PostozoThe short answer
Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support.
At 10 channels Vista Social costs $79.17 a month against $299 for Sprout Social for 1 user, so Vista Social is $219.83 a month cheaper (74% less). Vista Social lists more networks (13 against 12). On the 10 features we track, Sprout Social has nothing Vista Social lacks, and Vista Social alone has white label.
Choose Sprout Social if you post to WhatsApp and you want a longer trial (30 days). Choose Vista Social if you want the lower price for 10 channels ($79.17 against $299 a month), you post to Tumblr and Google Business Profile and you need white label (Advanced plan and up).
Pricing
Sprout Social charges per user, while Vista Social charges a flat price per plan. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Sprout Social: Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. Vista Social: Flat price per plan, set by profiles and users. Yearly billing saves 20%. X is a paid add-on at $29/mo.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sprout Social Essentials | $99 | $79 |
| Sprout Social Standard | Not listed | $199 |
| Sprout Social Professional | Not listed | $299 |
| Sprout Social Advanced | Not listed | $399 |
| Sprout Social Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Vista Social Professional | $99 | $79.17 |
| Vista Social Advanced | $199 | $159.17 |
| Vista Social Scale | $449 | $359.17 |
| Vista Social Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Sprout Social | Vista Social | Postozo | |
|---|---|---|---|
| 5 channels | Essentials plan: $99 per user a month ($79 billed yearly) | Professional plan: $99 a month ($79.17 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed | Professional plan: $99 a month ($79.17 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Sprout Social costs $79 a month against $79.17 for Vista Social for 1 user, so Sprout Social is $0.17 a month cheaper (0% less). At 10 channels Vista Social costs $79.17 a month against $299 for Sprout Social for 1 user, so Vista Social is $219.83 a month cheaper (74% less).
Trials and free plans
Sprout Social: 30-day free trial, no credit card required. No free plan listed.
Vista Social: 14-day free trial, no credit card needed. No free plan listed.
Features
| Feature | Sprout Social | Vista Social | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Public API. Sprout Social: The Sprout API is on the Advanced plan. Vista Social: API access is arranged through your Customer Success Manager.
- MCP server. Sprout Social: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Vista Social: included.
- White label. Sprout Social: not confirmed. Vista Social: Advanced plan and up.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.
Networks
Sprout Social lists 12 networks and Vista Social lists 13. They share 11 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube, Reddit, Snapchat, Bluesky.
| Networks | |
|---|---|
| Only on Sprout Social | |
| Only on Vista Social | Tumblr, Google Business Profile |
| On Postozo but on neither | Mastodon, Telegram, Discord, Slack, WordPress, Medium, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Sprout Social
- Smart Inbox, review management and customer care reports.
- Keyword and location monitoring, with listening as an add-on.
- iOS and Android apps on every plan.
Vista Social
- Social inbox, DM automations and review management on every plan.
- White label on Advanced and up.
- Mobile and desktop apps and browser extensions.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $299 for Sprout Social for 1 user, so Postozo is $276 a month cheaper (92% less). At 10 channels Postozo costs $23 a month against $79.17 for Vista Social, so Postozo is $56.17 a month cheaper (71% less).
- Postozo supports Mastodon, Telegram, Discord, Slack, WordPress, Medium, DEV, Hashnode and 8 more, which neither Sprout Social nor Vista Social lists.
What you would give up: social inbox (Sprout Social and Vista Social have it), bulk upload (CSV) (Sprout Social and Vista Social have it) and mobile app (Sprout Social and Vista Social have it).
See Postozo vs Sprout Social and Postozo vs Vista Social for the full head to head pages.
More about each tool
Sprout Social review, Sprout Social alternatives, Vista Social review, Vista Social alternatives, Postozo pricing.
Sources
Questions
Is Sprout Social or Vista Social cheaper?
At 5 channels Sprout Social costs $79 a month against $79.17 for Vista Social for 1 user, so Sprout Social is $0.17 a month cheaper (0% less). At 10 channels Vista Social costs $79.17 a month against $299 for Sprout Social for 1 user, so Vista Social is $219.83 a month cheaper (74% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Sprout Social or Vista Social?
Sprout Social lists 12 and Vista Social lists 13. Only Sprout Social: WhatsApp. Only Vista Social: Tumblr, Google Business Profile.
Do Sprout Social and Vista Social have an API and MCP server?
Sprout Social: API yes, MCP yes. Vista Social: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Sprout Social and Vista Social?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Sprout Social and Vista Social?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Sprout Social or Vista Social?
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