Best Metricool alternatives in 2026

What Metricool is and what it costs

Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Metricool is best for marketers who want analytics, ads reporting and scheduling in one place, starting free.

Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. It starts at $25 a month ($20 billed yearly). Cheapest option for 5 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. For 10 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. Free trial: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.

Why people look for a Metricool alternative

• X costs extra. Metricool charges $10 a month for each connected X account, and LinkedIn needs a paid plan.
• Post limits. Free: 20 posts per month, 30 days of analytics.
• Key features sit on higher plans. White label: Custom plan only. Client reports: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Link in bio page: SmartLinks, on paid plans. Canva integration: Paid plans, plus Google Drive.
• Networks. Metricool lists 11 networks. It does not list Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, WordPress and 11 more.

What Metricool does well

A fair list should say what you would give up. From Metricool's own pages:

• Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
• Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
• iOS and Android apps in the app stores.
• Client approval is included: a client or manager approves a post before it goes out.
• Social inbox is included: you reply to comments and messages from inside the tool.
• Analytics is included: you see results for each account and post.

Metricool alternatives at a glance

From = the entry price. 10 channels = the lowest listed price per month for 10 channels, with yearly billing where offered. A star means the price has a condition, explained in each tool's section below.

The 12 best Metricool alternatives

1. Postozo (our product)

Postozo is a social media scheduler for teams and agencies. It publishes to 30 channel types from 1 calendar, with client review links, team roles, AI writing help, analytics, a public API and an MCP server. Pricing is flat per plan with unlimited posts. Best for: agencies and teams that want client approval and many channels at a flat price.

Price. From $19 a month ($15 billed yearly), priced flat per plan. 5 channels: Standard plan: $19 a month ($15 billed yearly). 10 channels: Team plan: $29 a month ($23 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Postozo lists 30 networks (30 channel types, because LinkedIn profiles and Pages and the 2 Instagram sign-ins count separately) against 11 for Metricool. It adds Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord and 13 more. It covers every network Metricool lists. On the 15 features we track, Postozo has 1 that Metricool lacks or does not confirm, and lacks 2 that Metricool has.

Where Postozo beats Metricool

• Client approval is on every Postozo plan from $19 a month, and team members start on Team at $29; on Metricool they need Advanced, from $67 a month ($53 yearly).
• X is included in Postozo's 30 networks; Metricool charges $10 a month per X account.
• Postozo supports 30 networks, including Mastodon, Reddit, Telegram and WordPress, against 11 listed by Metricool.

Where Metricool beats Postozo

• Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
• Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
• iOS and Android apps in the app stores. Postozo is installed from the browser instead.

Watch out for

• No social inbox: answer comments and messages in each network's own app.
• No social listening, and no App Store or Google Play app: the app installs from the browser.
• No free plan. The 7-day trial needs no card.
• Standard ($19) is for 1 person; team members start on Team.

More: Postozo vs Metricool, Postozo pricing, all features.

2. Postiz

Postiz is an open-source social media scheduler known for its AI agent, MCP server and CLI that let tools like Claude and ChatGPT schedule posts. Best for: Developers and AI-agent users who want a scheduler they can self-host or drive from an agent, with AI images and video built in.

Price. From $29 a month ($23 billed yearly), priced flat per plan. 5 channels: Standard plan: $29 a month ($23 billed yearly). 10 channels: Team plan: $39 a month ($31 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Postiz lists 30 networks against 11 for Metricool. It adds Reddit, Telegram, Discord, Slack, Dribbble, Mastodon and 13 more. It covers every network Metricool lists. On the 15 features we track, Postiz has 0 that Metricool lacks or does not confirm, and lacks 8 that Metricool has.

Team and client approval on Postiz. Standard is for 1 person; Team and up allow unlimited team members. Postiz has a preview link where others can leave comments, but we found no approve or request changes step.

What you gain over Metricool

• Networks Metricool does not list: Reddit, Telegram, Discord, Slack, Dribbble, Mastodon and 13 more.

What you give up from Metricool

• Client approval: Post approval system is on Advanced and up.
• Social inbox.
• Bulk upload (CSV).
• White label: Custom plan only.
• Client reports: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up.
• Link in bio page: SmartLinks, on paid plans.

More: Postiz review, Metricool vs Postiz, Postozo vs Postiz.

3. Publer

Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling. Best for: Budget-minded creators and small agencies who want bulk scheduling and recycling at a low per-account price.

Price. From $5 a month, priced per account and member. 5 channels: Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members. 10 channels: Professional plan: $36 a month, per Publer's own calculator, before extra members.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Publer lists 13 networks against 11 for Metricool. It adds WordPress, Telegram and Mastodon. It does not list Twitch, which Metricool supports. On the 15 features we track, Publer has 0 that Metricool lacks or does not confirm, and lacks 1 that Metricool has.

Analytics and reports on Publer. Analytics and downloadable reports are on Business and up.

What you gain over Metricool

• Networks Metricool does not list: WordPress, Telegram and Mastodon.

What you give up from Metricool

• White label: Custom plan only.
• Networks only Metricool lists: Twitch.
• Analytics is on a higher Publer plan: Business plan and up.
• Public API is on a higher Publer plan: Business plan and up (API and MCP).

More: Publer review, Metricool vs Publer, Postozo vs Publer.

4. Later

Later is a visual social media planner known for Instagram and TikTok scheduling and its link-in-bio tool. Best for: Visual brands and creators focused on Instagram, TikTok and Pinterest.

Price. From $25 a month ($18.75 billed yearly), priced flat per plan. 5 channels: Starter plan: $25 a month ($18.75 billed yearly), if each channel is on a different network (1 social set). 10 channels: Growth plan: $50 a month ($37.50 billed yearly), if no network has more than 2 of your profiles (2 social sets).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Later lists 8 networks against 11 for Metricool. It adds Snapchat. It does not list X, Bluesky, Twitch and Google Business Profile, which Metricool supports. On the 15 features we track, Later has 0 that Metricool lacks or does not confirm, and lacks 5 that Metricool has.

Integrations and apps on Later. Link in Bio, a browser extension that saves pictures from any web page to the media library, and Canva are on every plan. We found no public scheduling API.

What you gain over Metricool

• Networks Metricool does not list: Snapchat.

What you give up from Metricool

• Public API: API access is on Advanced and up.
• MCP server.
• RSS auto post.
• Bulk upload (CSV).
• White label: Custom plan only.
• Networks only Metricool lists: X, Bluesky, Twitch and Google Business Profile.

More: Later review, Metricool vs Later, Postozo vs Later.

5. SocialPilot

SocialPilot is a social media scheduler for agencies and small businesses, known for client management and white-label reports. Best for: Agencies that want client approvals, a social inbox and white-label reports in one plan.

Price. From $30 a month ($25.50 billed yearly), priced flat per plan. 5 channels: Essentials plan: $30 a month ($25.50 billed yearly). 10 channels: Standard plan: $50 a month ($42.50 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. SocialPilot lists 10 networks against 11 for Metricool. It adds no network that Metricool lacks. It does not list Twitch, which Metricool supports. On the 15 features we track, SocialPilot has 0 that Metricool lacks or does not confirm, and lacks 1 that Metricool has.

Integrations and apps on SocialPilot. A browser extension, Canva, Google Drive, Dropbox and mobile apps are on every plan. The MCP server is on all paid plans; API access is Enterprise only.

What you give up from Metricool

• Link in bio page: SmartLinks, on paid plans.
• Networks only Metricool lists: Twitch.
• Social inbox is on a higher SocialPilot plan: Standard plan and up.
• Public API is on a higher SocialPilot plan: Enterprise plan only.
• Bulk upload (CSV) is on a higher SocialPilot plan: Premium and Ultimate only.
• Browser extension is on a higher SocialPilot plan: Every plan.

More: SocialPilot review, Metricool vs SocialPilot, Postozo vs SocialPilot.

6. Planable

Planable is a content collaboration and approval tool for social media teams and agencies. Best for: Agencies and teams whose main need is reviewing and approving content with clients.

Price. From $39 a month ($33 billed yearly), priced per workspace. 5 channels: Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace. 10 channels: Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Planable lists 9 networks against 11 for Metricool. It adds no network that Metricool lacks. It does not list Bluesky and Twitch, which Metricool supports. On the 15 features we track, Planable has 0 that Metricool lacks or does not confirm, and lacks 4 that Metricool has.

Publishing and scheduling on Planable. Planable posts to 9 networks. Posts are capped per workspace per month: 60 on Basic, 150 on Pro and unlimited on Enterprise. Posts can be imported from a CSV file.

What you give up from Metricool

• RSS auto post.
• White label: Custom plan only.
• Link in bio page: SmartLinks, on paid plans.
• Browser extension: Free Chrome extension.
• Networks only Metricool lists: Bluesky and Twitch.
• Social inbox is on a higher Planable plan: Paid add-on.

More: Planable review, Metricool vs Planable, Postozo vs Planable.

7. Buffer

Buffer is a simple social media scheduler known for its free plan and per-channel pricing. Best for: Solo creators and small teams who want a free plan or only need a few channels.

Price. From $6 a month ($5 billed yearly), priced per channel. 5 channels: Essentials plan: $30 a month ($25 billed yearly). 10 channels: Essentials plan: $60 a month ($50 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Buffer lists 12 networks against 11 for Metricool. It adds Mastodon and Substack. It does not list Twitch, which Metricool supports. On the 15 features we track, Buffer has 0 that Metricool lacks or does not confirm, and lacks 3 that Metricool has.

Publishing and scheduling on Buffer. Buffer posts to 12 networks, including Substack, Mastodon and Bluesky. The free plan holds 10 scheduled posts per channel at a time; paid plans remove that cap.

What you gain over Metricool

• Networks Metricool does not list: Mastodon and Substack.

What you give up from Metricool

• RSS auto post.
• Bulk upload (CSV).
• White label: Custom plan only.
• Networks only Metricool lists: Twitch.
• Client approval is on a higher Buffer plan: Content approval workflows are on the Team plan only.
• Public API is on a higher Buffer plan: Every plan includes API access with monthly request limits (3,000 to 15,000).

More: Buffer review, Metricool vs Buffer, Postozo vs Buffer.

8. Agorapulse

Agorapulse is a social media management tool known for its social inbox, reporting and ROI tracking. Best for: Teams that live in the social inbox and need reporting that ties social to ROI.

Price. From $99 a month ($79 billed yearly), priced per user. 5 channels: Standard plan: $99 per user a month ($79 billed yearly). 10 channels: Standard plan: $99 per user a month ($79 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Agorapulse lists 10 networks against 11 for Metricool. It adds no network that Metricool lacks. It does not list Twitch, which Metricool supports. On the 15 features we track, Agorapulse has 1 that Metricool lacks or does not confirm, and lacks 0 that Metricool has.

Team and client approval on Agorapulse. Pricing is per user, with 10 profiles per plan and extra profiles at $15 a month ($10 yearly). Approvals start on Professional.

What you gain over Metricool

• Client connect link: Profile Connector, Advanced and up.

What you give up from Metricool

• Networks only Metricool lists: Twitch.
• Client approval is on a higher Agorapulse plan: Professional plan and up.
• Public API is on a higher Agorapulse plan: Custom plan only.

More: Agorapulse review, Metricool vs Agorapulse, Postozo vs Agorapulse.

9. Vista Social

Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support. Best for: Brands and agencies that want publishing, inbox, DM automation and review management in one tool.

Price. From $99 a month ($79.17 billed yearly), priced flat per plan. 5 channels: Professional plan: $99 a month ($79.17 billed yearly). 10 channels: Professional plan: $99 a month ($79.17 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Vista Social lists 13 networks against 11 for Metricool. It adds Reddit, Snapchat and Tumblr. It does not list Twitch, which Metricool supports. On the 15 features we track, Vista Social has 1 that Metricool lacks or does not confirm, and lacks 0 that Metricool has.

Team and client approval on Vista Social. Plans include 2 to 4 users before Enterprise. Multi-stage approvals are not on Professional.

What you gain over Metricool

• Client connect link: External profile connection link.
• Networks Metricool does not list: Reddit, Snapchat and Tumblr.

What you give up from Metricool

• Networks only Metricool lists: Twitch.
• Public API is on a higher Vista Social plan: API access is arranged through your Customer Success Manager.
• Metricool's free plan.

More: Vista Social review, Metricool vs Vista Social, Postozo vs Vista Social.

10. Sendible

Sendible is a social media management tool for agencies, known for client workspaces and unlimited users on every plan. Best for: Agencies that manage many client brands and want unlimited users with separate workspaces.

Price. From $35 a month ($29.75 billed yearly), priced flat per plan. 5 channels: Core plan: $35 a month ($29.75 billed yearly). 10 channels: Plus plan: $99 a month ($84.15 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Sendible lists 10 networks against 11 for Metricool. It adds WordPress. It does not list Pinterest and Twitch, which Metricool supports. On the 15 features we track, Sendible has 1 that Metricool lacks or does not confirm, and lacks 3 that Metricool has.

Team and client approval on Sendible. Every plan has unlimited users, and plans are sized in workspaces of 6 profiles each. Approvals start on Plus.

What you gain over Metricool

• Client connect link: Client Connect widget.
• Networks Metricool does not list: WordPress.

What you give up from Metricool

• Public API: API access is on Advanced and up.
• MCP server.
• Link in bio page: SmartLinks, on paid plans.
• Networks only Metricool lists: Pinterest and Twitch.
• Client approval is on a higher Sendible plan: Plus plan and up.
• Metricool's free plan.

More: Sendible review, Metricool vs Sendible, Postozo vs Sendible.

11. Hootsuite

Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Best for: Larger teams that need a shared inbox, listening and approval routing in one tool.

Price. From $99 a month billed yearly, priced per user. 5 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed. 10 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Hootsuite lists 10 networks against 11 for Metricool. It adds WhatsApp. It does not list Twitch and Google Business Profile, which Metricool supports. On the 15 features we track, Hootsuite has 0 that Metricool lacks or does not confirm, and lacks 2 that Metricool has.

Analytics and reports on Hootsuite. Custom performance reports that you can schedule and export are on Professional and up.

What you gain over Metricool

• Networks Metricool does not list: WhatsApp.

What you give up from Metricool

• White label: Custom plan only.
• Browser extension: Free Chrome extension.
• Networks only Metricool lists: Twitch and Google Business Profile.
• Client approval is on a higher Hootsuite plan: Content approvals are on the Advanced plan and up.
• Metricool's free plan.

More: Hootsuite review, Metricool vs Hootsuite, Postozo vs Hootsuite.

12. Sprout Social

Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Best for: Mid-size and enterprise teams that need a shared inbox, customer care and deep reporting.

Price. From $99 a month ($79 billed yearly), priced per user. 5 channels: Essentials plan: $99 per user a month ($79 billed yearly). 10 channels: Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Sprout Social lists 12 networks against 11 for Metricool. It adds Reddit, Snapchat and WhatsApp. It does not list Twitch and Google Business Profile, which Metricool supports. On the 15 features we track, Sprout Social has 0 that Metricool lacks or does not confirm, and lacks 2 that Metricool has.

Analytics and reports on Sprout Social. Professional and up include presentation-ready reports that you share by link.

What you gain over Metricool

• Networks Metricool does not list: Reddit, Snapchat and WhatsApp.

What you give up from Metricool

• White label: Custom plan only.
• Link in bio page: SmartLinks, on paid plans.
• Networks only Metricool lists: Twitch and Google Business Profile.
• Public API is on a higher Sprout Social plan: The Sprout API is on the Advanced plan.
• MCP server is on a higher Sprout Social plan: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.
• Browser extension is on a higher Sprout Social plan: Compose extension for Chrome, on every plan.

More: Sprout Social review, Metricool vs Sprout Social, Postozo vs Sprout Social.

How to choose a Metricool alternative

Start with the 1 or 2 things that made you look away from Metricool. The sections below cover only the needs where Metricool is missing something or keeps it on a higher plan. Prices are the lowest listed monthly price, with yearly billing where it is offered.

If price for 10 channels matters most

1. Postozo at $23 a month. 2. Postiz at $31 a month. 3. Publer at $36 a month (per Publer's own calculator, before extra members). Metricool itself is Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account..

If your team is growing

For an agency of 5 people with 25 channels, Metricool costs: Priced by brands, not channels or people. Postozo: Pro: $39 a month ($31 billed yearly). Unlimited team members.

If you post to many networks

Postozo lists 30, Postiz lists 30, Publer lists 13. Metricool lists 11. Check that every network you use is on the list before you move.

If you send reports to clients

Metricool has it, but PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. These alternatives list it: Postozo (Shared link, PDF from the browser, weekly or monthly emails. Your brand on them with white label), Publer (Downloadable analytics reports, Business and up), Later (Share an Instagram analytics report through a link), SocialPilot (PDF and scheduled reports from Standard; white-label reports on Premium and up), Planable (Custom reports in the paid Analytics add-on), Buffer (Reports on Essentials and Team; branded reports on Team only), Agorapulse (PDF or CSV export with your logo and colors on every plan; automatic report emails on Advanced and up), Vista Social (Download and schedule reports on every plan), Sendible (PDF reports and scheduled report emails on every plan; custom branding on Premium and up), Hootsuite (Custom reports you can schedule and export, Professional and up) and Sprout Social (Presentation-ready reports shared by link, Professional and up).

If clients should connect their own accounts

We could not confirm it on Metricool's pages. These alternatives list it: Postozo (Send a link; the client signs in to their own accounts and the channels land under their name), Agorapulse (Profile Connector, Advanced and up), Vista Social (External profile connection link) and Sendible (Client Connect widget).

If you want a link in bio page

Metricool has it, but smartLinks, on paid plans. These alternatives list it: Postozo (A page at app.postozo.com/@name with your links and latest posts, counting views and clicks), Publer (Through Linkie, on every plan including Free), Later (Link in Bio on every plan), Buffer (Start Page, on every plan including Free), Agorapulse (PulseLink in bio, Professional and up), Vista Social (Vista Page, on every plan) and Hootsuite (Through the OneClick.bio app, free with Hootsuite Enterprise only).

If you want a long trial

Agorapulse: 30 days, Sprout Social: 30 days, Later: 14 days. Postozo: 7 days, no card needed.

How to move from Metricool to Postozo

1. Start the Postozo 7-day trial. No card is needed.
2. Connect the same accounts you use in Metricool. You can also add networks Metricool does not list, such as Reddit, Mastodon, Telegram, WhatsApp and 15 more.
3. If you manage clients, add a customer for each one and invite them with the client role.
4. Recreate your next week of posts in the Postozo calendar, or ask an AI app to do it through the API and MCP server.
5. Pause the queue in Metricool on the day you switch, so nothing posts twice.

Sources

Metricool facts checked on 29 September 2026 on these official pages: metricool.com/pricing/, metricool.com/metricool-app/, help.metricool.com/en/article/how-to-schedule-posts-in-batch-with-a-csv-file-in-metricool-3wihqx/, metricool.com/chrome-extension/. Prices and features change, so check metricool.com before you decide. Metricool is a trademark of its owner. Postozo is not affiliated with Metricool.

Facts about the other tools on this page come from their own official pages, listed in each review.