Drive and Dropbox can be connected too. Postozo does not have it (Not yet. The Canva button is built but not switched on).

Client connect link. This is when a client connects their own accounts from a link, without sharing passwords. Sprout Social: not confirmed on its official pages. Postozo has it (Send a link; the client signs in to their own accounts and the channels land under their name).

Networks Sprout Social supports

Sprout Social lists 12 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube, Reddit, Snapchat, Bluesky, WhatsApp. WhatsApp is for inbox messaging.

It lists Snapchat, which Postozo does not support. It does not list Google Business Profile, Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch and Kick, which Postozo supports.

Pros

• Smart Inbox with messages, review management and customer care reports.
• Keyword and location monitoring, with listening as an add-on.
• iOS and Android apps on every plan, in the app stores.
• 30-day free trial without a card.
• Included with no plan limit noted: client approval, social inbox, analytics, AI writing help, RSS auto post, bulk upload (CSV), mobile app, client reports and canva integration.
• Wide network list: 12 networks.

Cons

• Priced per user, so each teammate adds to the bill.
• Public API comes with a condition: the Sprout API is on the Advanced plan.
• MCP server comes with a condition: sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.
• Browser extension comes with a condition: compose extension for Chrome, on every plan.
• Not confirmed on official pages: white label, link in bio page and client connect link.
• No free plan.

Who Sprout Social is for

Mid-size and enterprise teams that need a shared inbox, customer care and deep reporting. It suits teams where only a few people need a seat.

Who should look elsewhere

• Teams with many people. At $79 per user, 5 users on Essentials cost $395 a month.
• Anyone who posts to Google Business Profile, Mastodon, Telegram, SMS, Discord and 14 more.
• Buyers on a budget: Postiz ($31), Publer ($36) and Later ($37.50) list lower prices for 10 channels.

Sprout Social alternatives

See the full list of Sprout Social alternatives, or our head to head Postozo vs Sprout Social. The closest on price for 10 channels are Sprout Social vs Postiz, Sprout Social vs Publer and Sprout Social vs Later.

Sources

Sprout Social facts checked on 29 September 2026 on these official pages: sproutsocial.com/pricing/, sproutsocial.com/integrations/, support.sproutsocial.com/hc/en-us/articles/205974715-Message-Approval-Workflows, support.sproutsocial.com/hc/en-us/articles/115005864203-How-do-I-use-bulk-scheduling, support.sproutsocial.com/hc/en-us/articles/20299161205645-How-do-I-use-Automated-Feed-Publishing-on-the-Professional-and-Advanced-Plans, support.sproutsocial.com/hc/en-us/articles/41236268336653-ChatGPT-Connection-Overview-and-Setup, support.sproutsocial.com/hc/en-us/articles/360049126952-Compose-Chrome-Extension. Prices and features change, so check sproutsocial.com before you decide. Sprout Social is a trademark of its owner. Postozo is not affiliated with Sprout Social.