PostozoThe short answer
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Planable is a content collaboration and approval tool for social media teams and agencies.
At 10 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). Hootsuite lists more networks (10 against 9). On the 10 features we track, Hootsuite alone has RSS auto post, and Planable has nothing Hootsuite lacks.
Choose Hootsuite if you post to Bluesky and WhatsApp and you need RSS auto post. Choose Planable if you want the lower price for 10 channels ($49 against $99 a month), you post to Google Business Profile and you want a free plan.
Pricing
Hootsuite charges per user, while Planable charges per workspace (1 brand each). The per-user tool gets more expensive as your team grows; the other does not in the same way.
Hootsuite: Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. Planable: Per workspace per month (1 workspace = 1 client, brand or location). Analytics ($14, or $12 yearly), inbox ($9, or $7.50 yearly) and listening ($99, or $82.50 yearly) are paid add-ons per workspace.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Hootsuite Standard | Not listed | $99 |
| Hootsuite Professional | Not listed | $199 |
| Hootsuite Advanced | Not listed | $399 |
| Hootsuite Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Planable Basic | $39 | $33 |
| Planable Pro | $59 | $49 |
| Planable Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Hootsuite | Planable | Postozo | |
|---|---|---|---|
| 5 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). At 10 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less).
Trials and free plans
Hootsuite: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. No free plan listed.
Planable: First 50 posts are free, with no time limit and no credit card. Add-ons have a 30-day free trial. Free plan: Free until you have used 50 posts.
Features
| Feature | Hootsuite | Planable | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Not confirmed | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Client approval. Hootsuite: Content approvals are on the Advanced plan and up. Planable: included.
- Social inbox. Hootsuite: included. Planable: Paid add-on.
- Analytics. Hootsuite: included. Planable: Paid add-on.
- Public API. Hootsuite: included. Planable: Pro plan and up.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, bulk upload (CSV) and mobile app.
Neither confirms white label.
Networks
Hootsuite lists 10 networks and Planable lists 9. They share 8 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest.
| Networks | |
|---|---|
| Only on Hootsuite | Bluesky, WhatsApp |
| Only on Planable | Google Business Profile |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Hootsuite
- Unified inbox with automated replies and message routing.
- Brand monitoring and social listening.
- iOS and Android apps.
Planable
- Deep approval tooling: optional, required and multi-level approvals, suggested edits and version history.
- Unlimited users on every plan and mobile apps.
- Optional inbox and listening add-ons.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $99 for Hootsuite for 1 user, so Postozo is $76 a month cheaper (77% less). At 10 channels Postozo costs $23 a month against $49 for Planable, so Postozo is $26 a month cheaper (53% less).
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 10 more, which neither Hootsuite nor Planable lists.
- Postozo has white label, which neither confirms.
What you would give up: social inbox (Hootsuite and Planable have it), bulk upload (CSV) (Hootsuite and Planable have it) and mobile app (Hootsuite and Planable have it).
See Postozo vs Hootsuite and Postozo vs Planable for the full head to head pages.
More about each tool
Hootsuite review, Hootsuite alternatives, Planable review, Planable alternatives, Postozo pricing.
Sources
Questions
Is Hootsuite or Planable cheaper?
At 5 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). At 10 channels Planable costs $49 a month against $99 for Hootsuite for 1 user, so Planable is $50 a month cheaper (51% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Hootsuite or Planable?
Hootsuite lists 10 and Planable lists 9. Only Hootsuite: Bluesky, WhatsApp. Only Planable: Google Business Profile.
Do Hootsuite and Planable have an API and MCP server?
Hootsuite: API yes, MCP yes. Planable: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Hootsuite and Planable?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Hootsuite and Planable?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Hootsuite or Planable?
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