The short answer
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 15 features we track, Hootsuite has nothing Metricool lacks, and Metricool alone has white label and browser extension.
Choose Hootsuite if you post to WhatsApp. Choose Metricool if you post to Twitch and Google Business Profile, you need white label (Custom plan only), you need browser extension and you want a free plan.
Pricing
Hootsuite charges per user, while Metricool charges by the number of brands. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Hootsuite: Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Hootsuite Standard | Not listed | $99 |
| Hootsuite Professional | Not listed | $199 |
| Hootsuite Advanced | Not listed | $399 |
| Hootsuite Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Hootsuite | Metricool | Postozo | |
|---|---|---|---|
| 5 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Hootsuite | Metricool | Postozo |
|---|---|---|---|
| Solo | Standard: $99 a month billed yearly. Per user, for 1 person | Priced by brands, not channels or people | Standard: $19 a month ($15 billed yearly) |
| Small team | Standard: $297 a month billed yearly. Per user, for 3 people | Priced by brands, not channels or people | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Professional: $995 a month billed yearly. Per user, for 5 people; Standard covers only 10 accounts | Priced by brands, not channels or people | Pro: $39 a month ($31 billed yearly). Unlimited team members |
Trials and free plans
Hootsuite: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. No free plan listed.
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Features
| Feature | Hootsuite | Metricool | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Not confirmed | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Yes | Yes |
| Browser extension | Not confirmed | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Client approval. Hootsuite: Content approvals are on the Advanced plan and up. Metricool: Post approval system is on Advanced and up.
- White label. Hootsuite: not confirmed. Metricool: Custom plan only.
- Client reports. Hootsuite: Custom reports you can schedule and export, Professional and up. Metricool: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up.
- Link in bio page. Hootsuite: Through the OneClick.bio app, free with Hootsuite Enterprise only. Metricool: SmartLinks, on paid plans.
- Canva integration. Hootsuite: Built into the Composer. Dropbox can be connected too. Metricool: Paid plans, plus Google Drive.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), mobile app, client reports, link in bio page and canva integration.
Neither confirms client connect link.
Area by area
How Hootsuite and Metricool handle each part of the job, in the words of their own pages.
Publishing and scheduling
Hootsuite: Hootsuite posts to 10 networks and adds WhatsApp for inbox messages. Standard covers 10 social accounts; Professional and up have unlimited accounts. Bulk scheduling is not available during the trial.
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Team and client approval
Hootsuite: Pricing is per user. Content approvals and message routing are on Advanced and up.
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Inbox and replies
Hootsuite: A unified inbox is on every plan, and Professional adds automated inbox replies. Brand monitoring and social listening are part of the product.
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Analytics and reports
Hootsuite: Custom performance reports that you can schedule and export are on Professional and up.
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
AI help
Hootsuite: AI writing help is included.
Metricool: AI help is included.
Integrations and apps
Hootsuite: Canva is built into the Composer and Dropbox can be connected. Link in bio comes through the OneClick.bio app, free with Enterprise only. MCP connectors for ChatGPT, Claude and others launched in 2026.
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Networks
Hootsuite lists 10 networks and Metricool lists 11. They share 9 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky.
| Networks | |
|---|---|
| Only on Hootsuite | |
| Only on Metricool | Twitch, Google Business Profile |
| On Postozo but on neither | Reddit, Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Hootsuite
- Unified inbox with direct messages, automated replies and message routing.
- Brand monitoring and social listening.
- iOS and Android apps in the app stores.
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $99 for Hootsuite for 1 user, so Postozo is $76 a month cheaper (77% less). At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
- Postozo supports Reddit, Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium and 10 more, which neither Hootsuite nor Metricool lists.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (Hootsuite and Metricool have it) and canva integration (Hootsuite and Metricool have it).
See Postozo vs Hootsuite and Postozo vs Metricool for the full head to head pages.
More about each tool
Hootsuite review, Hootsuite alternatives, Metricool review, Metricool alternatives, Postozo pricing.
Sources
Is Hootsuite or Metricool cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Hootsuite or Metricool?
Hootsuite lists 10 and Metricool lists 11. Only Hootsuite: WhatsApp. Only Metricool: Twitch, Google Business Profile.
Do Hootsuite and Metricool have an API and MCP server?
Hootsuite: API yes, MCP yes. Metricool: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Hootsuite and Metricool?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Hootsuite or Metricool?
It cannot be worked out exactly from the listed prices. See the cost table on this page.
Do Hootsuite and Metricool have client reports and a link in bio page?
Client reports: Hootsuite yes (Custom reports you can schedule and export, Professional and up), Metricool yes (PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up). Link in bio: Hootsuite yes, Metricool yes. Postozo includes both on every plan.
Can clients connect their own accounts in Hootsuite or Metricool?
Hootsuite: not confirmed. Metricool: not confirmed. Postozo has a client connect link on every plan.
Did you test Hootsuite and Metricool?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Hootsuite or Metricool?
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