The short answer
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Planable is a content collaboration and approval tool for social media teams and agencies.
At 10 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). Hootsuite lists more networks (10 against 9). On the 15 features we track, Hootsuite alone has RSS auto post and link in bio page, and Planable has nothing Hootsuite lacks.
Choose Hootsuite if you post to Bluesky and WhatsApp, you need RSS auto post and you need link in bio page (Through the OneClick.bio app, free with Hootsuite Enterprise only). Choose Planable if you want the lower price for 10 channels ($49 against $99 a month), you post to Google Business Profile and you want a free plan.
Pricing
Hootsuite charges per user, while Planable charges per workspace (1 brand each). The per-user tool gets more expensive as your team grows; the other does not in the same way.
Hootsuite: Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. Planable: Per workspace per month (1 workspace = 1 client, brand or location). Analytics ($14, or $12 yearly), inbox ($9, or $7.50 yearly) and listening ($99, or $82.50 yearly) are paid add-ons per workspace.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Hootsuite Standard | Not listed | $99 |
| Hootsuite Professional | Not listed | $199 |
| Hootsuite Advanced | Not listed | $399 |
| Hootsuite Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Planable Basic | $39 | $33 |
| Planable Pro | $59 | $49 |
| Planable Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Hootsuite | Planable | Postozo | |
|---|---|---|---|
| 5 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). At 10 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less).
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Hootsuite | Planable | Postozo |
|---|---|---|---|
| Solo | Standard: $99 a month billed yearly. Per user, for 1 person | Pro: $59 a month ($49 billed yearly). If all channels belong to 1 brand; unlimited users | Standard: $19 a month ($15 billed yearly) |
| Small team | Standard: $297 a month billed yearly. Per user, for 3 people | Pro: $59 a month ($49 billed yearly). If all channels belong to 1 brand; unlimited users | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Professional: $995 a month billed yearly. Per user, for 5 people; Standard covers only 10 accounts | Priced per workspace (1 brand each), so it depends on how many brands the channels belong to | Pro: $39 a month ($31 billed yearly). Unlimited team members |
For 5 channels and 1 person, Planable is the lowest at $49 a month and Hootsuite the highest at $99. For 10 channels and 3 people, Planable is the lowest at $49 a month and Hootsuite the highest at $297.
Trials and free plans
Hootsuite: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. No free plan listed.
Planable: First 50 posts are free, with no time limit and no credit card. Add-ons have a 30-day free trial. Free plan: Free until you have used 50 posts.
Features
| Feature | Hootsuite | Planable | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Not confirmed | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Not confirmed | Yes |
| Browser extension | Not confirmed | Not confirmed | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Client approval. Hootsuite: Content approvals are on the Advanced plan and up. Planable: included.
- Social inbox. Hootsuite: included. Planable: Paid add-on.
- Analytics. Hootsuite: included. Planable: Paid add-on.
- Public API. Hootsuite: included. Planable: Pro plan and up.
- Client reports. Hootsuite: Custom reports you can schedule and export, Professional and up. Planable: Custom reports in the paid Analytics add-on.
- Link in bio page. Hootsuite: Through the OneClick.bio app, free with Hootsuite Enterprise only. Planable: not confirmed.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, bulk upload (CSV), mobile app, client reports and canva integration.
Neither confirms white label, browser extension and client connect link.
Area by area
How Hootsuite and Planable handle each part of the job, in the words of their own pages.
Publishing and scheduling
Hootsuite: Hootsuite posts to 10 networks and adds WhatsApp for inbox messages. Standard covers 10 social accounts; Professional and up have unlimited accounts. Bulk scheduling is not available during the trial.
Planable: Planable posts to 9 networks. Posts are capped per workspace per month: 60 on Basic, 150 on Pro and unlimited on Enterprise. Posts can be imported from a CSV file.
Team and client approval
Hootsuite: Pricing is per user. Content approvals and message routing are on Advanced and up.
Planable: Approval is the core: optional, required and multi-level approvals, suggested edits and version history. Every plan has unlimited users, and 1 workspace is 1 client, brand or location.
Inbox and replies
Hootsuite: A unified inbox is on every plan, and Professional adds automated inbox replies. Brand monitoring and social listening are part of the product.
Planable: The inbox is a paid add-on at $9 a month per workspace ($7.50 yearly).
Analytics and reports
Hootsuite: Custom performance reports that you can schedule and export are on Professional and up.
Planable: Analytics, with custom reports, is a paid add-on at $14 a month per workspace ($12 yearly).
AI help
Hootsuite: AI writing help is included.
Planable: AI help is included.
Integrations and apps
Hootsuite: Canva is built into the Composer and Dropbox can be connected. Link in bio comes through the OneClick.bio app, free with Enterprise only. MCP connectors for ChatGPT, Claude and others launched in 2026.
Planable: Canva is listed in its integrations, there are iOS and Android apps, and the public API starts on Pro. Listening is a $99 a month add-on.
Networks
Hootsuite lists 10 networks and Planable lists 9. They share 8 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest.
| Networks | |
|---|---|
| Only on Hootsuite | Bluesky, WhatsApp |
| Only on Planable | Google Business Profile |
| On Postozo but on neither | Reddit, Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Hootsuite
- Unified inbox with direct messages, automated replies and message routing.
- Brand monitoring and social listening.
- iOS and Android apps in the app stores.
Planable
- Deep approval tooling: optional, required and multi-level approvals, suggested edits and version history.
- Unlimited users on every plan, and iOS and Android apps.
- Optional listening add-on.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $99 for Hootsuite for 1 user, so Postozo is $76 a month cheaper (77% less). At 10 channels Postozo costs $23 a month against $49 for Planable, so Postozo is $26 a month cheaper (53% less).
- Postozo supports Reddit, Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium and 11 more, which neither Hootsuite nor Planable lists.
- Postozo has white label, which neither confirms.
- Postozo has browser extension, which neither confirms.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (Hootsuite and Planable have it) and canva integration (Hootsuite and Planable have it).
See Postozo vs Hootsuite and Postozo vs Planable for the full head to head pages.
More about each tool
Hootsuite review, Hootsuite alternatives, Planable review, Planable alternatives, Postozo pricing.
Sources
Is Hootsuite or Planable cheaper?
At 5 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). At 10 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Hootsuite or Planable?
Hootsuite lists 10 and Planable lists 9. Only Hootsuite: Bluesky, WhatsApp. Only Planable: Google Business Profile.
Do Hootsuite and Planable have an API and MCP server?
Hootsuite: API yes, MCP yes. Planable: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Hootsuite and Planable?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Hootsuite or Planable?
For 10 channels and 3 people, Planable is the lowest at $49 a month and Hootsuite the highest at $297.
Do Hootsuite and Planable have client reports and a link in bio page?
Client reports: Hootsuite yes (Custom reports you can schedule and export, Professional and up), Planable yes (Custom reports in the paid Analytics add-on). Link in bio: Hootsuite yes, Planable not confirmed. Postozo includes both on every plan.
Can clients connect their own accounts in Hootsuite or Planable?
Hootsuite: not confirmed. Planable: not confirmed. Postozo has a client connect link on every plan.
Did you test Hootsuite and Planable?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Hootsuite or Planable?
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