The short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Vista Social lists more networks (13 against 11). On the 15 features we track, Metricool has nothing Vista Social lacks, and Vista Social alone has client connect link.
Choose Metricool if you post to Twitch and you want a free plan. Choose Vista Social if you post to Reddit, Snapchat and Tumblr and you need client connect link.
Pricing
Metricool charges by the number of brands, while Vista Social charges a flat price per plan. Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Vista Social: Flat price per plan, set by profiles and users. Yearly billing saves 20%. X is a paid add-on at $29/mo.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Vista Social Professional | $99 | $79.17 |
| Vista Social Advanced | $199 | $159.17 |
| Vista Social Scale | $449 | $359.17 |
| Vista Social Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Vista Social | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Professional plan: $99 a month ($79.17 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Professional plan: $99 a month ($79.17 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Metricool | Vista Social | Postozo |
|---|---|---|---|
| Solo | Priced by brands, not channels or people | Professional: $99 a month ($79.17 billed yearly). 15 profiles, 2 users | Standard: $19 a month ($15 billed yearly) |
| Small team | Priced by brands, not channels or people | Advanced: $199 a month ($159.17 billed yearly). 30 profiles, 3 users | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Priced by brands, not channels or people | No listed plan fits | Pro: $39 a month ($31 billed yearly). Unlimited team members |
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Vista Social: 14-day free trial, no credit card needed. No free plan listed.
Features
| Feature | Metricool | Vista Social | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Yes | Yes |
Plan limits on key features
- Public API. Metricool: API access is on Advanced and up. Vista Social: API access is arranged through your Customer Success Manager.
- White label. Metricool: Custom plan only. Vista Social: Advanced plan and up.
- Client reports. Metricool: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Vista Social: Download and schedule reports on every plan.
- Link in bio page. Metricool: SmartLinks, on paid plans. Vista Social: Vista Page, on every plan.
- Canva integration. Metricool: Paid plans, plus Google Drive. Vista Social: Every plan, plus Google Drive, OneDrive and Dropbox.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), white label, mobile app, client reports, link in bio page, browser extension and canva integration.
Area by area
How Metricool and Vista Social handle each part of the job, in the words of their own pages.
Publishing and scheduling
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Vista Social: Vista Social posts to 13 networks, including Reddit, Snapchat and Tumblr. X is a $29 a month add-on. Bulk scheduling is included.
Team and client approval
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Vista Social: Plans include 2 to 4 users before Enterprise. Multi-stage approvals are not on Professional.
Inbox and replies
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Vista Social: A social inbox with DM automations and review management is on every plan.
Analytics and reports
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
Vista Social: Reports can be downloaded and scheduled, and white label starts on Advanced.
AI help
Metricool: AI help is included.
Vista Social: Professional includes 1,000 AI credits a month.
Integrations and apps
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Vista Social: Vista Page (a link in bio tool), Canva, Google Drive, OneDrive and Dropbox, an external profile connection link for clients, browser extensions, and mobile and desktop apps. API access is arranged through a Customer Success Manager, and Vista Social lists an MCP.
Networks
Metricool lists 11 networks and Vista Social lists 13. They share 10 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Twitch |
| Only on Vista Social | Reddit, Snapchat, Tumblr |
| On Postozo but on neither | Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress, Medium, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores.
Vista Social
- Social inbox, DM automations and review management on every plan.
- White label on Advanced and up.
- Mobile and desktop apps in the app stores, and browser extensions.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $79.17 for Vista Social, so Postozo is $56.17 a month cheaper (71% less).
- Postozo supports Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress, Medium and 9 more, which neither Metricool nor Vista Social lists.
What you would give up: social inbox (Metricool and Vista Social have it) and canva integration (Metricool and Vista Social have it).
See Postozo vs Metricool and Postozo vs Vista Social for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Vista Social review, Vista Social alternatives, Postozo pricing.
Sources
Is Metricool or Vista Social cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Vista Social?
Metricool lists 11 and Vista Social lists 13. Only Metricool: Twitch. Only Vista Social: Reddit, Snapchat, Tumblr.
Do Metricool and Vista Social have an API and MCP server?
Metricool: API yes, MCP yes. Vista Social: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Vista Social?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Metricool or Vista Social?
It cannot be worked out exactly from the listed prices. See the cost table on this page.
Do Metricool and Vista Social have client reports and a link in bio page?
Client reports: Metricool yes (PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up), Vista Social yes (Download and schedule reports on every plan). Link in bio: Metricool yes, Vista Social yes. Postozo includes both on every plan.
Can clients connect their own accounts in Metricool or Vista Social?
Metricool: not confirmed. Vista Social: yes, external profile connection link. Postozo has a client connect link on every plan.
Did you test Metricool and Vista Social?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Vista Social?
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