PostozoThe short answer
Later is a visual social media planner known for Instagram and TikTok scheduling and its link-in-bio tool. Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 8). On the 10 features we track, Later has nothing Metricool lacks, and Metricool alone has public API, MCP server, RSS auto post, bulk upload (CSV) and white label.
Choose Later if you post to Snapchat. Choose Metricool if you post to X, Bluesky, Twitch and Google Business Profile, you need public API, you need MCP server, you need RSS auto post, you need bulk upload (CSV), you need white label (Custom plan only) and you want a free plan.
Pricing
Later charges a flat price per plan, while Metricool charges by the number of brands. Compare them on the exact number of channels and people you have, not on the entry price.
Later: Flat price per plan, sized in social sets (1 profile per supported network). Yearly billing is 25% off. Monthly-billed prices are not shown in the page source. Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Later Starter | Not listed | $18.75 |
| Later Growth | Not listed | $37.50 |
| Later Scale | Not listed | $82.50 |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Later | Metricool | Postozo | |
|---|---|---|---|
| 5 channels | Starter plan: $18.75 a month billed yearly, if each channel is on a different network (1 social set). The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Growth plan: $37.50 a month billed yearly, if no network has more than 2 of your profiles (2 social sets). The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Later: 14-day free trial. Card terms are not stated on the pricing page. No free plan listed.
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Features
| Feature | Later | Metricool | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Not confirmed | Yes | Yes |
| MCP server | Not confirmed | Yes | Yes |
| RSS auto post | Not confirmed | Yes | Yes |
| Bulk upload (CSV) | Not confirmed | Yes | No |
| White label | Not confirmed | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- White label. Later: not confirmed. Metricool: Custom plan only.
Both list client approval, social inbox, analytics, AI writing help and mobile app.
Networks
Later lists 8 networks and Metricool lists 11. They share 7 networks: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn.
| Networks | |
|---|---|
| Only on Later | Snapchat |
| Only on Metricool | X, Bluesky, Twitch, Google Business Profile |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Later
- Visual feed planning and a link-in-bio tool built for Instagram-first brands.
- Inbox for Instagram, Facebook and TikTok on Growth and up.
- iOS and Android apps.
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $37.50 for Later, so Postozo is $14.50 a month cheaper (39% less). At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 9 more, which neither Later nor Metricool lists.
What you would give up: social inbox (Later and Metricool have it), bulk upload (CSV) (Metricool has it) and mobile app (Later and Metricool have it).
See Postozo vs Later and Postozo vs Metricool for the full head to head pages.
More about each tool
Later review, Later alternatives, Metricool review, Metricool alternatives, Postozo pricing.
Sources
Questions
Is Later or Metricool cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Later or Metricool?
Later lists 8 and Metricool lists 11. Only Later: Snapchat. Only Metricool: X, Bluesky, Twitch, Google Business Profile.
Do Later and Metricool have an API and MCP server?
Later: API not confirmed, MCP not confirmed. Metricool: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Later and Metricool?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Later and Metricool?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Later or Metricool?
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