PostozoThe short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Agorapulse is a social media management tool known for its social inbox, reporting and ROI tracking.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 10 features we track, they match.
Choose Metricool if you post to Twitch. Choose Agorapulse if its way of working suits you: teams that live in the social inbox and need reporting that ties social to ROI.
Pricing
Metricool charges by the number of brands, while Agorapulse charges per user. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Agorapulse: Per user per month. Extra profiles cost $15/mo ($10/mo yearly). Yearly billing saves up to 20%.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Agorapulse Standard | $99 | $79 |
| Agorapulse Professional | $149 | $119 |
| Agorapulse Advanced | $199 | $149 |
| Agorapulse Custom | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Agorapulse | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $99 per user a month ($79 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $99 per user a month ($79 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Agorapulse: 30-day free trial, no credit card required. Free plan: Yes, after the trial you can keep using a free plan. Limits are not stated on the pricing page.
Features
| Feature | Metricool | Agorapulse | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Client approval. Metricool: Post approval system is on Advanced and up. Agorapulse: Professional plan and up.
- Public API. Metricool: API access is on Advanced and up. Agorapulse: Custom plan only.
- White label. Metricool: Custom plan only. Agorapulse: White-label reporting (reports with your logo and colors).
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), white label and mobile app.
Networks
Metricool lists 11 networks and Agorapulse lists 10. They share 10 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Twitch |
| Only on Agorapulse | None |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Agorapulse
- Full social inbox with assignments, saved replies and moderation rules.
- ROI and competitor reporting with white-label report exports.
- iOS and Android apps.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $79 for Agorapulse for 1 user, so Postozo is $56 a month cheaper (71% less).
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 9 more, which neither Metricool nor Agorapulse lists.
What you would give up: social inbox (Metricool and Agorapulse have it), bulk upload (CSV) (Metricool and Agorapulse have it) and mobile app (Metricool and Agorapulse have it).
See Postozo vs Metricool and Postozo vs Agorapulse for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Agorapulse review, Agorapulse alternatives, Postozo pricing.
Sources
Questions
Is Metricool or Agorapulse cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Agorapulse?
Metricool lists 11 and Agorapulse lists 10. Only Metricool: Twitch.
Do Metricool and Agorapulse have an API and MCP server?
Metricool: API yes, MCP yes. Agorapulse: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Agorapulse?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Metricool and Agorapulse?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Agorapulse?
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