Best Metricool alternatives in 2026

What Metricool is and what it costs

Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Metricool is best for marketers who want analytics, ads reporting and scheduling in one place, starting free.

Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. It starts at $25 a month ($20 billed yearly). Cheapest option for 5 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. For 10 channels: Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account.. Free trial: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.

Why people look for a Metricool alternative

• X costs extra. Metricool charges $10 a month for each connected X account, and LinkedIn needs a paid plan.
• Post limits. Free: 20 posts per month, 30 days of analytics.
• Key features sit on higher plans. White label: Custom plan only.
• Networks. Metricool lists 11 networks. It does not list Reddit, Mastodon, Telegram, Discord, Slack, WordPress, Medium, Tumblr and 9 more.

What Metricool does well

A fair list should say what you would give up. From Metricool's own pages:

• Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
• Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
• iOS and Android apps.
• Client approval is included: a client or manager approves a post before it goes out.
• Social inbox is included: you reply to comments and messages from inside the tool.
• Analytics is included: you see results for each account and post.

Metricool alternatives at a glance

From = the entry price. 10 channels = the lowest listed price per month for 10 channels, with yearly billing where offered. A star means the price has a condition, explained in each tool's section below.

The 12 best Metricool alternatives

1. Postozo (our product)

Postozo is a social media scheduler for teams and agencies. It publishes to 30 channel types from 1 calendar, with client review links, team roles, AI writing help, analytics, a public API and an MCP server. Pricing is flat per plan with unlimited posts. Best for: agencies and teams that want client approval and many channels at a flat price.

Price. From $19 a month ($15 billed yearly), priced flat per plan. 5 channels: Standard plan: $19 a month ($15 billed yearly). 10 channels: Team plan: $29 a month ($23 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Postozo lists 28 networks (30 channel types, because LinkedIn profiles and Pages and the 2 Instagram sign-ins count separately) against 11 for Metricool. It adds Reddit, Mastodon, Telegram, Discord, Slack, WordPress and 11 more. It covers every network Metricool lists. Metricool has social inbox, bulk upload (CSV) and mobile app, which Postozo does not offer or we could not confirm.

Where Postozo beats Metricool

• Client approval is on every Postozo plan from $19 a month, and team members start on Team at $29; on Metricool they need Advanced, from $67 a month ($53 yearly).
• X is included in Postozo's 30 networks; Metricool charges $10 a month per X account.
• Postozo supports 30 networks, including Mastodon, Reddit, Telegram and WordPress, against 11 listed by Metricool.

Where Metricool beats Postozo

• Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
• Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile. Postozo has no inbox.
• iOS and Android apps. Postozo has no mobile app.

Watch out for

• No social inbox, so you reply to comments on each network.
• No mobile app and no CSV bulk upload.
• No free plan. The 7-day trial needs no card.
• Standard ($19) is for 1 person; team members start on Team.

More: Postozo vs Metricool, Postozo pricing, all features.

2. Postiz

Postiz is an open-source social media scheduler known for its AI agent, MCP server and CLI that let tools like Claude and ChatGPT schedule posts. Best for: Developers and AI-agent users who want a scheduler they can self-host or drive from an agent, with AI images and video built in.

Price. From $29 a month ($23 billed yearly), priced flat per plan. 5 channels: Standard plan: $29 a month ($23 billed yearly). 10 channels: Team plan: $39 a month ($31 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Postiz lists 30 networks against 11 for Metricool. It adds Reddit, Telegram, Discord, Slack, Dribbble, Mastodon and 13 more. It covers every network Metricool lists. Metricool has client approval, social inbox, bulk upload (CSV) and white label, which Postiz does not offer or we could not confirm.

Strengths

• Includes AI image generation, AI videos and AI video clipping on its plans.
• Open source, so you can self-host it for free.
• Has an official Android app.

Watch out for

• White label: Postiz has a separate enterprise white-label API offer, not part of the 4 plans.
• Does not offer client approval and social inbox.

More: Postiz review, Metricool vs Postiz, Postozo vs Postiz.

3. Publer

Publer is a low-cost social media scheduler known for flexible per-account pricing, bulk scheduling and recycling. Best for: Budget-minded creators and small agencies who want bulk scheduling and recycling at a low per-account price.

Price. From $5 a month, priced per account and member. 5 channels: Professional plan: about $21 a month, estimated from Publer's calculator rates ($5 for the first account, about $4 for each extra), before extra members. 10 channels: Professional plan: $36 a month, per Publer's own calculator, before extra members.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Publer lists 13 networks against 11 for Metricool. It adds WordPress, Telegram and Mastodon. It does not list Twitch, which Metricool supports. Metricool has white label, which Publer does not offer or we could not confirm.

Strengths

• Free plan and a very low entry price for 1 or 2 accounts.
• CSV bulk scheduling of up to 500 posts, browser extension and mobile app.
• Can reply to comments on published posts.

Watch out for

• Analytics: Business plan and up.
• Public API: Business plan and up (API and MCP).
• Free: No X accounts. 10 scheduled posts per account. 24-hour post history.

More: Publer review, Metricool vs Publer, Postozo vs Publer.

4. Later

Later is a visual social media planner known for Instagram and TikTok scheduling and its link-in-bio tool. Best for: Visual brands and creators focused on Instagram, TikTok and Pinterest.

Price. From $18.75 a month billed yearly, priced flat per plan. 5 channels: Starter plan: $18.75 a month billed yearly, if each channel is on a different network (1 social set). The monthly-billed price is not listed. 10 channels: Growth plan: $37.50 a month billed yearly, if no network has more than 2 of your profiles (2 social sets). The monthly-billed price is not listed.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Later lists 8 networks against 11 for Metricool. It adds Snapchat. It does not list X, Bluesky, Twitch and Google Business Profile, which Metricool supports. Metricool has public API, MCP server, RSS auto post, bulk upload (CSV) and white label, which Later does not offer or we could not confirm.

Strengths

• Visual feed planning and a link-in-bio tool built for Instagram-first brands.
• Inbox for Instagram, Facebook and TikTok on Growth and up.
• iOS and Android apps.

Watch out for

• Starter: 1 social set (1 profile per network). 30 posts per profile per month. 5 AI credits.
• Growth: 2 social sets. 180 posts per profile per month. 50 AI credits. Extra users $3.75/mo each.

More: Later review, Metricool vs Later, Postozo vs Later.

5. SocialPilot

SocialPilot is a social media scheduler for agencies and small businesses, known for client management and white-label reports. Best for: Agencies that want client approvals, a social inbox and white-label reports in one plan.

Price. From $30 a month ($25.50 billed yearly), priced flat per plan. 5 channels: Essentials plan: $30 a month ($25.50 billed yearly). 10 channels: Standard plan: $50 a month ($42.50 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. SocialPilot lists 10 networks against 11 for Metricool. It adds no network that Metricool lacks. It does not list Twitch, which Metricool supports. On the 10 features we track, the 2 tools match.

Strengths

• Social inbox from the Standard plan.
• White-label reports on Premium and up.
• Mobile app on every plan.

Watch out for

• Social inbox: Standard plan and up.
• Public API: Enterprise plan only.
• Bulk upload (CSV): Premium and Ultimate only.

More: SocialPilot review, Metricool vs SocialPilot, Postozo vs SocialPilot.

6. Planable

Planable is a content collaboration and approval tool for social media teams and agencies. Best for: Agencies and teams whose main need is reviewing and approving content with clients.

Price. From $39 a month ($33 billed yearly), priced per workspace. 5 channels: Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace. 10 channels: Pro plan: $59 per workspace a month ($49 billed yearly), if all channels belong to 1 brand (1 workspace); each extra brand is another workspace.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Planable lists 9 networks against 11 for Metricool. It adds no network that Metricool lacks. It does not list Bluesky and Twitch, which Metricool supports. Metricool has RSS auto post and white label, which Planable does not offer or we could not confirm.

Strengths

• Deep approval tooling: optional, required and multi-level approvals, suggested edits and version history.
• Unlimited users on every plan and mobile apps.
• Optional inbox and listening add-ons.

Watch out for

• Social inbox: Paid add-on.
• Analytics: Paid add-on.
• Public API: Pro plan and up.
• Per workspace per month (1 workspace = 1 client, brand or location). Analytics ($14, or $12 yearly), inbox ($9, or $7.50 yearly) and listening ($99, or $82.50 yearly) are paid add-ons per workspace.

More: Planable review, Metricool vs Planable, Postozo vs Planable.

7. Buffer

Buffer is a simple social media scheduler known for its free plan and per-channel pricing. Best for: Solo creators and small teams who want a free plan or only need a few channels.

Price. From $6 a month ($5 billed yearly), priced per channel. 5 channels: Essentials plan: $30 a month ($25 billed yearly). 10 channels: Essentials plan: $60 a month ($50 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Buffer lists 12 networks against 11 for Metricool. It adds Mastodon and Substack. It does not list Twitch, which Metricool supports. Metricool has RSS auto post, bulk upload (CSV) and white label, which Buffer does not offer or we could not confirm.

Strengths

• Has a free plan for up to 3 channels.
• Has iOS and Android apps and a browser extension.
• Includes a community inbox to reply to comments.

Watch out for

• Client approval: Content approval workflows are on the Team plan only.
• Public API: Every plan includes API access with monthly request limits (3,000 to 15,000).
• Free: 10 scheduled posts per channel at a time. 30 days of analytics history.

More: Buffer review, Metricool vs Buffer, Postozo vs Buffer.

8. Agorapulse

Agorapulse is a social media management tool known for its social inbox, reporting and ROI tracking. Best for: Teams that live in the social inbox and need reporting that ties social to ROI.

Price. From $99 a month ($79 billed yearly), priced per user. 5 channels: Standard plan: $99 per user a month ($79 billed yearly). 10 channels: Standard plan: $99 per user a month ($79 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Agorapulse lists 10 networks against 11 for Metricool. It adds no network that Metricool lacks. It does not list Twitch, which Metricool supports. On the 10 features we track, the 2 tools match.

Strengths

• Full social inbox with assignments, saved replies and moderation rules.
• ROI and competitor reporting with white-label report exports.
• iOS and Android apps.

Watch out for

• Client approval: Professional plan and up.
• Public API: Custom plan only.

More: Agorapulse review, Metricool vs Agorapulse, Postozo vs Agorapulse.

9. Vista Social

Vista Social is an all-in-one social media platform known for its inbox, DM automations, review management and wide network support. Best for: Brands and agencies that want publishing, inbox, DM automation and review management in one tool.

Price. From $99 a month ($79.17 billed yearly), priced flat per plan. 5 channels: Professional plan: $99 a month ($79.17 billed yearly). 10 channels: Professional plan: $99 a month ($79.17 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Vista Social lists 13 networks against 11 for Metricool. It adds Reddit, Snapchat and Tumblr. It does not list Twitch, which Metricool supports. On the 10 features we track, the 2 tools match.

Strengths

• Social inbox, DM automations and review management on every plan.
• White label on Advanced and up.
• Mobile and desktop apps and browser extensions.

Watch out for

• Public API: API access is arranged through your Customer Success Manager.
• White label: Advanced plan and up.
• Flat price per plan, set by profiles and users. Yearly billing saves 20%. X is a paid add-on at $29/mo.

More: Vista Social review, Metricool vs Vista Social, Postozo vs Vista Social.

10. Sendible

Sendible is a social media management tool for agencies, known for client workspaces and unlimited users on every plan. Best for: Agencies that manage many client brands and want unlimited users with separate workspaces.

Price. From $35 a month ($29.75 billed yearly), priced flat per plan. 5 channels: Core plan: $35 a month ($29.75 billed yearly). 10 channels: Plus plan: $99 a month ($84.15 billed yearly).

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Sendible lists 10 networks against 11 for Metricool. It adds WordPress. It does not list Pinterest and Twitch, which Metricool supports. Metricool has public API and MCP server, which Sendible does not offer or we could not confirm.

Strengths

• Unlimited users on every plan, including Core.
• Inbox for mentions, comments and messages.
• White label as a paid add-on and custom branded reports.

Watch out for

• Client approval: Plus plan and up.
• White label: Full white label is a paid add-on.

More: Sendible review, Metricool vs Sendible, Postozo vs Sendible.

11. Hootsuite

Hootsuite is an enterprise social media suite known for its inbox, listening and team workflows. Best for: Larger teams that need a shared inbox, listening and approval routing in one tool.

Price. From $99 a month billed yearly, priced per user. 5 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed. 10 channels: Standard plan: $99 per user a month billed yearly. The monthly-billed price is not listed.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Hootsuite lists 10 networks against 11 for Metricool. It adds WhatsApp. It does not list Twitch and Google Business Profile, which Metricool supports. Metricool has white label, which Hootsuite does not offer or we could not confirm.

Strengths

• Unified inbox with automated replies and message routing.
• Brand monitoring and social listening.
• iOS and Android apps.

Watch out for

• Client approval: Content approvals are on the Advanced plan and up.

More: Hootsuite review, Metricool vs Hootsuite, Postozo vs Hootsuite.

12. Sprout Social

Sprout Social is a premium social media suite known for its Smart Inbox, reporting and customer care tools. Best for: Mid-size and enterprise teams that need a shared inbox, customer care and deep reporting.

Price. From $99 a month ($79 billed yearly), priced per user. 5 channels: Essentials plan: $99 per user a month ($79 billed yearly). 10 channels: Professional plan: $299 per user a month billed yearly. The monthly-billed price is not listed.

Compared with Metricool. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Sprout Social lists 12 networks against 11 for Metricool. It adds Reddit, Snapchat and WhatsApp. It does not list Twitch and Google Business Profile, which Metricool supports. Metricool has white label, which Sprout Social does not offer or we could not confirm.

Strengths

• Smart Inbox, review management and customer care reports.
• Keyword and location monitoring, with listening as an add-on.
• iOS and Android apps on every plan.

Watch out for

• Public API: The Sprout API is on the Advanced plan.
• MCP server: Sprout runs a hosted MCP server; its help center says only ChatGPT is officially supported.

More: Sprout Social review, Metricool vs Sprout Social, Postozo vs Sprout Social.

How to choose a Metricool alternative

Start with the 1 or 2 things that made you look away from Metricool. Then use the facts below. Prices are the lowest listed monthly price, with yearly billing where it is offered.

If price for 10 channels matters most

1. Postozo at $23 a month. 2. Postiz at $31 a month. 3. Publer at $36 a month (per Publer's own calculator, before extra members). Metricool itself is Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account..

If you want a free plan

Publer: Yes: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account. Planable: Free until you have used 50 posts. Buffer: Yes: 3 channels, 1 user, 10 scheduled posts per channel, 100 ideas, 30 days of analytics. Agorapulse: Yes, after the trial you can keep using a free plan. Limits are not stated on the pricing page.

If you post to many networks

Postiz lists 30, Postozo lists 28, Publer lists 13. Metricool lists 11. Check that every network you use is on the list before you move.

If you need a social inbox

Publer (Reply to comments on published posts from the calendar. We found no unified DM inbox), Later (Instagram, Facebook and TikTok conversations on Growth and Scale), SocialPilot (Standard plan and up), Planable (Paid add-on), Buffer (Community inbox for replying to comments. We found no DM inbox on the pricing page), Agorapulse, Vista Social, Sendible (Replies to comments are listed for Facebook, Instagram and LinkedIn), Hootsuite and Sprout Social. Postozo has no inbox.

If clients must approve posts

Postozo (Approve or request changes from a review link, with approval rules per customer), Publer (Approval workflows for team members and external clients), Later (Content approval and external comment workflows are on Growth and Scale), SocialPilot (Client approval is on Premium and Ultimate), Planable, Buffer (Content approval workflows are on the Team plan only), Agorapulse (Professional plan and up), Vista Social (Multi-stage approvals are not on Professional), Sendible (Plus plan and up), Hootsuite (Content approvals are on the Advanced plan and up) and Sprout Social (Message approval workflows are on Professional and Advanced).

If you work with AI agents or your own code

These list both a public API and an MCP server: Postozo, Postiz, Publer (Business plan and up (API and MCP)), SocialPilot (Enterprise plan only), Planable (Pro plan and up), Buffer (Every plan includes API access with monthly request limits (3,000 to 15,000)), Agorapulse (Custom plan only), Vista Social (API access is arranged through your Customer Success Manager), Hootsuite and Sprout Social (The Sprout API is on the Advanced plan). See how to connect Postozo to Claude, ChatGPT and Cursor.

If you want a phone app

Postiz, Publer, Later, SocialPilot, Planable, Buffer, Agorapulse, Vista Social, Sendible, Hootsuite and Sprout Social list mobile apps. Postozo does not have one.

If you want a long trial

Agorapulse: 30 days, Sprout Social: 30 days, Later: 14 days. Postozo: 7 days, no card needed.

How to move from Metricool to Postozo

1. Start the Postozo 7-day trial. No card is needed.
2. Connect the same accounts you use in Metricool. You can also add networks Metricool does not list, such as Reddit, Mastodon, Telegram, Discord and 13 more.
3. If you manage clients, add a customer for each one and invite them with the client role.
4. Recreate your next week of posts in the Postozo calendar, or ask an AI app to do it through the API and MCP server.
5. Pause the queue in Metricool on the day you switch, so nothing posts twice.

Sources

Metricool facts checked on 29 September 2026 on these official pages: metricool.com/pricing/, metricool.com/metricool-app/, help.metricool.com/en/article/how-to-schedule-posts-in-batch-with-a-csv-file-in-metricool-3wihqx/. Prices and features change, so check metricool.com before you decide. Metricool is a trademark of its owner. Postozo is not affiliated with Metricool.

Facts about the other tools on this page come from their own official pages, listed in each review.