PostozoThe short answer
Metricool is a social media and ads analytics tool with scheduling, known for its free plan and reporting. Sendible is a social media management tool for agencies, known for client workspaces and unlimited users on every plan.
At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Metricool lists more networks (11 against 10). On the 10 features we track, Metricool alone has public API and MCP server, and Sendible has nothing Metricool lacks.
Choose Metricool if you post to Pinterest and Twitch, you need public API, you need MCP server and you want a free plan. Choose Sendible if you post to WordPress.
Pricing
Metricool charges by the number of brands, while Sendible charges a flat price per plan. Compare them on the exact number of channels and people you have, not on the entry price.
Metricool: Tiered by number of brands. A brand is 1 business with 1 profile per network. X is a paid add-on at $10/mo per connected account. Sendible: Flat price per plan, sized in workspaces of 6 profiles each. Unlimited users on all plans. Yearly billing saves 15%.
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Metricool Free | Free | Free |
| Metricool Starter (5 brands) | $25 | $20 |
| Metricool Advanced (15 brands) | $67 | $53 |
| Metricool Custom | Not listed | Not listed |
| Plan | Monthly | Yearly/mo |
|---|---|---|
| Sendible Core | $35 | $29.75 |
| Sendible Plus | $99 | $84.15 |
| Sendible Premium | $199 | $169.15 |
| Sendible Elite | $299 | $254.15 |
| Sendible Enterprise | $750 | $637.50 |
Cost at 5 and 10 channels
The cheapest listed plan that covers the number of channels. Where a price depends on seats, brands or workspaces, the table says so.
| Metricool | Sendible | Postozo | |
|---|---|---|---|
| 5 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Core plan: $35 a month ($29.75 billed yearly) | Standard plan: $19 a month ($15 billed yearly) |
| 10 channels | Depends on brands, not channels. 1 brand is 1 business with 1 profile per network. Up to 5 brands cost $25 a month ($20 yearly); X is $10 a month extra per account. | Plus plan: $99 a month ($84.15 billed yearly) | Team plan: $29 a month ($23 billed yearly) |
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel.
Trials and free plans
Metricool: No trial stated on the pricing page; there is a free-forever plan. Free plan: Yes: 1 brand, 20 posts per month, 30 days of analytics, 5 competitor profiles. LinkedIn and X not included.
Sendible: 14-day free trial, no card required. No free plan listed.
Features
| Feature | Metricool | Sendible | Postozo |
|---|---|---|---|
| Client approval | Yes | Yes | Yes |
| Social inbox | Yes | Yes | No |
| Analytics | Yes | Yes | Yes |
| AI writing help | Yes | Yes | Yes |
| Public API | Yes | Not confirmed | Yes |
| MCP server | Yes | Not confirmed | Yes |
| RSS auto post | Yes | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes | No |
| White label | Yes | Yes | Yes |
| Mobile app | Yes | Yes | No |
Plan limits on key features
- Client approval. Metricool: Post approval system is on Advanced and up. Sendible: Plus plan and up.
- White label. Metricool: Custom plan only. Sendible: Full white label is a paid add-on.
Both list client approval, social inbox, analytics, AI writing help, RSS auto post, bulk upload (CSV), white label and mobile app.
Networks
Metricool lists 11 networks and Sendible lists 10. They share 9 networks: Facebook, Instagram, Threads, X, Bluesky, TikTok, YouTube, LinkedIn, Google Business Profile.
| Networks | |
|---|---|
| Only on Metricool | Pinterest, Twitch |
| Only on Sendible | WordPress |
| On Postozo but on neither | Reddit, Mastodon, Telegram, Discord, Slack, Medium, Tumblr, DEV, Hashnode, Lemmy, Listmonk, Nostr, VK, Farcaster, Dribbble, Kick |
Strengths from each side
Metricool
- Free plan, plus ads analytics for Facebook, Google and TikTok Ads and competitor tracking.
- Inbox for Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
- iOS and Android apps.
Sendible
- Unlimited users on every plan, including Core.
- Inbox for mentions, comments and messages.
- White label as a paid add-on and custom branded reports.
Postozo as a 3rd option
Postozo is a social media scheduler with 30 channel types, client review links, team roles, AI writing help, a public API and an MCP server. Plans are flat: $19, $29, $39, $79 a month for 5, 10, 30, 100 channels, with unlimited posts.
- Postozo costs $29 a month ($23 billed yearly) for 10 channels with team members. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels Postozo costs $23 a month against $84.15 for Sendible, so Postozo is $61.15 a month cheaper (73% less).
- Postozo supports Reddit, Mastodon, Telegram, Discord, Slack, Medium, Tumblr, DEV and 8 more, which neither Metricool nor Sendible lists.
What you would give up: social inbox (Metricool and Sendible have it), bulk upload (CSV) (Metricool and Sendible have it) and mobile app (Metricool and Sendible have it).
See Postozo vs Metricool and Postozo vs Sendible for the full head to head pages.
More about each tool
Metricool review, Metricool alternatives, Sendible review, Sendible alternatives, Postozo pricing.
Sources
Questions
Is Metricool or Sendible cheaper?
At 5 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. At 10 channels an exact price gap cannot be worked out, because Metricool prices by brand, not by channel. Prices are the lowest listed per month, with yearly billing where offered, checked on 29 September 2026.
Which has more networks, Metricool or Sendible?
Metricool lists 11 and Sendible lists 10. Only Metricool: Pinterest, Twitch. Only Sendible: WordPress.
Do Metricool and Sendible have an API and MCP server?
Metricool: API yes, MCP yes. Sendible: API not confirmed, MCP not confirmed. Postozo includes both on every plan.
Is there a cheaper option than Metricool and Sendible?
Postozo is $19 a month for 5 channels and $29 for 10 with a team. It has no social inbox, bulk upload (CSV) and mobile app, so check those first.
Did you test Metricool and Sendible?
No. This page compares facts from their official pricing and feature pages, checked on 29 September 2026.
Not sure about Metricool or Sendible?
Try Postozo free for 7 days. No card needed.
Create your free account