PostozoThe short answer
Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Sprout Social lists more networks (12 against 11). On the 10 features we track, Sprout Social has nothing Metricool lacks, and Metricool alone has white label.
Choose Sprout Social if you post to Reddit, Snapchat and WhatsApp. Choose Metricool if you post to Twitch and Google Business Profile, you need white label (Custom plan only) and you want a free plan.
Pricing
Sprout Social charges per user, while Metricool charges by the number of brands. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Sprout Social: Per seat (user) per month. Prices shown are for annual billing; only Essentials shows a monthly-billed price. Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sprout Social Essentials | $99 | $79 |
| Sprout Social Standard | Not listed | $199 |
| Sprout Social Professional | Not listed | $299 |
| Sprout Social Advanced | Not listed | $399 |
| Sprout Social Enterprise | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Sprout Social | Metricool | Postozo | |
|---|---|---|---|
| 5 channels | Essentials plan: $99 per user a month ($79 billed yearly) | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Sprout Social: 30-day free trial, no credit card required. No free plan listed.
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Features
| Feature | Sprout Social | Metricool | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Not confirmed | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Public API. Sprout Social: The Sprout API is on the Advanced plan. Metricool: API access is on Advanced and up.
- MCP server. Sprout Social: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported. Metricool: included.
- White label. Sprout Social: not confirmed. Metricool: Custom plan only.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV) and mobile app.
Networks
Sprout Social lists 12 networks and Metricool lists 11. They share 9 networks: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, YouTube, Bluesky.
| Networks | |
|---|---|
| Only on Sprout Social | Reddit, Snapchat, WhatsApp |
| Only on Metricool | Twitch, Google Business Profile |
| On Postozo but on neither | Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Sprout Social
- Smart Inbox, review management and customer care reports.
- Keyword and location monitoring, with listening as an add-on.
- iOS and Android apps on every plan.
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels Postozo costs $23 a month against $299 for Sprout Social for 1 user, so Postozo is $276 a month cheaper (92% less). At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
- Postozo supports Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV and 8 more, which neither Sprout Social nor Metricool lists.
What you would give up: social inbox (Sprout Social and Metricool have it), bulk upload (CSV) (Sprout Social and Metricool have it) and mobile app (Sprout Social and Metricool have it).
See Postozo vs Sprout Social and Postozo vs Metricool for the full head to head pages.
More about each tool
Sprout Social review, Sprout Social alternatives, Metricool review, Metricool alternatives, Postozo pricing.
Sources
Questions
Is Sprout Social or Metricool cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Sprout Social or Metricool?
Sprout Social lists 12 and Metricool lists 11. Only Sprout Social: Reddit, Snapchat, WhatsApp. Only Metricool: Twitch, Google Business Profile.
Do Sprout Social and Metricool have an API and MCP server?
Sprout Social: API yes, MCP yes. Metricool: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Sprout Social and Metricool?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Sprout Social and Metricool?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Sprout Social or Metricool?
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