PostozoThe short answer
Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 10 features we track, Hootsuite has nothing Metricool lacks, and Metricool alone has white label.
Choose Hootsuite if you post to WhatsApp. Choose Metricool if you post to Twitch and Google Business Profile, you need white label (Custom plan only) and you want a free plan.
Pricing
Hootsuite charges per user, while Metricool charges by the number of brands. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Hootsuite: Per user (seat) per month. Monthly and annual billing both exist; annual is cheaper. Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Hootsuite Standard | Not listed | $99 |
| Hootsuite Professional | Not listed | $199 |
| Hootsuite Advanced | Not listed | $399 |
| Hootsuite Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Hootsuite | Metricool | Postozo | |
|---|---|---|---|
| 5 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Hootsuite: 14-day free trial, no credit card. Trial accounts are limited to 10 to 20 posts per day and cannot bulk schedule. No free plan listed.
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Features
| Feature | Hootsuite | Metricool | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Client approval. Hootsuite: Content approvals are on the Advanced plan and up. Metricool: Post approval system is on Advanced and up.
- White label. Hootsuite: not confirmed. Metricool: Custom plan only.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.
Networks
Hootsuite lists 10 networks and Metricool lists 11. They share 9 networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky.
| Networks | |
|---|---|
| Only on Hootsuite | |
| Only on Metricool | Twitch, Google Business Profile |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Hootsuite
- Unified inbox with automated replies and message routing.
- Brand monitoring and social listening.
- iOS and Android apps.
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $99 for Hootsuite for 1 user, so Postozo is $76 a month cheaper (77% less). At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 9 more, which neither Hootsuite nor Metricool lists.
What you would give up: social inbox (Hootsuite and Metricool have it), bulk upload (CSV) (Hootsuite and Metricool have it) and mobile app (Hootsuite and Metricool have it).
See Postozo vs Hootsuite and Postozo vs Metricool for the full head to head pages.
More about each tool
Hootsuite review, Hootsuite alternatives, Metricool review, Metricool alternatives, Postozo pricing.
Sources
Questions
Is Hootsuite or Metricool cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Hootsuite or Metricool?
Hootsuite lists 10 and Metricool lists 11. Only Hootsuite: WhatsApp. Only Metricool: Twitch, Google Business Profile.
Do Hootsuite and Metricool have an API and MCP server?
Hootsuite: API yes, MCP yes. Metricool: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Hootsuite and Metricool?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Hootsuite and Metricool?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Hootsuite or Metricool?
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