The short answer
Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support.
At 10 channels Vista Social costs $79.17 a month against $299 for Sprout Social for 1 user, so Vista Social is $219.83 a month cheaper (74% less). Vista Social lists more networks (13 against 12). On the 15 features we track, Sprout Social has nothing Vista Social lacks, and Vista Social alone has white label, link in bio page and client connect link.
Choose Sprout Social if you post to WhatsApp and you want a longer trial (30 days). Choose Vista Social if you want the lower price for 10 channels ($79.17 against $299 a month), you post to Tumblr and Google Business Profile, you need white label (Advanced plan and up), you need link in bio page (Vista Page, on every plan) and you need client connect link.
Pricing
Sprout Social charges per user, while Vista Social charges a flat price per plan. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Sprout Social: Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. Vista Social: Flat price per plan, set by profiles and users. Yearly billing saves 20%. X is a paid add-on at $29/mo.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sprout Social Essentials | $99 | $79 |
| Sprout Social Standard | Not listed | $199 |
| Sprout Social Professional | Not listed | $299 |
| Sprout Social Advanced | Not listed | $399 |
| Sprout Social Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Vista Social Professional | $99 | $79.17 |
| Vista Social Advanced | $199 | $159.17 |
| Vista Social Scale | $449 | $359.17 |
| Vista Social Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Sprout Social | Vista Social | Postozo | |
|---|---|---|---|
| 5 channels | Essentials plan: $99 per user a month ($79 billed yearly) | Professional plan: $99 a month ($79.17 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed | Professional plan: $99 a month ($79.17 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels Sprout Social costs $79 a month against $79.17 for Vista Social for 1 user, so Sprout Social is $0.17 a month cheaper (0% less). At 10 channels Vista Social costs $79.17 a month against $299 for Sprout Social for 1 user, so Vista Social is $219.83 a month cheaper (74% less).
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Sprout Social | Vista Social | Postozo |
|---|---|---|---|
| Solo | Essentials: $99 a month ($79 billed yearly). Per seat, for 1 person | Professional: $99 a month ($79.17 billed yearly). 15 profiles, 2 users | Standard: $19 a month ($15 billed yearly) |
| Small team | Professional: $897 a month billed yearly. Per seat, for 3 people; Essentials and Standard cover only 5 profiles | Advanced: $199 a month ($159.17 billed yearly). 30 profiles, 3 users | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Professional: $1,495 a month billed yearly. Per seat, for 5 people; Essentials and Standard cover only 5 profiles | No listed plan fits | Pro: $39 a month ($31 billed yearly). Unlimited team members |
For 5 channels and 1 person, Sprout Social is the lowest at $79 a month and Vista Social the highest at $79.17. For 10 channels and 3 people, Vista Social is the lowest at $159.17 a month and Sprout Social the highest at $897.
Trials and free plans
Sprout Social: 30-day free trial, no credit card required. No free plan listed.
Vista Social: 14-day free trial, no credit card needed. No free plan listed.
Features
| Feature | Sprout Social | Vista Social | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Not confirmed | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Not confirmed | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Yes | Yes |
Plan limits on key features
- Public API. Sprout Social: The Sprout API is on the Advanced plan. Vista Social: API access is arranged through your Customer Success Manager.
- MCP server. Sprout Social: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Vista Social: included.
- White label. Sprout Social: not confirmed. Vista Social: Advanced plan and up.
- Client reports. Sprout Social: Presentation-ready reports shared by link, Professional and up. Vista Social: Download and schedule reports on every plan.
- Link in bio page. Sprout Social: not confirmed. Vista Social: Vista Page, on every plan.
- Browser extension. Sprout Social: Compose extension for Chrome, on every plan. Vista Social: included.
- Canva integration. Sprout Social: Canva designs arrive in Sprout as draft posts. Google Drive and Dropbox can be connected too. Vista Social: Every plan, plus Google Drive, OneDrive and Dropbox.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), mobile app, client reports, browser extension and canva integration.
Area by area
How Sprout Social and Vista Social handle each part of the job, in the words of their own pages.
Publishing and scheduling
Sprout Social: Sprout posts to 12 networks and uses WhatsApp for inbox messages. CSV bulk scheduling of up to 350 posts and automated feed publishing are on Professional and Advanced.
Vista Social: Vista Social posts to 13 networks, including Reddit, Snapchat and Tumblr. X is a $29 a month add-on. Bulk scheduling is included.
Team and client approval
Sprout Social: Pricing is per seat. Message approval workflows are on Professional and Advanced.
Vista Social: Plans include 2 to 4 users before Enterprise. Multi-stage approvals are not on Professional.
Inbox and replies
Sprout Social: The Smart Inbox is the center of Sprout, with review management, and Advanced adds sentiment in the Smart Inbox and Reviews.
Vista Social: A social inbox with DM automations and review management is on every plan.
Analytics and reports
Sprout Social: Professional and up include presentation-ready reports that you share by link.
Vista Social: Reports can be downloaded and scheduled, and white label starts on Advanced.
AI help
Sprout Social: AI help is included.
Vista Social: Professional includes 1,000 AI credits a month.
Integrations and apps
Sprout Social: Canva designs can be sent into Sprout as draft posts, Google Drive and Dropbox can be connected, and the Compose extension for Chrome works on every plan. The API is on Advanced, and Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.
Vista Social: Vista Page (a link in bio tool), Canva, Google Drive, OneDrive and Dropbox, an external profile connection link for clients, browser extensions, and mobile and desktop apps. API access is arranged through a Customer Success Manager, and Vista Social lists an MCP.
Networks
Sprout Social lists 12 networks and Vista Social lists 13. They share 11 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube, Reddit, Snapchat, Bluesky.
| Networks | |
|---|---|
| Only on Sprout Social | |
| Only on Vista Social | Tumblr, Google Business Profile |
| On Postozo but on neither | Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Twitch, Kick |
Strengths from each side
Sprout Social
- Smart Inbox with messages, review management and customer care reports.
- Keyword and location monitoring, with listening as an add-on.
- iOS and Android apps on every plan, in the app stores.
Vista Social
- Social inbox, DM automations and review management on every plan.
- White label on Advanced and up.
- Mobile and desktop apps in the app stores, and browser extensions.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $299 for Sprout Social for 1 user, so Postozo is $276 a month cheaper (92% less). At 10 channels Postozo costs $23 a month against $79.17 for Vista Social, so Postozo is $56.17 a month cheaper (71% less).
- Postozo supports Mastodon, Telegram, SMS, Discord, Slack, WordPress, Medium, DEV and 9 more, which neither Sprout Social nor Vista Social lists.
What you would give up: social inbox (Sprout Social and Vista Social have it) and canva integration (Sprout Social and Vista Social have it).
See Postozo vs Sprout Social and Postozo vs Vista Social for the full head to head pages.
More about each tool
Sprout Social review, Sprout Social alternatives, Vista Social review, Vista Social alternatives, Postozo pricing.
Sources
Is Sprout Social or Vista Social cheaper?
At 5 channels Sprout Social costs $79 a month against $79.17 for Vista Social for 1 user, so Sprout Social is $0.17 a month cheaper (0% less). At 10 channels Vista Social costs $79.17 a month against $299 for Sprout Social for 1 user, so Vista Social is $219.83 a month cheaper (74% less). Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Sprout Social or Vista Social?
Sprout Social lists 12 and Vista Social lists 13. Only Sprout Social: WhatsApp. Only Vista Social: Tumblr, Google Business Profile.
Do Sprout Social and Vista Social have an API and MCP server?
Sprout Social: API yes, MCP yes. Vista Social: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Sprout Social and Vista Social?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Sprout Social or Vista Social?
For 10 channels and 3 people, Vista Social is the lowest at $159.17 a month and Sprout Social the highest at $897.
Do Sprout Social and Vista Social have client reports and a link in bio page?
Client reports: Sprout Social yes (Presentation-ready reports shared by link, Professional and up), Vista Social yes (Download and schedule reports on every plan). Link in bio: Sprout Social not confirmed, Vista Social yes. Postozo includes both on every plan.
Can clients connect their own accounts in Sprout Social or Vista Social?
Sprout Social: not confirmed. Vista Social: yes, external profile connection link. Postozo has a client connect link on every plan.
Did you test Sprout Social and Vista Social?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Sprout Social or Vista Social?
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