The short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Planable is a content collaboration and approval tool for social media teams and agencies.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 9). On the 15 features we track, Metricool alone has RSS auto post, white label, link in bio page and browser extension, and Planable has nothing Metricool lacks.
Choose Metricool if you post to Bluesky and Twitch, you need RSS auto post, you need white label (Custom plan only), you need link in bio page (SmartLinks, on paid plans) and you need browser extension. Choose Planable if its way of working suits you: agencies and teams whose main need is reviewing and approving content with clients.
Pricing
Metricool charges by the number of brands, while Planable charges per workspace (1 brand each). Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Planable: Per workspace per month (1 workspace = 1 client, brand or location). Analytics ($14, or $12 yearly), inbox ($9, or $7.50 yearly) and listening ($99, or $82.50 yearly) are paid add-ons per workspace.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Planable Basic | $39 | $33 |
| Planable Pro | $59 | $49 |
| Planable Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Planable | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Metricool | Planable | Postozo |
|---|---|---|---|
| Solo | Priced by brands, not channels or people | Pro: $59 a month ($49 billed yearly). If all channels belong to 1 brand; unlimited users | Standard: $19 a month ($15 billed yearly) |
| Small team | Priced by brands, not channels or people | Pro: $59 a month ($49 billed yearly). If all channels belong to 1 brand; unlimited users | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Priced by brands, not channels or people | Priced per workspace (1 brand each), so it depends on how many brands the channels belong to | Pro: $39 a month ($31 billed yearly). Unlimited team members |
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Planable: First 50 posts are free, with no time limit and no credit card. Add-ons have a 30-day free trial. Free plan: Free until you have used 50 posts.
Features
| Feature | Metricool | Planable | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Not confirmed | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Yes | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Not confirmed | Yes |
| Browser extension | Yes | Not confirmed | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Social inbox. Metricool: included. Planable: Paid add-on.
- Analytics. Metricool: included. Planable: Paid add-on.
- Public API. Metricool: API access is on Advanced and up. Planable: Pro plan and up.
- White label. Metricool: Custom plan only. Planable: not confirmed.
- Client reports. Metricool: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Planable: Custom reports in the paid Analytics add-on.
- Link in bio page. Metricool: SmartLinks, on paid plans. Planable: not confirmed.
- Canva integration. Metricool: Paid plans, plus Google Drive. Planable: Listed in its integrations.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, bulk upload (CSV), mobile app, client reports and canva integration.
Neither confirms client connect link.
Area by area
How Metricool and Planable handle each part of the job, in the words of their own pages.
Publishing and scheduling
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Planable: Planable posts to 9 networks. Posts are capped per workspace per month: 60 on Basic, 150 on Pro and unlimited on Enterprise. Posts can be imported from a CSV file.
Team and client approval
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Planable: Approval is the core: optional, required and multi-level approvals, suggested edits and version history. Every plan has unlimited users, and 1 workspace is 1 client, brand or location.
Inbox and replies
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Planable: The inbox is a paid add-on at $9 a month per workspace ($7.50 yearly).
Analytics and reports
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
Planable: Analytics, with custom reports, is a paid add-on at $14 a month per workspace ($12 yearly).
AI help
Metricool: AI help is included.
Planable: AI help is included.
Integrations and apps
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Planable: Canva is listed in its integrations, there are iOS and Android apps, and the public API starts on Pro. Listening is a $99 a month add-on.
Networks
Metricool lists 11 networks and Planable lists 9. They share 9 networks: Facebook, Instagram, Threads, X, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Bluesky, Twitch |
| Only on Planable | None |
| On Postozo but on neither | Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores.
Planable
- Deep approval tooling: optional, required and multi-level approvals, suggested edits and version history.
- Unlimited users on every plan, and iOS and Android apps.
- Optional listening add-on.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $49 for Planable, so Postozo is $26 a month cheaper (53% less).
- Postozo supports Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress and 11 more, which neither Metricool nor Planable lists.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (Metricool and Planable have it) and canva integration (Metricool and Planable have it).
See Postozo vs Metricool and Postozo vs Planable for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Planable review, Planable alternatives, Postozo pricing.
Sources
Is Metricool or Planable cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Planable?
Metricool lists 11 and Planable lists 9. Only Metricool: Bluesky, Twitch.
Do Metricool and Planable have an API and MCP server?
Metricool: API yes, MCP yes. Planable: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Planable?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Metricool or Planable?
It cannot be worked out exactly from the listed prices. See the cost table on this page.
Do Metricool and Planable have client reports and a link in bio page?
Client reports: Metricool yes (PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up), Planable yes (Custom reports in the paid Analytics add-on). Link in bio: Metricool yes, Planable not confirmed. Postozo includes both on every plan.
Can clients connect their own accounts in Metricool or Planable?
Metricool: not confirmed. Planable: not confirmed. Postozo has a client connect link on every plan.
Did you test Metricool and Planable?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Planable?
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