PostozoThe short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Planable is a content collaboration and approval tool for social media teams and agencies.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 9). On the 10 features we track, Metricool alone has RSS auto post and white label, and Planable has nothing Metricool lacks.
Choose Metricool if you post to Bluesky and Twitch, you need RSS auto post and you need white label (Custom plan only). Choose Planable if its way of working suits you: agencies and teams whose main need is reviewing and approving content with clients.
Pricing
Metricool charges by the number of brands, while Planable charges per workspace (1 brand each). Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Planable: Per workspace per month (1 workspace = 1 client, brand or location). Analytics ($14, or $12 yearly), inbox ($9, or $7.50 yearly) and listening ($99, or $82.50 yearly) are paid add-ons per workspace.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Planable Basic | $39 | $33 |
| Planable Pro | $59 | $49 |
| Planable Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Planable | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Planable: First 50 posts are free, with no time limit and no credit card. Add-ons have a 30-day free trial. Free plan: Free until you have used 50 posts.
Features
| Feature | Metricool | Planable | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Not confirmed | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Yes | Not confirmed | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Social inbox. Metricool: included. Planable: Paid add-on.
- Analytics. Metricool: included. Planable: Paid add-on.
- Public API. Metricool: API access is on Advanced and up. Planable: Pro plan and up.
- White label. Metricool: Custom plan only. Planable: not confirmed.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, bulk upload (CSV) and mobile app.
Networks
Metricool lists 11 networks and Planable lists 9. They share 9 networks: Facebook, Instagram, Threads, X, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Bluesky, Twitch |
| Only on Planable | None |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Planable
- Deep approval tooling: optional, required and multi-level approvals, suggested edits and version history.
- Unlimited users on every plan and mobile apps.
- Optional inbox and listening add-ons.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $49 for Planable, so Postozo is $26 a month cheaper (53% less).
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 9 more, which neither Metricool nor Planable lists.
What you would give up: social inbox (Metricool and Planable have it), bulk upload (CSV) (Metricool and Planable have it) and mobile app (Metricool and Planable have it).
See Postozo vs Metricool and Postozo vs Planable for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Planable review, Planable alternatives, Postozo pricing.
Sources
Questions
Is Metricool or Planable cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Planable?
Metricool lists 11 and Planable lists 9. Only Metricool: Bluesky, Twitch.
Do Metricool and Planable have an API and MCP server?
Metricool: API yes, MCP yes. Planable: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Planable?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Metricool and Planable?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Planable?
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