The short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Sendible is a social media management tool for agencies, known for client workspaces and unlimited users on every plan.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 15 features we track, Metricool alone has public API, MCP server and link in bio page, and Sendible alone has client connect link.
Choose Metricool if you post to Pinterest and Twitch, you need public API, you need MCP server, you need link in bio page (SmartLinks, on paid plans) and you want a free plan. Choose Sendible if you post to WordPress and you need client connect link.
Pricing
Metricool charges by the number of brands, while Sendible charges a flat price per plan. Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Sendible: Flat price per plan, sized in workspaces of 6 profiles each. Unlimited users on all plans. Yearly billing saves 15%.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sendible Core | $35 | $29.75 |
| Sendible Plus | $99 | $84.15 |
| Sendible Premium | $199 | $169.15 |
| Sendible Elite | $299 | $254.15 |
| Sendible Enterprise | $750 | $637.50 |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Sendible | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Core plan: $35 a month ($29.75 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Plus plan: $99 a month ($84.15 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Cost for a solo user, a small team and an agency
Seats, brands and workspaces change the bill as much as channels do. This table picks the cheapest listed plan of each tool for 3 setups.
| Setup | Metricool | Sendible | Postozo |
|---|---|---|---|
| Solo | Priced by brands, not channels or people | Core: $35 a month ($29.75 billed yearly). 6 profiles, unlimited users | Standard: $19 a month ($15 billed yearly) |
| Small team | Priced by brands, not channels or people | Plus: $99 a month ($84.15 billed yearly). 18 profiles, unlimited users | Team: $29 a month ($23 billed yearly). Unlimited team members |
| Agency | Priced by brands, not channels or people | Premium: $199 a month ($169.15 billed yearly). 42 profiles, unlimited users | Pro: $39 a month ($31 billed yearly). Unlimited team members |
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Sendible: 14-day free trial, no card required. No free plan listed.
Features
| Feature | Metricool | Sendible | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Not confirmed | Yes |
| MCP server | Yes | Not confirmed | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | Yes |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Client reports | Yes | Yes | Yes |
| Link in bio page | Yes | Not confirmed | Yes |
| Browser extension | Yes | Yes | Yes |
| Canva integration | Yes | Yes | No |
| Client connect link | Not confirmed | Yes | Yes |
Plan limits on key features
- Client approval. Metricool: Post approval system is on Advanced and up. Sendible: Plus plan and up.
- White label. Metricool: Custom plan only. Sendible: Full white label is a paid add-on.
- Client reports. Metricool: PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up. Sendible: PDF reports and scheduled report emails on every plan; custom branding on Premium and up.
- Link in bio page. Metricool: SmartLinks, on paid plans. Sendible: not confirmed.
- Canva integration. Metricool: Paid plans, plus Google Drive. Sendible: Every plan, plus Google Drive and Dropbox.
Both list client approval, social inbox, analytics, AI writing help, RSS auto post, bulk upload (CSV), white label, mobile app, client reports, browser extension and canva integration.
Area by area
How Metricool and Sendible handle each part of the job, in the words of their own pages.
Publishing and scheduling
Metricool: Metricool posts to 11 networks, including Twitch. X is a paid add-on at $10 a month per account, and the free plan has no LinkedIn or X. Posts can be scheduled in batches from a CSV file.
Sendible: Sendible posts to 10 networks, including WordPress. A bulk scheduler (with video) and RSS publishing are included.
Team and client approval
Metricool: Pricing is by number of brands, and 1 brand is 1 business with 1 profile per network. Approvals, roles and the API start on Advanced.
Sendible: Every plan has unlimited users, and plans are sized in workspaces of 6 profiles each. Approvals start on Plus.
Inbox and replies
Metricool: An inbox covers Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
Sendible: A priority inbox gathers mentions, comments and messages. Replies to comments are listed for Facebook, Instagram and LinkedIn.
Analytics and reports
Metricool: PDF and PPT reports with monthly automatic sending are on paid plans, and custom report templates are on Advanced and up.
Sendible: PDF reports and reports emailed on a schedule are on every plan; custom branded reports are on Premium and up.
AI help
Metricool: AI help is included.
Sendible: AI help is included.
Integrations and apps
Metricool: SmartLinks (a link in bio page), Canva and Google Drive are on paid plans, there is a free Chrome extension, and Metricool lists an MCP server. It also connects Facebook, Google and TikTok Ads accounts for ads reporting.
Sendible: Client Connect lets clients connect their own profiles securely. There is a Chrome extension, Canva, Google Drive and Dropbox, and the dashboard is available in 11 languages. Full white label is a paid add-on.
Networks
Metricool lists 11 networks and Sendible lists 10. They share 9 networks: Facebook, Instagram, Threads, X, Bluesky, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Pinterest, Twitch |
| Only on Sendible | WordPress |
| On Postozo but on neither | Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile, plus ads reporting for Facebook, Google and TikTok Ads.
- iOS and Android apps in the app stores.
Sendible
- Unlimited users on every plan, including Core.
- Priority inbox for mentions, comments and messages, and a dashboard in 11 languages.
- White label as a paid add-on, with PDF and scheduled reports on every plan and custom branded reports on Premium and up.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $84.15 for Sendible, so Postozo is $61.15 a month cheaper (73% less).
- Postozo supports Reddit, Mastodon, Telegram, WhatsApp, SMS, Discord, Slack, Medium and 10 more, which neither Metricool nor Sendible lists.
What you would give up: social inbox (Metricool and Sendible have it) and canva integration (Metricool and Sendible have it).
See Postozo vs Metricool and Postozo vs Sendible for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Sendible review, Sendible alternatives, Postozo pricing.
Sources
Is Metricool or Sendible cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Sendible?
Metricool lists 11 and Sendible lists 10. Only Metricool: Pinterest, Twitch. Only Sendible: WordPress.
Do Metricool and Sendible have an API and MCP server?
Metricool: API yes, MCP yes. Sendible: API not confirmed, MCP not confirmed. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Sendible?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox and canva integration, so check those first.
Which is cheaper for a team of 3 with 10 channels, Metricool or Sendible?
It cannot be worked out exactly from the listed prices. See the cost table on this page.
Do Metricool and Sendible have client reports and a link in bio page?
Client reports: Metricool yes (PDF and PPT reports with monthly automatic sending on paid plans; custom templates on Advanced and up), Sendible yes (PDF reports and scheduled report emails on every plan; custom branding on Premium and up). Link in bio: Metricool yes, Sendible not confirmed. Postozo includes both on every plan.
Can clients connect their own accounts in Metricool or Sendible?
Metricool: not confirmed. Sendible: yes, client Connect widget. Postozo has a client connect link on every plan.
Did you test Metricool and Sendible?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Sendible?
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