PostozoThe short answer
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools.
At 10 channels Hootsuite costs $99 a month against $299 for Sprout Social for 1 user, so Hootsuite is $200 a month cheaper (67% less). Sprout Social lists more networks (12 against 10). On the 10 features we track, they match.
Choose Hootsuite if you want the lower price for 10 channels ($99 against $299 a month). Choose Sprout Social if you post to Reddit and Snapchat and you want a longer trial (30 days).
Pricing
Both Hootsuite and Sprout Social charge per user, so a bigger team pays more on either. With 3 users on the entry plan, Hootsuite costs $297 billed yearly and Sprout Social costs $237 billed yearly a month.
Hootsuite: Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. Sprout Social: Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Hootsuite Standard | Not listed | $99 |
| Hootsuite Professional | Not listed | $199 |
| Hootsuite Advanced | Not listed | $399 |
| Hootsuite Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sprout Social Essentials | $99 | $79 |
| Sprout Social Standard | Not listed | $199 |
| Sprout Social Professional | Not listed | $299 |
| Sprout Social Advanced | Not listed | $399 |
| Sprout Social Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Hootsuite | Sprout Social | Postozo | |
|---|---|---|---|
| 5 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Essentials plan: $99 per user a month ($79 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Sprout Social costs $79 a month against $99 for Hootsuite for 1 user, so Sprout Social is $20 a month cheaper (20% less). At 10 channels Hootsuite costs $99 a month against $299 for Sprout Social for 1 user, so Hootsuite is $200 a month cheaper (67% less).
Trials and free plans
Hootsuite: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. No free plan listed.
Sprout Social: 30-day free trial, no credit card required. No free plan listed.
Features
| Feature | Hootsuite | Sprout Social | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Client approval. Hootsuite: Content approvals are on the Advanced plan and up. Sprout Social: Message approval workflows are on Professional and Advanced.
- Public API. Hootsuite: included. Sprout Social: The Sprout API is on the Advanced plan.
- MCP server. Hootsuite: MCP connectors launched in 2026 for ChatGPT, Claude and others. Sprout Social: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.
Neither confirms white label.
Networks
Hootsuite lists 10 networks and Sprout Social lists 12. They share 10 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky, WhatsApp.
| Networks | |
|---|---|
| Only on Hootsuite | None |
| Only on Sprout Social | Reddit, Snapchat |
| On Postozo but on neither | Google Business Profile, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Hootsuite
- Unified inbox with automated replies and message routing.
- Brand monitoring and social listening.
- iOS and Android apps.
Sprout Social
- Smart Inbox, review management and customer care reports.
- Keyword and location monitoring, with listening as an add-on.
- iOS and Android apps on every plan.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $99 for Hootsuite for 1 user, so Postozo is $76 a month cheaper (77% less). At 10 channels Postozo costs $23 a month against $299 for Sprout Social for 1 user, so Postozo is $276 a month cheaper (92% less).
- Postozo supports Google Business Profile, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 10 more, which neither Hootsuite nor Sprout Social lists.
- Postozo has white label, which neither confirms.
What you would give up: social inbox (Hootsuite and Sprout Social have it), bulk upload (CSV) (Hootsuite and Sprout Social have it) and mobile app (Hootsuite and Sprout Social have it).
See Postozo vs Hootsuite and Postozo vs Sprout Social for the full head to head pages.
More about each tool
Hootsuite review, Hootsuite alternatives, Sprout Social review, Sprout Social alternatives, Postozo pricing.
Sources
Questions
Is Hootsuite or Sprout Social cheaper?
At 5 channels Sprout Social costs $79 a month against $99 for Hootsuite for 1 user, so Sprout Social is $20 a month cheaper (20% less). At 10 channels Hootsuite costs $99 a month against $299 for Sprout Social for 1 user, so Hootsuite is $200 a month cheaper (67% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Hootsuite or Sprout Social?
Hootsuite lists 10 and Sprout Social lists 12. Only Sprout Social: Reddit, Snapchat.
Do Hootsuite and Sprout Social have an API and MCP server?
Hootsuite: API yes, MCP yes. Sprout Social: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Hootsuite and Sprout Social?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Hootsuite and Sprout Social?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Hootsuite or Sprout Social?
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