PostozoThe short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Vista Social lists more networks (13 against 11). On the 10 features we track, they match.
Choose Metricool if you post to Twitch and you want a free plan. Choose Vista Social if you post to Reddit, Snapchat and Tumblr.
Pricing
Metricool charges by the number of brands, while Vista Social charges a flat price per plan. Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Vista Social: Flat price per plan, set by profiles and users. Yearly billing saves 20%. X is a paid add-on at $29/mo.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Vista Social Professional | $99 | $79.17 |
| Vista Social Advanced | $199 | $159.17 |
| Vista Social Scale | $449 | $359.17 |
| Vista Social Enterprise | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Vista Social | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Professional plan: $99 a month ($79.17 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Professional plan: $99 a month ($79.17 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Vista Social: 14-day free trial, no credit card needed. No free plan listed.
Features
| Feature | Metricool | Vista Social | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Public API. Metricool: API access is on Advanced and up. Vista Social: API access is arranged through your Customer Success Manager.
- White label. Metricool: Custom plan only. Vista Social: Advanced plan and up.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), white label and mobile app.
Networks
Metricool lists 11 networks and Vista Social lists 13. They share 10 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Twitch |
| Only on Vista Social | Reddit, Snapchat, Tumblr |
| On Postozo but on neither | Mastodon, Telegram, Discord, Slack, WordPress, Medium, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Vista Social
- Social inbox, DM automations and review management on every plan.
- White label on Advanced and up.
- Mobile and desktop apps and browser extensions.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $79.17 for Vista Social, so Postozo is $56.17 a month cheaper (71% less).
- Postozo supports Mastodon, Telegram, Discord, Slack, WordPress, Medium, DEV, Hashnode and 7 more, which neither Metricool nor Vista Social lists.
What you would give up: social inbox (Metricool and Vista Social have it), bulk upload (CSV) (Metricool and Vista Social have it) and mobile app (Metricool and Vista Social have it).
See Postozo vs Metricool and Postozo vs Vista Social for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Vista Social review, Vista Social alternatives, Postozo pricing.
Sources
Questions
Is Metricool or Vista Social cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Vista Social?
Metricool lists 11 and Vista Social lists 13. Only Metricool: Twitch. Only Vista Social: Reddit, Snapchat, Tumblr.
Do Metricool and Vista Social have an API and MCP server?
Metricool: API yes, MCP yes. Vista Social: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Vista Social?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Metricool and Vista Social?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Vista Social?
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