The short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Agorapulse is a social media management tool known for its social inbox, reporting and ROI tracking.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 15 features we track, Metricool has nothing Agorapulse lacks, and Agorapulse alone has client connect link.
Choose Metricool if you post to Twitch. Choose Agorapulse if you need client connect link.
Pricing
Metricool charges by the number of brands, while Agorapulse charges per user. The per-user tool gets more expensive as your team grows; the other does not in the same way.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Agorapulse: Per user per month. Extra profiles cost $15/mo ($10/mo yearly). Yearly billing saves up to 20%.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Agorapulse Standard | $99 | $79 |
| Agorapulse Professional | $149 | $119 |
| Agorapulse Advanced | $199 | $149 |
| Agorapulse Custom | Not listed | Not listed |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Agorapulse | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $99 per user a month ($79 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Standard plan: $99 per user a month ($79 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Metricool | Agorapulse | Postozo |
|---|---|---|---|
| Solo | Priced by brands, not channels or people | Standard: $99 a month ($79 billed yearly). Per user, 10 profiles included | Standard: $19 a month ($15 billed yearly) |
| Small team | Priced by brands, not channels or people | Standard: $297 a month ($237 billed yearly). Per user, 10 profiles included | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Priced by brands, not channels or people | Standard: $720 a month ($545 billed yearly). Per user, 10 profiles included, plus 15 extra profiles | Pro: $39 a month ($31 billed yearly). Unlimited team members |
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Agorapulse: 30-day free trial, no credit card required. Free plan: Yes, after the trial you can keep using a free plan. Limits are not stated on the pricing page.
Features
| Feature | Metricool | Agorapulse | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Yes | Yes |
Plan limits on key features
- Client approval. Metricool: Post approval system is on Advanced and up. Agorapulse: Professional plan and up.
- Public API. Metricool: API access is on Advanced and up. Agorapulse: Custom plan only.
- White label. Metricool: Custom plan only. Agorapulse: White-label reporting (reports with your logo and colors).
- Client reports. Metricool: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Agorapulse: PDF or CSV export with your logo and colors on every plan; automatic report emails on Advanced and up.
- Link in bio page. Metricool: SmartLinks, on paid plans. Agorapulse: PulseLink in bio, Professional and up.
- Canva integration. Metricool: Paid plans, plus Google Drive. Agorapulse: Professional and up, plus Google Drive on every plan.
Both list client approval, social inbox, analytics, AI writing help, public API, MCP server, RSS auto post, bulk upload (CSV), white label, mobile app, client reports, link in bio page, browser extension and canva integration.
Area by area
How Metricool and Agorapulse handle each part of the job, in the words of their own pages.
Publishing and scheduling
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Agorapulse: Agorapulse posts to 10 networks. CSV bulk scheduling of up to 200 posts, and RSS import through the bulk publisher, are on Advanced and up.
Team and client approval
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Agorapulse: Pricing is per user, with 10 profiles per plan and extra profiles at $15 a month ($10 yearly). Approvals start on Professional.
Inbox and replies
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Agorapulse: The social inbox covers comments, DMs and reviews from all networks, with saved replies and moderation rules.
Analytics and reports
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
Agorapulse: Reports export as PDF or CSV with your logo and colors on every plan; automatic report emails and ROI reporting are on Advanced and up.
AI help
Metricool: AI help is included.
Agorapulse: AI help is included.
Integrations and apps
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Agorapulse: PulseLink in bio and Canva are on Professional and up, Google Drive works on every plan, a Chrome extension sends pages to the publisher, and the Profile Connector (Advanced and up) lets clients connect their own profiles. API access is on Custom only; a self-hosted MCP connects ChatGPT or Claude.
Networks
Metricool lists 11 networks and Agorapulse lists 10. They share 10 networks: Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Twitch |
| Only on Agorapulse | None |
| On Postozo but on neither | Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores.
Agorapulse
- Full social inbox with direct messages, saved replies and moderation rules.
- ROI and competitor reporting with white-label report exports.
- iOS and Android apps in the app stores.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $79 for Agorapulse for 1 user, so Postozo is $56 a month cheaper (71% less).
- Postozo supports Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress and 11 more, which neither Metricool nor Agorapulse lists.
What you would give up: social inbox (Metricool and Agorapulse have it) and canva integration (Metricool and Agorapulse have it).
See Postozo vs Metricool and Postozo vs Agorapulse for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Agorapulse review, Agorapulse alternatives, Postozo pricing.
Sources
Is Metricool or Agorapulse cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Agorapulse?
Metricool lists 11 and Agorapulse lists 10. Only Metricool: Twitch.
Do Metricool and Agorapulse have an API and MCP server?
Metricool: API yes, MCP yes. Agorapulse: API yes, MCP yes. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Agorapulse?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Metricool or Agorapulse?
It cannot be worked out exactly from the listed prices. See the cost table on this page.
Do Metricool and Agorapulse have client reports and a link in bio page?
Client reports: Metricool yes (PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up), Agorapulse yes (PDF or CSV export with your logo and colors on every plan; automatic report emails on Advanced and up). Link in bio: Metricool yes, Agorapulse yes. Postozo includes both on every plan.
Can clients connect their own accounts in Metricool or Agorapulse?
Metricool: not confirmed. Agorapulse: yes, profile Connector, Advanced and up. Postozo has a client connect link on every plan.
Did you test Metricool and Agorapulse?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Agorapulse?
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