The short answer
Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Planable is a content collaboration and approval tool for social media teams and agencies.
At 10 channels Planable costs $49 a month against $299 for Sprout Social for 1 user, so Planable is $250 a month cheaper (84% less). Sprout Social lists more networks (12 against 9). On the 15 features we track, Sprout Social alone has RSS auto post and browser extension, and Planable has nothing Sprout Social lacks.
Choose Sprout Social if you post to Reddit, Snapchat, Bluesky and WhatsApp, you need RSS auto post and you need browser extension (Compose extension for Chrome, on every plan). Choose Planable if you want the lower price for 10 channels ($49 against $299 a month), you post to Google Business Profile and you want a free plan.
Pricing
Sprout Social charges per user, while Planable charges per workspace (1 brand each). The per-user tool gets more expensive as your team grows; the other does not in the same way.
Sprout Social: Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. Planable: Per workspace per month (1 workspace = 1 client, brand or location). Analytics ($14, or $12 yearly), inbox ($9, or $7.50 yearly) and listening ($99, or $82.50 yearly) are paid add-ons per workspace.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sprout Social Essentials | $99 | $79 |
| Sprout Social Standard | Not listed | $199 |
| Sprout Social Professional | Not listed | $299 |
| Sprout Social Advanced | Not listed | $399 |
| Sprout Social Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Planable Basic | $39 | $33 |
| Planable Pro | $59 | $49 |
| Planable Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Sprout Social | Planable | Postozo | |
|---|---|---|---|
| 5 channels | Essentials plan: $99 per user a month ($79 billed yearly) | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed | Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Planable costs $49 a month against $79 for Sprout Social for 1 user, so Planable is $30 a month cheaper (38% less). At 10 channels Planable costs $49 a month against $299 for Sprout Social for 1 user, so Planable is $250 a month cheaper (84% less).
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Sprout Social | Planable | Postozo |
|---|---|---|---|
| Solo | Essentials: $99 a month ($79 billed yearly). Per seat, for 1 person | Pro: $59 a month ($49 billed yearly). If all channels belong to 1 brand; unlimited users | Standard: $19 a month ($15 billed yearly) |
| Small team | Professional: $897 a month billed yearly. Per seat, for 3 people; Essentials and Standard cover only 5 profiles | Pro: $59 a month ($49 billed yearly). If all channels belong to 1 brand; unlimited users | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Professional: $1,495 a month billed yearly. Per seat, for 5 people; Essentials and Standard cover only 5 profiles | Priced per workspace (1 brand each), so it depends on how many brands the channels belong to | Pro: $39 a month ($31 billed yearly). Unlimited team members |
For 5 channels and 1 person, Planable is the lowest at $49 a month and Sprout Social the highest at $79. For 10 channels and 3 people, Planable is the lowest at $49 a month and Sprout Social the highest at $897.
Trials and free plans
Sprout Social: 30-day free trial, no credit card required. No free plan listed.
Planable: First 50 posts are free, with no time limit and no credit card. Add-ons have a 30-day free trial. Free plan: Free until you have used 50 posts.
Features
| Feature | Sprout Social | Planable | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Not confirmed | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Not confirmed | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Not confirmed | Not confirmed | Yes |
| Browser extension | Yes | Not confirmed | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Not confirmed | Yes |
Plan limits on key features
- Social inbox. Sprout Social: included. Planable: Paid add-on.
- Analytics. Sprout Social: included. Planable: Paid add-on.
- Public API. Sprout Social: The Sprout API is on the Advanced plan. Planable: Pro plan and up.
- MCP server. Sprout Social: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Planable: included.
- Client reports. Sprout Social: Presentation-ready reports shared by link, Professional and up. Planable: Custom reports in the paid Analytics add-on.
- Browser extension. Sprout Social: Compose extension for Chrome, on every plan. Planable: not confirmed.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, bulk upload (CSV), mobile app, client reports and canva integration.
Neither confirms white label, link in bio page and client connect link.
Area by area
How Sprout Social and Planable handle each part of the job, in the words of their own pages.
Publishing and scheduling
Sprout Social: Sprout posts to 12 networks and uses WhatsApp for inbox messages. CSV bulk scheduling of up to 350 posts and automated feed publishing are on Professional and Advanced.
Planable: Planable posts to 9 networks. Posts are capped per workspace per month: 60 on Basic, 150 on Pro and unlimited on Enterprise. Posts can be imported from a CSV file.
Team and client approval
Sprout Social: Pricing is per seat. Message approval workflows are on Professional and Advanced.
Planable: Approval is the core: optional, required and multi-level approvals, suggested edits and version history. Every plan has unlimited users, and 1 workspace is 1 client, brand or location.
Inbox and replies
Sprout Social: The Smart Inbox is the center of Sprout, with review management, and Advanced adds sentiment in the Smart Inbox and Reviews.
Planable: The inbox is a paid add-on at $9 a month per workspace ($7.50 yearly).
Analytics and reports
Sprout Social: Professional and up include presentation-ready reports that you share by link.
Planable: Analytics, with custom reports, is a paid add-on at $14 a month per workspace ($12 yearly).
AI help
Sprout Social: AI help is included.
Planable: AI help is included.
Integrations and apps
Sprout Social: Canva designs can be sent into Sprout as draft posts, Google Drive and Dropbox can be connected, and the Compose extension for Chrome works on every plan. The API is on Advanced, and Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.
Planable: Canva is listed in its integrations, there are iOS and Android apps, and the public API starts on Pro. Listening is a $99 a month add-on.
Networks
Sprout Social lists 12 networks and Planable lists 9. They share 8 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube.
| Networks | |
|---|---|
| Only on Sprout Social | Reddit, Snapchat, Bluesky, WhatsApp |
| Only on Planable | Google Business Profile |
| On Postozo but on neither | Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Sprout Social
- Smart Inbox with messages, review management and customer care reports.
- Keyword and location monitoring, with listening as an add-on.
- iOS and Android apps on every plan, in the app stores.
Planable
- Deep approval tooling: optional, required and multi-level approvals, suggested edits and version history.
- Unlimited users on every plan, and iOS and Android apps.
- Optional listening add-on.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $299 for Sprout Social for 1 user, so Postozo is $276 a month cheaper (92% less). At 10 channels Postozo costs $23 a month against $49 for Planable, so Postozo is $26 a month cheaper (53% less).
- Postozo supports Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, Tumblr and 10 more, which neither Sprout Social nor Planable lists.
- Postozo has white label, which neither confirms.
- Postozo has link in bio page, which neither confirms.
- Postozo has client connect link, which neither confirms.
What you would give up: social inbox (Sprout Social and Planable have it) and canva integration (Sprout Social and Planable have it).
See Postozo vs Sprout Social and Postozo vs Planable for the full head to head pages.
More about each tool
Sprout Social review, Sprout Social alternatives, Planable review, Planable alternatives, Postozo pricing.
Sources
Is Sprout Social or Planable cheaper?
At 5 channels Planable costs $49 a month against $79 for Sprout Social for 1 user, so Planable is $30 a month cheaper (38% less). At 10 channels Planable costs $49 a month against $299 for Sprout Social for 1 user, so Planable is $250 a month cheaper (84% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Sprout Social or Planable?
Sprout Social lists 12 and Planable lists 9. Only Sprout Social: Reddit, Snapchat, Bluesky, WhatsApp. Only Planable: Google Business Profile.
Do Sprout Social and Planable have an API and MCP server?
Sprout Social: API yes, MCP yes. Planable: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Sprout Social and Planable?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Sprout Social or Planable?
For 10 channels and 3 people, Planable is the lowest at $49 a month and Sprout Social the highest at $897.
Do Sprout Social and Planable have client reports and a link in bio page?
Client reports: Sprout Social yes (Presentation-ready reports shared by link, Professional and up), Planable yes (Custom reports in the paid Analytics add-on). Link in bio: Sprout Social not confirmed, Planable not confirmed. Postozo includes both on every plan.
Can clients connect their own accounts in Sprout Social or Planable?
Sprout Social: not confirmed. Planable: not confirmed. Postozo has a client connect link on every plan.
Did you test Sprout Social and Planable?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Sprout Social or Planable?
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